Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

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Crisis Viral Brand Branding 176

Axia PR

JANUARY 8, 2023

Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Instagram Reels are short video clips that emulate the layout of TikTok, a very popular social media platform. The step-by-step guide to creating Instagram Reels for your company.

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Instagram How To Viral Social Media 62

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The post How To Manage Controversial Issues appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Because they are emotionally charged situations that automatically segregate your audience.

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How To Crisis Crisis Management Viral 150

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. But how do you do this well and consistently if you are not already a huge company? How do you make the topic fun and interesting?

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Video B2B Film Marketing 153

Axia PR

NOVEMBER 13, 2022

However, this is still hard to do as you have to hit the algorithm just right to get a viral video and, even then, your videos won’t see the same amount of views consistently. To make sure your videos earn traction, you can create TikTok ads.

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Company Viral How To Video 62

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. I did a whole video on let TikTok be your publicist.

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Pitching Video YouTube Viral 130

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. By now you must know how to use emotions. So, how do you measure online sentiment?

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Digital PR How To Small Business Analysis 251

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

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Crisis Crisis Management Viral How To 249

NewsWhip

DECEMBER 7, 2023

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers.

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Brand Branding Retail Viral 78

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

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Viral Video Trends Consumer 52

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

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Brand Branding Instagram Video 92

Prohibition

MAY 30, 2023

You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. Elise maintains popularity with her get-ready videos. uktiktok ♬ original sound – Cariadryan @theoliviasaurusrex Olivia Ancell showcased that the power of jumping on viral trends is just as good as starting them.

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Viral Trends Video Community 62

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

A brand nickname is like a viral video. That’s how you add meaning to a name change and real depth to a brand story. The post How To Execute A Rebrand appeared first on Crenshaw Communications. And as smart marketers know, an affectionate nickname is branding gold.

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How To Viral Advertising Advertising 101

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Have Influencers Make Video Content 86% of businesses use video as a marketing tool, and 92% report a positive ROI for video content.

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Social Media Video Viral Brand 61

PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It went viral because it looked like big worms. But before I dive in, make sure that you subscribe to the YouTube channel and ring the bell so that you get notifications when I put these videos out.

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Pitching Media Financial YouTube 130

Buchanan PR

JUNE 30, 2023

As part of this celebration, McDonald’s offered merchandise, a video game and charitable donations. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms.

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Viral Trends Social Media Creativity 72

Cision

JUNE 10, 2016

If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. This is exemplified in the rise of bloggers, influencers, and viral videos. Fast forward 20 years and millennials are more technologically- skilled workers and communicators entering the workplace.

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How To Marketing YouTube Study 120

PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Also, get your free Blueprint to learn how to do this >> HERE and check out our next Get PR Famous live/virtual event at www.CaptivateandCashinLive.com. I’d love to connect.:

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Trends Television Exercises Pitching 246

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Your PR team should be aware of how to spot fake news and what to do about it if it occurs. Workplace violence.

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Communications Social Media Employee Crisis 130

HMA Public Relations

JUNE 26, 2019

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.

Crisis Communications 56

Crisis Communications Social Media Crisis Communications 56

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The excerpted video has a special significance given its geopolitical context. There’s no time for lengthy analyses or room for subtle distinctions.

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Interviews How To Media Viral 193

Waxing UnLyrical

MARCH 12, 2014

A meme is anything that spreads via the Internet: a concept, idea, or, very often, a video or image. In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Marketers hear all the time about how they should double-down on their creation of visual content.

How To 76

How To Marketing Viral Community 76

Prohibition

SEPTEMBER 13, 2022

Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world.

Brand 118

Brand Branding Video Social Media 118

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. How to avoid plagiarizing content.

Social Media 73

Social Media Ethics Trends Viral 73

The Proactive Report

AUGUST 28, 2018

George Fine Foods, shared a video with a group of friends via WhatsApp. The video shows Catzavelos on a beach somewhere in Europe and he used a racist slur in his description of the people on that beach. ” The video was shared by his friends and of course, it found its way onto social media and then went viral.

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Training Social Media Video Employee 148

5W PR

OCTOBER 21, 2019

Respecting the consumer’s time and attention is key when it comes to learning how to most effectively strike a balance in marketing. Consider the option of putting an ad into a viral video on Facebook. Another factor to consider in ad purchasing is the other brands that will be marketing alongside you.

Advertising 76

Advertising Advertising Marketing Viral 76

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. In today’s world, a negative story about your brand or organisation could go viral in an instant. Before you can plan how to respond to a crisis you have to know what constitutes a crisis and then tailor your plan accordingly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. What’s your niche?

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Travel Technology Conference LinkedIn 281

Solo PR Pro

MAY 31, 2016

While other social media channels are a mix of news, silly photos and viral videos, LinkedIn continues to be viewed as the largely no-nonsense site for business. Today, the site has more than 433 million members and is the world’s largest professional network on the internet.

Infographics 40

Infographics LinkedIn How To Viral 40

Cision

MARCH 31, 2015

How to create them? If you want people to share your video, ask them.” – Jay Baer. Everyone wants to go viral, but it’s nearly impossible. Don’t forget to share your video across your channels and cut them up to post on Vine and Instagram. Best Practices Featured Content Marketing multimedia Photography podcasts video'

Storytelling 120

Storytelling Mobile Video Viral 120

Melissa Agnes

JULY 29, 2014

I recently came across this article on ProBlogger: How to Beat Your Competition Online by Trying this One Thing. Within the article, the author discusses how “content is no longer king. has big potential these days to go viral in a heartbeat. Epic content is.” This, of course, can also work against you.

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. The video quickly went viral, racking up over 1 million views the first day alone. creative agency.

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Storytelling Reddit Video Creativity 199

ImPRessions - Crenshaw Communications

MAY 26, 2016

Getting stories into the public eye will continue to consist of researching, understanding the elements of a good story or idea, and knowing out how to package and tell it — or have someone else tell it — appropriately. Mobile video media will be the norm. Imagination and creativity will rule.

Viral 136

Viral Creativity Advertising Advertising 136

prTini

JUNE 1, 2015

I’m in Miami speaking at PR News Digital Conference & Video Workshop. My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Why are we, as PR people, focusing on video?

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Video Travel Viral Resources 28

PRSay

DECEMBER 10, 2020

As we close the calendar on this year, by all accounts, casual communications are here to stay and organizations should think strategically about how to approach, plan and execute at the right level in 2021. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Keep it real. Remember the BBC dad?

Communications 158

Communications Nonprofit Employee Film 158