Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. There’s a very smart exercise to be done when floating an idea internally.

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Airlines Exercises Fashion Print 120

PR in High Definition

DECEMBER 14, 2016

To be credible in the PR and comms industry you need to be able to write as well as any journalist. My top tips for error-free writing are: 1. Print it out! Further to point one, print out the document you are proofing. Take your printed document, a red pen, a ruler and a highlighter to your secluded proofing space.

Print 48

Print Exercises Writing Communications 48

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. H: What about the print quality?

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Writing Google Blogging Exercises 83

Scott Public Relations

JUNE 26, 2020

Since 1987, when the FCC (Federal Communications Commission) Fairness Doctrine was repealed that required broadcast, network, and print media to present news in a balanced and factual way, the path has been cleared for one-sided, fantastical, and controversial broadcasts and articles. It’s an exercise in futility.

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Healthcare Insurance Insurance Social Media 52

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

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Pitching Media Small Business Writing 40

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Know a PR, marketing or sales leader with compelling ideas fit for print? If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. . Far harder.

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Journalism Content Marketing Creativity Leadership 62

Bad Pitch Blog

MAY 23, 2007

I get four "story ideas" per day, on average, suggesting everything from writing about a lumberyard owner who just turned 62, to a CEO''s lousy $500 donation to help pets abandoned because of Hurricane Katrina, to this: - Story Idea: AT-HOME HYDROTHERAPY ¬ Your House or Mine? Our editor is clearly a victim of one of the following approaches.

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Pitching Construction Exercises Retail 40

Waxing UnLyrical

NOVEMBER 10, 2010

It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. Blogging is a great way to improve your writing. Your point about blogging making one a better writer is spot on since the more we write, the sharper our skills will become.

Blogging 90

Blogging Facebook Twitter Writing 90

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. There’s no reason to stress about typos that were printed on 100 physical copies of materials. What to Include in a Media Kit?

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How To Media Guidelines Pitching 176

Karen Freberg

MARCH 2, 2018

My second book this year with Emily Kinsky and Amber Hutchins was with TopHat on digital writing. How I decided to write a textbook. Little did you know you were going to write an entire BOOK by yourself along with teaching responsibilities, research projects, and conference presentations. You need to write the book.

Social Media 40

Social Media Exercises Resources Writing 40

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Hot off the printed press. Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. Clear writing is a sign of clear thinking. Cialdini PH.D. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

Buzzstream

NOVEMBER 10, 2020

So when writing your pitches, avoid including too much fluff or making them dig for the main story. Initially, when writing pitches, I was also guilty of waffling for several lines rather than explaining everything in one concise line and letting the data speak for itself. looks in her BrightonSEO 2020 talk, below, too.

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Pitching Writing Digital PR How To 164

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. While covering Jobs’s death, for instance, the writing started in 2007. If you’re looking for more efficiency, here are a handful of help exercises that can help you increase productivity.

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Financial Industry Report Insurance 111

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? This exercise will give you a good understanding of where you’re investing time that you shouldn’t. For example: writing a blog post. You need to make sure this exercise stays valuable. Failure demand.

How To 60

How To Software System Employee 60

Cision

AUGUST 3, 2016

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). Brand attributes, far from an academic exercise, inform how you write, design, speak and tweet.

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System Newspapers Technology Brand 120

PRSay

SEPTEMBER 7, 2023

I printed up 200 postcards at my local Kinko’s and passed them around on my travels when I kicked off a 35-city book tour. I was stunned when so many postcards started coming back in the mail, and I scrambled to print more so I could essentially leave them everywhere I went.

Community 171

Community Exercises Print Writing 171

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

Sports sexism Another example of a reputational crisis due to an advert that caused a flurry of negative feedback due to discrimination and sexism is the Peloton brand , which released a Christmas advert in which a man gives his wife a Peloton exercise bike. As this advert has already been printed, we cannot cancel it."

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Reputation Advertising Advertising Crisis 52