PR in High Definition

APRIL 9, 2019

Agility and Persistence : Cockroaches tend to be highly specialised, highly persistent and may find it hard to pivot far, whereas a unicorn with a high level of funding / revenue means that they’ll often have disposable income to experiment or buy other organisations to prance into other areas in an agile fashion.

Communications 48

Communications Exercises Fashion Newspapers 48

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. But that’s a story for another time.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Reputation Us

SEPTEMBER 7, 2016

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Sword and the Script

MAY 23, 2017

PR pros can then examine the coverage – by applying old fashion PR reverse engineering – to understand the story angle and themes and take note of the bylines. Larger companies have so much coverage – an airline for example – that it would take teams of people clipping newspapers in Maine to monitor. 4) Content ideation and generation.

SEO 65

SEO Tools Engineering Web 65

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. This year a regional ad campaign created as a customer apology after the UK unit of KFC ran out of chicken made international news. It also worked as a tweak of fashion influencer culture.

Fashion 255

Fashion Reputation Social Media Brand 255

Maxim Behar

JANUARY 5, 2021

I was standing in the lobby of the Hessischer Hof Hotel, dressed as I should have been at the time - a colorful Versace tie, a locally produced new white shirt and an old fashioned but still official black suit bought from the second hand market downtown Sofia.

Hotels 52

Hotels Meeting Local Fashion 52

MaccaPR

OCTOBER 2, 2014

Avoid inspirational video titles that worked for internal audiences, but might baffle external viewers. Rather than organizing playlists by your company’s internal structure or business units (a common practice in the 100 YouTube channels we evaluated), organize your videos by audience target and consumer interest or benefit.

YouTube 54

YouTube Video Web SEO 54

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. The ten chapters featured so far seem to counter the progressive perspective of PR’s history.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. The ten chapters featured so far seem to counter the progressive perspective of PR’s history.

Retail 40

Retail Radio Advertising Advertising 40

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Internal Datasets. Coverage: New York Post, The Scotsman, National World, The Star, London World, and many regional UK newspapers. Ahrefs , Majestic , Semrush , and good old-fashioned Googling can help find backlinks.

Digital PR 71

Digital PR Construction Case Study SEO 71

Maxim Behar

MAY 18, 2023

The age of 14 was indeed too early, and then after high school, he spent 5 years as a machinery worker, graduated from International Business in Prague, Czech Republic, and started working as a journalist. Stepping into the new role was an extension of his journalistic career. “I

Ethics 52

Ethics Internal International Groups 52

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

SEPTEMBER 10, 2014

Holcombe Parkes begins with the statement: “ Whatever may have been said in the preceding chapters regarding use of the tools of public relations at the company level applies in a general way to pubic relations at the association level – only more so – and in a fashion which invites a reappraisal of these tools.”

Publicity 67

Publicity Advertising Advertising Community 67