MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. The quintessential story is when PR supremo Harry Reichenbach was hired by an art dealer who had acquired 2000 copies of a print by middling impressionist Paul Chabas. Needless to say, the gallery had to order more prints.

Print 60

Print Viral Film Construction 60

Mark My Words

MARCH 6, 2018

A few critical tweets directed at a trailer to an upcoming Peter Rabbit film, which features an animated child with a blackberry allergy being pelted with them by a gang of bunnies, escalated into a viral campaign and led to a grovelling apology by the studio. Needless to say, the gallery had to order more prints.

Brand 60

Brand Branding Film Print 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Employees and communities want to hear about the history of local companies, but companies don’t often devote the time, money or bandwidth to kick start the preservation of their legacy.

Corporate 48

Corporate Examples Storytelling Brand 48