Stern + Associates

APRIL 13, 2023

As an advisor and through her engaging talks , Wilkinson invites a deepening, expansion and reinvigoration of why by setting purpose in the context of climate change and the planetary need for regeneration. A Guide to Influencing Climate Action When people hear about the climate crisis, they often ask the same question: “What can I do?”

Policies 94

Policies Energy Government Crisis 94

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. Together, we share resources and office space, and have become a unique firm for thought leadership services.

Groups 104

Groups Employee Strategy Ethics 104

Stern + Associates

JANUARY 6, 2022

In response to the world’s social justice awakening, many organizations are moving from talking about diversity, equity and inclusion to putting initiatives into action. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs. Ayanna Howard. Everything is smart these days.

Leadership 62

Leadership Policies Engineering Technology 62

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I like helping B2B tech companies with really arcane technology tell stories that people care about. I loved my semiconductor days talking about silicon substrates and it’s fascinating. I could talk about it for hours. We should be thoughtful about that.

Ethics 105

Ethics Data Training Agency 105

Ethical Voices

JANUARY 23, 2023

Ethics issues with influencers Why don’t you tell us more about yourself and your career? We also solve business challenges as trusted advisors to the C-Suite. In my PR Ethics class, I talk about Tony Franco quite a bit as somebody who resigned before decisions could be made. We’re based in Arizona.

Ethics 76

Ethics Publicity Education Reputation 76

Stephen Waddington

JUNE 3, 2018

We read more and more about the value of PR as a strategic tool of management. Professional advisors: why not how If you ask me “why should we?”, In that time as a senior advisor and an employer, I’ve seen many bright people come and go who knew the what, could do the how but didn’t progress because they were unable to get the why.

System 60

System Industry Leadership LinkedIn 60

Stern + Associates

DECEMBER 6, 2022

To help navigate the unprecedented economic challenges and uncertainty of our time, discover below the world’s top researchers, practitioners and advisors who can help your organization adapt and set a clear path toward growth in 2023. Nicholas Bloom: Businesses Must Be Prepared for Economic Uncertainty.

Energy 62

Energy Government Policies Leadership 62

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. The organization lacks the necessary resources to dedicate to this type of initiative. Image: cvm | Shutterstock.

Internal 133

Internal International Crisis Exercises 133

PR 20/20

AUGUST 22, 2017

HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in. Human Resources is uneasy about adopting an employee social media policy.

Marketing 87

Marketing Resources Technology Internal 87

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Mindful Marketing

JUNE 15, 2015

AMI also facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25% to attract better clients and employees and, best of all, exceed the agency owner’s life/financial goals. Tell us a bit about your agency. His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

David PR Group

DECEMBER 2, 2016

We learned about it in our college courses and included it on our websites as a practice area. If you think your reputation is just about your search results, then you’re turning over your company’s reputation to your search engine marketing team. What about online reviews? What about sites like Glassdoor?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

PR 20/20

DECEMBER 20, 2018

But there are benefits to taking a step back, including having an honest and open conversation about your business, forecasting potential and aligning expectations. According to MarTech Advisor , “The biggest challenge in building a [marketing] team is that there are endless possibilities and no ‘right’ way to do it.”.

Marketing 57

Marketing Customer Service Technology Strategy 57

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. What is your favorite thing about being a woman who has made it into the C-Suite?

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

JULY 14, 2015

And yet for all of the marketing resources, staff and activities the global company produces – it’s that blog that stands out. Turf battles, politics, resources, executive education – and a sheer morass of digital complexity – all coalesce to create an uphill battle. 6 Keys to Content Marketing for Big Brands. Base hits, not home runs.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. What is your favorite thing about being a woman who has made it into the C-Suite?

Sports 81

Sports Agency Industry Creativity 81

PRSay

SEPTEMBER 12, 2016

Access to resources is an increasing challenge — water for example; access to fundamental human needs and rights, such as health care, nutrition and education. It’s about hypervisibility. It’s about integrity. And as the Page Principles guide us, it is 90 percent doing and 10 percent talking about it. And that’s verbatim.

Leadership 0

Leadership Agency Education Communications 0

Journalistics

JANUARY 27, 2016

In follow-up to this post, I’ll share a list of great posts other experts have shared (some much smarter than me) about creating a content strategy. What is your blog all about? If a reader wrote you a letter about what your blog has meant to them, what would you want them to say? Who do you write for?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

In follow-up to this post, I’ll share a list of great posts other experts have shared (some much smarter than me) about creating a content strategy. What is your blog all about? If a reader wrote you a letter about what your blog has meant to them, what would you want them to say? Who do you write for?

Blogging 40

Blogging Strategy How To Writing 40

Contently - Strategy

MAY 20, 2019

In the video, called “#FeelYourWay,” characters sing a chorus about how expecting everyone to be happy all the time is unrealistic. This empathy performance is easy to spot—it’s a brand nodding toward a large issue in their marketing messaging without actually providing helpful resources.

Marketing 111

Marketing Guidelines Video Brand 111