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Cannes Lions is BACK!

Karen Freberg

I loved how this was on full display across the board. Their activation was front in center, and had a cool interactive experience on the first floor, and networking / panel session on the second floor. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media.

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How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

If you think you can keep your business out of the social media scene, think again. Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory. You may not think you’re tech-savvy enough to master social media for your business.

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How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

Cision

More than half of journalists say that displaying knowledge of past work, interests and beats is what drives them to pursue a story. More than half of journalists say that displaying knowledge of past work, interests and beats is what drives them to pursue a story. So how can you quickly do your homework on a journalist?

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

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How to Attract Your Ideal Customer on Instagram

Cision

Twitter, LinkedIn, or Pinterest? Read: Social Customer Care: Three Steps to Best-in-Class Results. So, how can you use Instagram to its full potential? So, how can you use Instagram to its full potential? How can you make the most out of the millions using this platform to drive sales to your website?

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How to Use eBooks to Grow Your Authority

ReimaginePR

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #3: eBooks can positively influence your income. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Start Here.

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What I learned from Buffer’s 2019 State of Social Report

Communications Conversations

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). 2: I continued to be baffled by marketers ignorance about how influencer marketing works.

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