Mark My Words

MARCH 6, 2018

A few critical tweets directed at a trailer to an upcoming Peter Rabbit film, which features an animated child with a blackberry allergy being pelted with them by a gang of bunnies, escalated into a viral campaign and led to a grovelling apology by the studio. Needless to say, the gallery had to order more prints.

Brand 60

Brand Branding Film Print 60

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. The quintessential story is when PR supremo Harry Reichenbach was hired by an art dealer who had acquired 2000 copies of a print by middling impressionist Paul Chabas. Needless to say, the gallery had to order more prints.

Print 60

Print Viral Film Construction 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on.

Communications 81

Communications Community Crisis Film 81

Prakkypedia

MARCH 8, 2015

Indie film premiere. We can fall into the trap of inviting people with thousands of Instagram or Twitter followers, while forgetting that influential print journalist who has been working that sector for decades. Local, state and federal politicians. Global, national, state, local and trade media. Chairman, directors.

Fashion 60

Fashion Local Film Community 60

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88

PR 20/20

OCTOBER 12, 2017

The film grossed over $140 million USD at the box office; it was made on a budget of less than $1 million. Ultimately, 20th Century Fox decided to take a chance on the film. They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

PR Conversations

JULY 17, 2014

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. No, not really.

Real Estate 71

Real Estate Local Government Internal 71

wiredPRworks

SEPTEMBER 11, 2018

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on.

Communications 40

Communications Community Crisis Film 40

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I seem to remember having both print and broadcast media in attendance. Calling the local police and saying a tiger was on the loose in the neighborhood. 5) Clowning around at Walter Reed.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

wiredPRworks

SEPTEMBER 11, 2016

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on.

Community 40

Community Writing Education Film 40

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Employees and communities want to hear about the history of local companies, but companies don’t often devote the time, money or bandwidth to kick start the preservation of their legacy.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Fuel

SEPTEMBER 4, 2018

Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. Once in a while you might go just to see the train wreck, but most of the time you just skip the film. We want that spot on the local news. Case in point: press releases. What Are Press Releases For?

Writing 45

Writing Report Education Company 45