Sat.Oct 08, 2022 - Fri.Oct 14, 2022

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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.

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Riding the News vs Writing the News

PRT Submitted Articles

Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success.

Writing 246
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Go from Established to Known

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. But what I also did was create a new playlist on my YouTube Channel called Established to Known™.

YouTube 130
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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Lloyd is the President and Narrative Lead of Curious Public. Hockey isn’t just important to Canada — hockey IS Canada. We Canadians play the game in our driveways in the summer and on frozen ponds in the winter. And while the game divides us into fierce, team-loving tribes, a love of the game also unites Canadians like nothing else. .

Brand 148
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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An important media-response aspect during a PR crisis is underused: Common sense

Agility PR Solutions

Too often a very important aspect of responding to the media during a PR crisis is underused—common sense. This article lists some of the common-sense tactics that I have used when responding to the media during crises. They have always worked for me. If there is one important PR lesson learned from the disaster-rich crops […]. The post An important media-response aspect during a PR crisis is underused: Common sense appeared first on Agility PR Solutions.

Crisis 154

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The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers

Sword and the Script

A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche. If you ask communicators and PR professionals why clients hire outside help, the majority will find consensus around one answer: execution, or in other words, an extra pair of hands. That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ).

Agency 143
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Our Communications and Our Community: Our Third Space

Landis PR

By Landis Communications Inc. President Sean Dowdall and Founder David Landis. What constitutes a functioning society? What role does the community play? How does that influence how we do business and interact with one another? And how can communications impact the results? These are questions that the ever-insightful artistic director Brenda Way publicly put forth at a recent 50+ anniversary fundraiser for ODC , San Francisco’s iconic modern dance company, theatre and school.

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Observing Integrity

HMA Public Relations

With the 2022 PRGN Asia Summit beginning this week in Singapore, we are sharing a blog post from Boh-Tiong Yap, chairman of PRGN member agency and host for the summit, Mileage Communications. Read more as he discusses the importance of integrity.

Agency 89
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How I Manage: ADHD In The Always-On World Of PR

ImPRessions - Crenshaw Communications

You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated. Through the transition into remote work I have become more aware of how my own ADHD impacts my day-to-day life (thank you, TikTok!).

Agency 329
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Easy Ways to Track Media Coverage for Your Brand

PRT Submitted Articles

Staying on top of story placements is essential for PR pros. Here are a few of our favorite free & easy options for tracking media coverage.

Media 246
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Brand Marketing Fun-damentals That Consumers Crave

PRSay

While Americans are trying to put the pandemic in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge. And on a daily basis, we are bombarded with — let’s just say it — bad news all around, from new health threats to economic instability and grim news from abroad. Yet U.S. brands have been gearing up full throttle on PR and marketing communications campaigns.

Consumer 164
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Why You Should Incorporate Social Media Into Your PR Plan

Remote PR Jobs

The age of the internet has permanently changed the landscape of public relations. Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry.

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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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2022 AP Stylebook Updates: What PR Pros Need to Know - Scooter Media

PRT Submitted Articles

The 2022 AP Stylebook updates include guidance on inclusive storytelling that all PR pros can benefit from. Here's what you need to know.

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State of digital trust: Gaps, benefits and key takeaways for future digital transformation

Agility PR Solutions

New research from digital global community ISACA shows significant gaps between what enterprises are doing now and what they should be doing to establish leadership and earn customer trust in the future digital ecosystem in the race toward digital transformation. The organization’s new State of Digital Trust 2022 report defines digital trust as the confidence […].

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4 common syndromes that are killing social media marketing

Communications Conversations

Companies are struggling with social media marketing. Oh, you may not read headlines about this. You may not hear CMOs admitting this. But make no mistake about it, many are having a tough time. Many of the reasons are legit, too. Content shock is a real thing–so, so, so much content to compete with out there. Social teams are stretched thinner than ever before.

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Prowly #PRChat with Domenica D’Ottavio, Associate Director of Digital PR at Journey Further

Prowly

Before the weekend begins and you forget about Public Relations for two days (or at least try to), it’s Friday – and Fridays are for new #PRChats. This time we’ll dive into the similarities and differences between PR and marketing with the one and only Domenica D’Ottavio. While she’s tried both, she gathered up top […]. The post Prowly #PRChat with Domenica D’Ottavio, Associate Director of Digital PR at Journey Further appeared first on Prowly Magazine.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How to Constructively Approach a Reputational Crisis in PR

PRT Submitted Articles

In this post, Sophia Halkidou shares how to discern when a problem is a reputational crisis, and advises on how to remedy it from a PR perspective.

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4 marketing strategies for the travel industry

Agility PR Solutions

The travel industry is still alive and kicking, it’s just adjusted to accommodate the digital age. If you work in travel and tourism, you know how tough it can be to find and convert customers. You need the right marketing strategies to reach your audience and inspire them to take a trip. This post will […]. The post 4 marketing strategies for the travel industry appeared first on Agility PR Solutions.

Travel 117
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Strategic planning for creative agencies

Wadds Inc.

A new Wadds Inc. tool supports business planning for creative agencies. The UK is heading into one of its most testing times in recent history. The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession.

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What to Do When Things Go Wrong in PR

Axia PR

October 2022 – Corporate Comms Strategies to Use in Unprecedented Situations. A slew of recent headlines has showcased a unique challenge for PR teams — how to approach bad publicity and what to say when there is no precedent to take. We’ll look at two examples, one bad and one good, of how to shape your communications strategy in unprecedented times.

Corporate 111
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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7 Tips on Getting Earned Media

PRT Submitted Articles

You've written a great story. Here's how to get it placed.

Media 266
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How logos help brands meet consumer expectations

Agility PR Solutions

OK, (regrettably) everyone recognizes the “spiky ball” COVID logo—the large spherical mass with protruding red spikey suckers that was plastered across television, the internet, pretty much every day, everywhere, for a couple of years. When that logo was introduced, the pandemic domino-effect took out the global supply chain. Toilet paper, disinfecting wipes, hand sanitizers, and […].

Meeting 96
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The Top Industries That Benefit From Hiring a PR Company

PR Fuel

Whether you’re launching your business, distributing a new product, or putting on an event of some kind, you could benefit mightily from issuing a press release. Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image. While most companies can benefit from PR distribution , some types of companies benefit more than others.

Industry 105
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FTSE 100 communications research reveals serious lack of professional PR

Stuart Bruce

Last week I blogged about some positive new research from the PRCA which revealed that 96% of CEOs and CFOs consider communications as important or … © Stuart Bruce - FTSE 100 communications research reveals serious lack of professional PR was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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CEO Master Class: The Power of the Press Release Quote

PRT Submitted Articles

Sure viral TikTok videos may seem like the current “it” marketing tactic, but it’s not the most effective or trusted way to reach or influence your target audience in the life sciences.

Viral 130
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Converging macro trends drive marketers to tune up channel strategies

Agility PR Solutions

A newly released study from marketing services provider R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them. The firm’s Macro Marketing Report shows primary concerns include shifting of buying power to new generations (89 percent), ESG-related concerns (84 percent), a […].

Trends 91
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Evolution of purpose: lessons from PRDecoded

Steve Barrett on PR

An inspiring trip to Chicago for PRWeek’s big annual conference showed business is committed to keeping purpose top of mind despite a challenging economy and detractors attacking “woke capitalism.”.