5W PR

NOVEMBER 7, 2019

With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Critical Mention

JUNE 13, 2018

Uber, Wells Fargo, and Facebook demonstrate how taking a hit from the press doesn’t necessarily mean disaster. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. How Facebook handled the situation baffled many. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Stephen Waddington

JUNE 2, 2018

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. However the growth of organisations such as Facebook and data breaches have resulted in increased public scrutiny and calls for regulation. #6 Google removed 8 million videos in Q4 2017.

Report 92

Report Trends Retail Marketing 92

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Throw in Twitter for good measure.

Reputation 305

Reputation Privacy Data Advertising 305

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Beyond PR

MARCH 20, 2018

If users show interest in so much as a pair of socks online, those socks will inundate their Facebook feed for weeks — never mind a big-ticket item like a couch or a car. As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them.

Privacy 69

Privacy Brand Branding Instagram 69

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Find an Email on Facebook Many bloggers don’t include email addresses on their websites but have one on Facebook.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! If you’ve not yet come across the General Data Protection Regulation (GDPR), where have you been hiding?

Privacy 82

Privacy Brand Branding YouTube 82

David PR Group

JULY 28, 2015

Any misstep could turn into an online reputation issue within moments. We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology. Can your reputation withstand increased surveillance?

Reputation 40

Reputation Viral Privacy Retail 40

Critical Mention

SEPTEMBER 21, 2018

This seems like a paradox: if they have a reputation of being glued to their phones, why are they ignoring online ads? A couple of hours later you’re scrolling through Facebook see an ad for a wedding gift registry. You might find this annoying, distracting, or perhaps even an invasion of privacy. SCHEDULE A DEMO.

Advertising 84

Advertising Advertising Privacy Analytics 84

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Hard Truth #5: PR can’t handle the (data-driven) truth Another theme of the discussion was the gap between what current technology produces and the analytical sophistication of actual PR practitioners. It’s proof that reputation can be destroyed in a day. But when they took a longer view, they did find an impact. “We

Analytics 40

Analytics Crisis Data Measurement 40

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Mobile, data and wearable technology. Almost 70% of Facebook time is spent on mobile.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

David PR Group

OCTOBER 19, 2016

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. This part of the internet, which everyone can see and is indexed by search engines, is known as the “surface web” and sometimes called the clear web or visible web.

Web 40

Web Marketing Engineering Reputation 40

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. The ingestion of data sources and the evaluation of new technologies, especially around AI will spin everyone’s heads.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure. As summed up by Daniel Castro, vice president of the Information Technology and Innovation Foundation, “Google came away unscathed.”

Google 170

Google Government Privacy Crisis Management 170

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. ” As of December, his reputation was recovering, thanks to a crowd-pleasing turn on “Dancing With The Stars” and the announcement that he and fiancée are expecting a baby next year.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202