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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base. It takes time for writing and filming — and a strong, informed point of view. Content shapes a personal brand.

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In the PR World, Technical Writers Need Apply

Shift Communications

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. This approach to thinking, processing, and looking beyond what’s on the surface translates to accurate technical writing. Sure, the tech world needs the software builders.

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The Most Important PR Measurement Tool You’re Not Using

Cision

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

That way Google won’t downgrade your site if they see a ‘not found’ error.”. I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Start by defining your knowledge base at a high level.

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

How to write a compelling headline. Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C.,

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BuzzStream, GDPR, and You

Buzzstream

as of the time of this writing)”. As of this writing, BuzzStream has taken necessary steps to operate under GDPR. We’ve added a document covering GDPR in more detail in our knowledge base. limited to the Privacy Shield framework ) as providing adequate protection. Adequacy talks are ongoing with Japan and South Korea. (as

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