Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Here are three ways visual consistency can turn your brand into an icon.

Brand 40

Brand Branding Product Launch Guidelines 40

ReimaginePR

JUNE 27, 2016

While certain methods have survived the test of time by evolving—such as how brand management has advanced to focus attention on building a solid online presence—other tactics have annoyed audiences to the point of extinction (hello, push PR!). This natural act of weeding out strategies that don’t work is a good thing. Click Here.

Reputation 120

Reputation Brand Branding Product Launch 120

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? They should be an integral part of your marketing strategy. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid. This can do more harm than good for your brand and business.

Writing 60

Writing SEO Google Local 60

Sword and the Script

JUNE 11, 2016

This is true in the grander scheme of marketing strategy as well. Thought Leadership Isn’t A Content Strategy. It’s not that thought leadership isn’t valuable, according to author Omar Bilal Akhtar , it’s that companies have come to believe thought leadership is the primary means of implementing a content strategy.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

DECEMBER 19, 2016

But a better strategy is to plan out your content several weeks or months — even quarters — ahead. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. August: Tell Your Brand’s Story.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. While there are some overlapping strategies or actions that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement.

Social Media 40

Social Media Pinterest Media Marketing 40

Cision

DECEMBER 28, 2017

But a better strategy is to plan out your content several weeks or months — even quarters — ahead. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Contently - Strategy

DECEMBER 29, 2022

Build a Strong Content Distribution Strategy. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. The following steps can help you plan and execute your content promotion and distribution strategy.

eBook 120

eBook Product Launch Software Internal 120