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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

Sword and the Script

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Pay attention to anecdotes from managers.

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Are employees the forgotten audience on LinkedIn?

Communications Conversations

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. But, LinkedIn can be a channel for this, too.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

Deirdre Breakenridge

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” Some of the situations we will discuss include scenarios with internal business relations and client communication. Be sure to also visit our LinkedIn Group to share your ideas.

Ethics 268
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The Myth Of The Social CEO

ImPRessions - Crenshaw Communications

Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn. The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. Consider a C-level blog.

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Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense. And, it has more to do with community-building than it does thought leadership. That’s leadership.