Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow.

B2B 103

B2B Twitter Brand Branding 103

Sword and the Script

DECEMBER 22, 2020

Social media statistics from 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. B2B Lead Generation ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

JULY 26, 2022

Earned media will continue to live on the internet, bolstered by the reputation of the publication you got your article or thought leadership into. For earned media, publications expect a high level of quality. You’re not trying to get clicks, you’re trying to build credibility.

Media 174

Media Pitching Agency Guidelines 174

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. I give you 15 up-and-coming social media and communications rock stars! But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

JANUARY 11, 2018

Despite these guidelines, PR pros continue to send reporters elaborate pieces of content. Would you like to learn more techniques for reaching journalists, bloggers and real readers with media relations pieces? Plus, reading online can get onerous. Pieces of around 200 words are easier on real readers’ eyes.

Guidelines 150

Guidelines Survey Google Study 150

Stuart Bruce

MAY 29, 2016

It also stretches credibility to believe Simpson wasn’t aware the site was public as the Simpson Associates website appears to have been available for over a month between 18 April and 27 May when the Daily Mail broke the story about Simpson breaching the BBC’s editorial guidelines. It’s far more than just media relations.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

SEPTEMBER 29, 2016

How are new media outlets and platforms shifting coverage in the sports industry from the more commonly practiced traditional media relations and what can we expect to see more of in the future? Firstly, not all outlets can be considered “media.” One false step could be a disaster.

Sports 60

Sports Social Media Guidelines Agency 60

Scott Public Relations

SEPTEMBER 26, 2018

Guidelines about the proper use of tools for certain specialties and certain conditions, and general best practices for issues including eye contact and lighting, are important for improving the quality and safety of telehealth. Providers need access to evidence-based research on the best practices for telehealth technology.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

PRSay

MAY 18, 2016

Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 198

Writing Communications Marketing B2B 198