5W PR

DECEMBER 19, 2018

There’s a reputation out there that journalists sort of have a love-hate relationship with PR professionals. And when you’re a journalist, you come to rely on communicators and connections to sources and leads you need to write and file your stories. Relate Before You Pitch. Pitch Stories They’re Looking For.

How To 74

How To Media Pitching Guidelines 74

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Harder to pitch. Retention and restructuring.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Internal M&A comms is essentially a reputation and brand management play. Here are the guidelines and how to pitch. Do not rush.

Internal 93

Internal International Employee Leadership 93

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. The most frequently asked question is what should I write about? All pitches will be reviewed on merit and in the wider context of the book. I’ve had some great conversations.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Strategy 60

PR Fuel

AUGUST 5, 2021

It’s important to make sure you’re following the proper press release guidelines, though. Before rushing to follow the rest of these press release guidelines, take a moment to consider why you’re creating one. You’ll need a strong email subject line, pitch email, and headline. A Singular Purpose.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Buzzstream

FEBRUARY 15, 2024

Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. Is the person writing someone with experience in the topic? But your time is better spent writing better content. Here are some ways to build new content for pitching.

How To 71

How To SEO Google Examples 71

PR in High Definition

SEPTEMBER 22, 2020

We tend to quote Daniel Kahneman a lot, either in pieces for this newsletter or our own sales collateral, because his work is very important to reputation – and his book, Thinking Fast and Slow , is a banger*. Am I following the latest government guidelines? The primary thesis in TFAS is that humans prefer to ‘think fast’. It’s tiring.

Energy 118

Energy Guidelines Government Measurement 118

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. How did you get your start in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. The deluge of PR pitches. Pitch proof points with claims. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. If they have a reputation of being on the up and up, your business will gain credibility when they recommend you. Develop a good reputation from the start. They can help create and maintain a good reputation.

Publicity 70

Publicity Small Business Advertising Advertising 70

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. Instead, pitch your company to them. Using the Wrong Press Release Writing Style. You want to avoid making your writing sound like an advertisement.

How To 105

How To Analytics Writing Guidelines 105

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 11) Corporate reputation suffers with bad experiences. “82% The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. .

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Improving their brand awareness and reputation. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

Buzzstream

AUGUST 13, 2018

DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. Review relative to Google quality guidelines. If you’re not already familiar with the Google quality guidelines , do yourself a favor and read through those now.

Google 117

Google Measurement Advertising Advertising 117