Burrelles Fresh Ideas

JANUARY 30, 2024

As if that wasn’t enough, on January 13, a Boeing 737-800 in Japan was forced to turn around after the flight crew discovered a crack in the cockpit window mid-flight. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 97

Ethics Crisis Transportation Airlines 97

Doctor Spin

JANUARY 16, 2024

Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. In Among Us, players are part of a spaceship crew, among whom are a few impostors. The impostors know each other’s identities (if there’s more than one), but the rest of the crew does not.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics.

Pitching 90

Pitching Report Software Survey 90

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115

Tourism Travel Nonprofit Banking 115

Waxing UnLyrical

MAY 29, 2013

We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement. Traackr’s product fared better with the #measurePR crew, with several saying that Influencer Network Analysis was far more useful in helping to determine influence. Details in this Wired piece.).

Analysis 90

Analysis Measurement Tools Meeting 90

PRSay

JANUARY 27, 2017

Instagram continued: Ads in stories will let you use targeting, reach and measurement capabilities that make your ads personally relevant to the people you want to reach—which is unmatched in a stories experience today. So far, businesses have used Stories in a range of ways. And publishers have used Stories to distribute news, Quarles said.

Instagram 60

Instagram Analytics Advertising Advertising 60

Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. Stein hypothesizes about an NBA player whose 30 million impressions per month value his Twitter channel at $3.6 million dollars (using a CPM formula).

Marketing 120

Marketing Groups Journalism Social Media 120