Shift Communications

JANUARY 5, 2016

This struck a chord with me as I thought about the various projects clients ask us to help out on. If you answered that with a ‘yes’, well, you’re a pretty awful friend. Anyway, there’s a point to this. In other words, marketers do a great job getting someone to look their way, but not such a great job at keeping them around. Withdrawn.).

Marketing 60

Marketing B2C Customer Service Facebook 60

Flack's Revenge

JUNE 1, 2020

It’s also changed how we communicate. I don’t think we need a primer on newfangled terms blared in non-stop media coverage, like the word cloud here. How are you doing ? We’d say this and quickly move on; how many really cared? We’d say this and quickly move on; how many really cared?

Insurance 194

Insurance Insurance Meeting Video 194

Bad Pitch Blog

APRIL 10, 2009

“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. I considered it PR for the uninitiated! PR firms have long acted as if campaigns require their expertise.

Pitching 40

Pitching Construction Local Report 40

Waxing UnLyrical

NOVEMBER 28, 2010

Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. An hour of tweeting dangerously , from Richard Bailey’s PR Studies. A few tips for experimenting with QR codes , by Joe Walton at the Real PR blog. I thought this was a good primer.

SEO 42

SEO Measurement Blogging Facebook 42

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. Write “vertically.”

Blogging 136

Blogging Writing Engineering Analytics 136

Shift Communications

MARCH 10, 2017

Picking and working with a PR firm is a big deal—and a big investment. The success of the partnership that’s about to begin is predicated on how much investment you’re willing to put into the relationship after you’ve said “you’re hired.”. You’d be amazed at how many companies pay too little attention to the firm once they’re on board.

Agency 87

Agency Resources Crisis Communications Creativity 87

Solo PR Pro

AUGUST 19, 2014

Welcome to the next installment of Solo PR Pro’s Tool School series ! Last week, we talked about the tools that can help you with your client work , but don’t neglect your own business! We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Super easy!

Tools 78

Tools eBook Print System 78

Stephen Waddington

MAY 31, 2018

PR practitioners shared the stories of their careers and advice on landing that all important first job at a recent event for students at Newcastle University. Along the way she studied a MA in PR at Newcastle. Do It is a good site to gain voluntary experience where you can often work remotely she said.

Local 60

Local Agency Corporate Internal 60

Waxing UnLyrical

MAY 31, 2018

We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. We know memes and gifs are cool.

Creativity 71

Creativity Video Interviews Blogging 71

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

While Bisquick’s product may be yummy, its #PancakesvsWaffles Twitter hashtag campaign lacked taste – and good judgment – all the way around. PR pundits should ask themselves if it’s really intuitive to put pancakes and waffles alongside a political debate, especially in real time. No, they’re not.

Publicity 120

Publicity Fashion Twitter Advertising 120