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The Most Important PR Measurement Tool You’re Not Using

Cision

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Multiple studies including one by Moz found that Google favors longer blog posts in search rankings, with the top 10 searches coming in all above 2000 words. It takes time for writing and filming — and a strong, informed point of view.

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SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. Google Analytics Blog. Since I’m always looking for new websites to add to my Feedly and Flipboard, I recently asked around to see what my fellow SHIFTers were reading to keep their mental chops firmly flexed. Your brain (and coworkers like me) will thank you!

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

HubSpot enabled offline Google ad conversion tracking with ad optimization events. The new automation tools allows users to automate or trigger workflows based on ticket statuses, and manage common Service interactions (think: answering FAQs or business hours). Multi-language knowledge base. CRM-powered ads.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

That way Google won’t downgrade your site if they see a ‘not found’ error.”. Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements. So here goes.

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In the PR World, Technical Writers Need Apply

Shift Communications

And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. Luckily, tech companies are catching on to the power of writers.

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C., This is yet another great post for Cision.