Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Deirdre Breakenridge

MAY 16, 2017

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. Beyond our personal interest in generational differences, it’s our job to understand our audiences. So, we decided to find out.

Marketing 119

Marketing Fashion Technology Study 119

Victorious PR

FEBRUARY 22, 2023

Galen is a homeowners insurance agent who has stayed with Victorious PR for years. Victorious told us what they would do for us and delivered exactly as promised” Christian Santiago here has been featured all over the place and has increased the traffic to his website by 93% without any changes to the website’s SEO.

Publicity 52

Publicity Video Pitching Google 52

Cision

DECEMBER 28, 2015

Tweeting multiple times insured that more people would see it. For WordPress users, the free Yoast WordPress SEO plugin allows for very easy set-up of Twitter Cards metadata. Here’s how Kawasaki describes it : “I repeat my tweets because I don’t assume that all my followers are reading me 24 x 7 x 365. Seahawks #Rams.

Twitter 120

Twitter Brand Branding Customer Service 120

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Do they hold SEO value or rankings?

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

OCTOBER 10, 2017

AI is rolling out across industries as diverse as finance, insurance, healthcare, manufacturing, and professional services. As a result, SEOs are exploring a new way of linking related content under a ‘topic clusters’ model.”. McKinsey says tech companies spent between $20 to $30 billion on AI in 2016 across industries.

Marketing 81

Marketing eBook System Tools 81

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? It’s also really important for SEO. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” Where are patients supposed to turn?

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? It’s also really important for SEO. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” Where are patients supposed to turn?

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. million in content costs.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

NOVEMBER 14, 2017

9) An insurance policy for a future company. Content marketing is like an insurance policy on the future of the company. Over the years, marketing adds more digital channels – email, SEO, PPC, and social for example. However, if you want to grow, marketing must be an investment. The company acquired 150 websites and magazines.

Marketing 65

Marketing Content Marketing Insurance Insurance 65