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Long-form content is making a big comeback

Communications Conversations

Your videos need to be 10 seconds or fewer. So, is long-form content back en vogue? Especially with long-form video. You probably saw the recent drone video featuring Bryant Lake Bowl in South Minneapolis that raced around the internet (pun intended). What about Mountain Dew’s recent Bob Ross video?

Video 140
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5 More Cures To Revive Your YouTube Video Channel

MaccaPR

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

YouTube 61
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3 (relatively) easy ways to get your brand started on TikTok

Communications Conversations

However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet. None of the existing work is going anywhere and now you’re asking them to add an entirely new platform that’s reliant on uber-creative ideas + video to make an impact?

Brand 60
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In PR, It’s All About The Optics

ImPRessions - Crenshaw Communications

To compound the arrogance of the images of him en famille on an otherwise empty beach, Christie said, “I don’t apologize for it. The thought of any statesman creating a Twitter video in which he is shown body-slamming a figure who represents CNN is incomprehensible, or at least it used to be. I don’t back away from it.”

Sports 149
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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

Prediction:I’d say a big trend at the moment is the use of video and Linkedin. Hardly a huge trend we’ll see en force in the year ahead. And, I’m guessing others won’t either. If that’s not enough: When was the last time you heard ANYBODY using Ello in your circle of acquaintances? Am I in a time warp?

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Bringing the past back to life – CEWE Life in Colour Campaign

Prohibition

The initiative helped shed light on what life was like prior to colour photography and film being introduced en masse in the 1970’s. We had 2,171 visitors to the competition landing page and 5,164 views of our campaign video, and increased organic reach across CEWE’s Instagram channels by 10,000 in April and May.

Print 54
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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

Other professions such as finance, banking, law and accountancy are upskilling en masse. I started by reading and looking at videos on the web. PRs who fail to accept this new reality and fear AI will see others move ahead. How do other professions compare with PR? The PR industry slow. What was my personal journey into AI?