Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Ishmael's Corner

JUNE 8, 2015

Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. Every day I had the opportunity to meet aspiring filmmakers and marketers from all around the world in the Marché du Film.

Communications 60

Communications Film Guidelines Pitching 60

Shift Communications

OCTOBER 29, 2015

From DMOs like Hawaii (client) to companies like Coca-Cola, many brands have leveraged UGC to more smartly engage with their customers and audiences, and also to cultivate beautiful content in order to enhance their storytelling. You’ll be pleasantly surprised by the response (as I mentioned earlier, people like to get a shout out).

Social Media 60

Social Media Media Tourism Guidelines 60

The Awards Blog

AUGUST 30, 2019

The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. The first pass through is about taking out the weeds, the ones that are weak or may not have followed the guidelines. International Business Awards (Stevies). The Villain, who needs to be eliminated.

Writing 52

Writing How To Local Examples 52

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Source: Forbes ). Source: Hyundai ). says Preston.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 192

Writing Communications Marketing B2B 192

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Secondly, social media companies often have unclear guidelines on what is or is not abuse which is often not applied equally among all moderators or those employed with acting against those who abuse.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Effective storytelling improves valuations. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. In data-driven industries like healthcare and finance, internal information is a powerful differentiator. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. In data-driven industries like healthcare and finance, internal information is a powerful differentiator. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 59

Healthcare Content Marketing Industry Trends 59