Remove Events Remove Infographics Remove Print Remove Writing
article thumbnail

How to Create a Media Kit

5W PR

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business.

How To 176
article thumbnail

8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

Is your product or event ready for showtime? If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Not Too Long.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. The founder of Moneywehave.com, a personal finance and travel site, simply doesn’t have the time or the resources to shoot video or create infographics himself.

article thumbnail

Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. And, for many clients, the work touches messaging as well as design, writing and distribution of content.

Agency 136
article thumbnail

Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. Source: B2B Sales Cycles ).

Survey 178
article thumbnail

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. What current events that week could I participate in, even remotely?

Analytics 132