Buzzstream

OCTOBER 23, 2024

You might be able to like reverse engineer, where did one of your competitors get a ton of links or sure. And you might go viral for something and that can really help. But on the flip side, like if it’s a viral for something that’s not related to the brand itself, like it’s not really going to do much for you.

SEO 62

SEO Study Branding Brand 62

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Highest velocity measures the initial spread speed, giving you a head start on emerging issues.

Branding 78

Branding Brand Comparison Measurement 78

Buzzstream

JULY 10, 2024

If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy? We should be looking at, okay, is this relevant?

Digital PR 98

Digital PR SEO Google Travel 98

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. When content goes viral, the organization loses control over the message, the customer’s relationship to the content, and the reason that the content is being shared.

Viral 100

Viral Community Nonprofit Social Media 100

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! . — Kristi Hines (@kikolani) August 20, 2015. Douglas Idugboe – @douglasi. Founder of Smedio and Digital Marketers Academy.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 17, 2020

Measuring success. However, each agency measures success and reports links and coverage in different ways, which makes this section rather tricky. From the industry pros I spoke to for this piece, when it comes to discovering backlinks for your latest campaign and measuring the value of the coverage, ahrefs comes out on top.

Digital PR 161

Digital PR Tools Pitching Film 161

MaccaPR

AUGUST 20, 2014

Improve the findability of your content on search engines like Google. Social Media Measurement' Spark conversation with comments. Encourage more prospects to download content such as a white paper, e-book or infographic. Fair questions; so we first talk about the science of social media, to wit: 1.

Social Media 97

Social Media Media YouTube Facebook 97

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Brands can also measure the lift in organic traffic due to higher domain authority and better rankings.

Digital PR 71

Digital PR Construction Case Study SEO 71

Norton's Notes

SEPTEMBER 25, 2015

1] [2] It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. “ [4] [5] Facebook , Twitter , LinkedIn , Airbnb and Dropbox are all companies that use growth hacking techniques.

Marketing 28

Marketing Employee Wikipedia Data 28

Cision

JULY 25, 2016

While 1 percent (hopefully) is low when measuring the drivers of social engagement for your business, low single digits are fairly typical engagement statistics for social posts. In fact, with algorithm changes, organic conversion events on Facebook are regularly measured in fractions of 1 percent. Measurement enables adaptability.

Facebook 120

Facebook Instagram Measurement Twitter 120

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. The blog is listed first for a reason; it’s the engine. The next 9 are the gas. Let’s start with my favorite.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. The blog is listed first for a reason; it’s the engine. The next 9 are the gas. Let’s start with my favorite.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

AUGUST 4, 2016

Pinterest differentiates itself from the social media pack by providing a visual search engine with a social twist. Measurement tools only go back 30 days. Promote your high performing pins to help take them viral. Instead of posting a single photo, post a series of photos that complete a larger image, like puzzle pieces!

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). Charles Francis Jenkins, American inventor, engineer, and television pioneer. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation.

Ethics 52

Ethics Communications Print Television 52