Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. The good news: There are a lot of things you can measure.

Internal 188

Internal International Data Communications 188

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts. Measure and improve. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Creating content that moves the needle requires a sound strategy—a roadmap for making sure your communication efforts are efficient and effective—rooted in business and communications goals that you’ve set above. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JUNE 11, 2021

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Global Marketing Strategy. International Fund for Animal Welfare (IFAW). Yes, PR can and does drive growth too!). Webinar Speakers. Stacey Hedman. Sean O’Neal.

How To 370

How To Internal International Employee 370

ImPRessions - Crenshaw Communications

MAY 28, 2020

It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. The strategy doesn’t need to tackle every possible business angle from the get-go.

Strategy 287

Strategy Media Measurement Product Launch 287

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. It drives our strategy, drives our planning, it drives everything we do.”. Without the right metrics, you haven’t got good measurement.”.

Internal 120

Internal International Measurement Analytics 120

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. PRSA MEMBERS: Learn new hacks and strategies to “Create Remarkable PR Now.”

Conference 110

Conference Internal International Storytelling 110

Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. However, today there are many internal and external influencers that affect how companies and brands are perceived. This puts communications and PR front and center as the stewards of corporate reputation.

Analysis 397

Analysis Corporate Reputation How To 397

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. How can measurement help an organization combat misinformation and disinformation? Measurement” is the most basic… it’s another word for “counting.”

Measurement 185

Measurement Communications Analysis Data 185

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Presspage

APRIL 17, 2018

This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. PressPage provides the global newsrooms for Toyota, CBRE, Velux, Logitech, Mercedes, EPSON and many more.

eBook 87

eBook Internal International Mobile 87

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

JULY 3, 2017

Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). If you can’t measure these activities accurately and report on them with your team you can’t evaluate what’s happening. .

Measurement 197

Measurement Government Policies Internal 197

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Other resources may be internal.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Confab, The Content Strategy Conference. International Association of Business Communicators (IABC) World Conference . Dates: Feb 25 – 26, 2020. Location: Miami, FL. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention. Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success.

Mobile 334

Mobile Advertising Advertising Trends 334

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. You’ve got to have a strategy, pick KPIs and metrics, find the best sources of data, and then get all of it approved by everybody who matters. All the data in one place, all the KPIs and metrics agreed upon, all the progress plain to see.

Measurement 98

Measurement Communications How To Survey 98

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. An organization needs to have a clear strategy and be able to articulate that strategy,” he explains.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Prohibition

AUGUST 3, 2023

With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Let’s talk a look.

Measurement 62

Measurement Tools Guidelines Social Media 62

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

Onclusive

JANUARY 14, 2021

Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. Corporate communications addresses a broad set of internal and external audiences and involves multiple instruments, platforms, and channels.

Communications 195

Communications Corporate Measurement Reputation 195

Onclusive

APRIL 27, 2020

Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights. Measuring and analyzing the impact of specific key messages and sound bytes can also shift your company’s topline messaging strategy.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?!

Measurement 83

Measurement Strategy Banking Travel 83

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. There are several strategies that PR teams can use to get a better understanding of their CEO’s overall reputation.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

And with good reason – generative AI has become a staple in PR, offering a new level of ideas to content creation, brainstorming, and even strategy development. Today, PR strategy is often informed by data insights. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. But just how exactly can you measure brand reputation with RTMM? Let’s take a look at 5 different ways brands can use this vital strategy to find success. . Types of engagements.

Reputation 88

Reputation Measurement Brand Branding 88

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Global Marketing Strategy, IFAW. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. Clear goals will help define the PR strategy your agency will adopt. These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310