Solo PR Pro

MAY 10, 2022

This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. Reference an exclusive interview with an executive or the CEO of a company? For example, are you going to publish a press release first? Provide original reporting and data? Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

ReimaginePR

SEPTEMBER 5, 2016

They don’t want to refer to a dictionary. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Interviews. But they don’t want a lecture. They don’t want to think too hard. They just want you to speak in a language that’s easy to digest. Use Imagery. Testimonials.

Blogging 120

Blogging How To Infographics Writing 120

Beyond PR

JANUARY 23, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions.

Strategy 75

Strategy Media How To Infographics 75

Sword and the Script

OCTOBER 21, 2014

My frame of reference is in knowing what is possible, as compared to what is demonstrated. Infographic: Millennials and Social Commerce. If you enjoyed this post, you might also like: Infographic: Social Media Short Hand for the un-Social CMO. With apologies to Dr. Barnes again, I just don’t see that in the data.

Social Media 119

Social Media Study Blogging Company 119

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. I refer to this as “jump-start link building.” ResumeBuilder’s AI Interview Study Strategy: Using survey data from a full-service paid platform to create a pitchable post. The term digital PR means different things depending on who you ask. In CloudHiker form!

Digital PR 62

Digital PR Examples Strategy Survey 62

PR Fuel

JANUARY 10, 2021

Many journalists like to read press releases with infographics or videos, so include them here. You should give contact information and a reference to talk to. Conduct an interview with important people, and include quotes that will grab the reader’s attention. The second paragraph is where you back your claims.

Writing 61

Writing Infographics Video Interviews 61

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. General Mills also produces a video overview and blog each year, with an audio interview this year as well. GNP Company’s Berling also points to the value of consistent measurement.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

ImPRessions - Crenshaw Communications

JULY 18, 2017

For example, Trulia interviewed homeowners on “home ownership regrets” and found, somewhat unexpectedly in the era of the “tiny home trend,” that over 33% of homeowners wish they had gone with a bigger purchase. And, when referring to it another way – one-quarter – the number seems even more meaningful.

Survey 136

Survey How To Construction Data 136

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

JULY 5, 2017

They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. In order to get segmentation right, you’ll need to refer back to your audience research. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Include customers: If you can include a quote from a customer or offer a customer to use as a reference, he or she can sing your praises, and again, strengthen the story. The quotes pique far more interest around our guests and their interviews. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

JANUARY 19, 2015

Then we met Jean Hill , who came in for an informational interview over a Caribou Coffee. Other PR agency executives, including senior director of business development and agency marketing at PadillaCRT, Jeff Wilson, concur on the value of informational interviews. The company might not be hiring now, but could be two weeks from now.

How To 48

How To Agency Writing Interviews 48

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Gather your references Writing a white paper requires you to use a variety of different materials to make your points clearly and effectively.

Writing 119

Writing Case Study Study Brand 119

PR 20/20

MAY 23, 2017

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. True, she’s an electrifying, blonde mane-twirling, red lipstick-smacking entertainer in concert.

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

Raf recently also got interviewed about this in the Wag The Dog Podcast. Visualize the waste on your Post-its to make it easy to refer back to the key issues. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Contently - Strategy

NOVEMBER 27, 2018

Interview your existing customers to find out more about their demographics, habits, and preferences. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. You need to define your own audience before you can own it.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

APRIL 24, 2019

I interviewed all the people who would be stakeholders in our work,” she told us. “I Redpoint venture capitalist Tomasz Tunguz referred to this as “ the compounding returns of content marketing.”. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JULY 31, 2019

A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. Data-driven. Journalistic. It’s a sliding scale, though.

Content Marketing 111

Content Marketing Marketing Media SEO 111