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What to Pitch in October

PR for Anyone

Financial Planning Month. National Women’s Small Business Month. Another huge one that I work with my clients on, anyone in the financial planning space, anything related to financial planning October is that. There’s also a bonus video in there about how to nail the interview when you get it.

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Pitch Around Elon Musk and Twitter

PR for Anyone

.” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Financial Stories. If you are a financial planner, what does that mean? If you’re in the financial space, you can talk about that. There are so many story angles around this topic. Is this good?

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What to Pitch the Media in May

PR for Anyone

National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. It’s also Financial Planning Month. Regional publications are 2 months out so we’re looking at stories relevant to July. And you know, this is a really rough year.

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Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 1) They think an interview is just about answering questions. Let’s dig into this a bit more.

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Pitch Ideas

PR for Anyone

It’s also Financial Planning Month. Is there anything you can relate your business to that ties into that? It’s Financial Planning month. Think pumpkins, foliage, weather changes. It’s Breast Cancer Awareness month. Are you doing anything super cool related to that?

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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

I was a financial analyst and planner for the early days of my career, and then went into investor relations. What staffing are we going to do, our financial data, HIPAA issues? Trying to keep the staff well informed and looking at financial information. Listen to the full interview, with bonus content, here.

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Influencers

PR for Anyone

I’d prefer that you find influencers where you can benefit one another and do something without a financial investment but a reciprocal time investment instead. I know someone who hired an influencer with a huge following to help sell her t-shirt line and even with a million plus followers, she sold zero shirts.

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