Sat.Oct 20, 2018 - Fri.Oct 26, 2018

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. What are these tactics and why should you avoid them?

When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In a world where stakeholders are globalized, dramatic change is happening at unprecedented speed. Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently.

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Tips for becoming a valuable podcast interview guest

PR Warrior

I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was ‘How to use podcast interview marketing to build your brand and your business’ – you can listen to it here. .

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 selfish pitching behaviors PR pros should banish

PR Daily

For media relations success, consider putting the reporter first. Often, PR pros scrambling to grab media coverage list reasons why a journalist should publish their stories. Sometimes, PR pros will ask nicely. Others will beg. Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers.

More Trending

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

PR Expanded

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators.

Andy Green explains the ‘Dublin Conversation’ and why we need to redefine and rejuvenate PR

PR Warrior

Andy Green from Story Starts Here is the driving force behind the ‘Dublin Conversation’, a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century.

RyanAir faces backlash over handling of racial incident

PR Daily

On social media, every crisis poses a threat to your organization. RyanAir, the discount European airline, is facing calls for a boycott after video surfaced on Facebook of a flight crew failing to intervene in a racially charged incident before a flight from Barcelona, Spain.

Get a Job in PR: Visit an Art Gallery, Network & Create Content

Prowly

There is no one path to securing your dream job in PR. Everyone has their own way. I’ve had my first break in the industry two months before I officially worn a graduation gown. Here are some pointers that helped me get a job in PR. The post Get a Job in PR: Visit an Art Gallery, Network & Create Content appeared first on Prowly Magazine. Public Relations public relations

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Take 5 with Ann Handley: The state of content marketing, PR and more

TrendKite

We're kicking off our TrendKite Take Five series with the one and only Ann Handley, talking the intersection of content marketing, PR and more

New research spotlights influencer impact on social purchasing

Agility PR Solutions

With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy.

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Check out these 9 outstanding books about branding

PR Daily

Branding is a never-ending education. Whether it’s a new stumbling block or good old stagnation, it’s a challenge to stay relevant. It’s also complicated. From strategy to design, there’s a lot to think about, but you don’t have to go it alone.

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PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly

Garrett Public Relations

As usual, this week saw no shortage of brands in crisis. While I can’t cover them all (and as usual, some are too complex even to try cover here), this week we’re taking a look at Campbell’s, Ryanair and Megyn Kelly. Campbell Soup Company Social media once again trips up a major brand. Crisis hit […]. The post PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

From spreadsheets to software: How to better manage your PR workflow

Muck Rack

From spreadsheets to software: How to better manage your PR workflow

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable.

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5 things employees crave—but don’t get enough of

PR Daily

Humans are dazzlingly diverse, but we all share certain innate needs and desires. Employers would be wise to meet these primal emotional longings. Communicators, too, should be mindful of crafting messages that resonate on a more profound, meaningful level.

We’ve been hacked! Call the Press!

Flack's Revenge

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems somewhat akin to admitting you have an STD.

Best practices for making bad publicity better

Agility PR Solutions

True or false: There is no such thing as bad publicity If you said “true,” you are likely of the mindset that as long as someone is talking about you or your company, it’s an indication you are relevant and you’re pleased that your brand is being reinforced in the market. If you are a […].

Journalism ethics versus public relations ethics

Axia PR

How do we ensure that communication pros abide by their codes of ethics? Both the journalism and public relations industries have always struggled with negative reputations.

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Why social media can’t solve all your problems

PR Daily

Recently, I came across this request from a pizza parlor owner on one of the business mentoring groups I participate in. I’ve tweaked it for privacy: I own a pizza parlor in a busy food court in a Chicago mall, and I’m trying my best to keep afloat.

Coming Out on Top of a PR Crisis

Critical Mention

Domino’s. Houston Rockets. What do all of these brands have in common? They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies.

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How today’s multicultural audience defines new age media patterns

Agility PR Solutions

America’s multicultural audiences are on the leading edge of tech adoption. From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43 percent of time with live TV, and 35 percent with streamed content.

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How To Make An Impact At A Business Conference

ImPRessions - Crenshaw Communications

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.

4 ways to communicate with those essential front-line employees

PR Daily

Many companies make communicating with non-desk employees a low priority. It’s a huge mistake not to engage your frontline employees in the vision and values of the company, in the brand promise the company makes to consumers, and what the brand stands for in the world.

5 SEO Strategies You Can Use Right Now

Critical Mention

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

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6 tips for revamping your business’ online strategy

Agility PR Solutions

To make your business competitive in the online marketplace, it means making use of all the tools available to you. It’s now easier than ever to create an aesthetically pleasing website and online presence—but it’s also more necessary than ever before.

Putting Everyday Empowerment into Practice

Barokas

Last night, I had the honor of speaking alongside a group of amazing women on LWT’s Everyday Empowerment panel.

3 effective video tools for Facebook marketing

PR Daily

A quick scroll through Facebook’s news feed shows the rise in social video marketing and advertising. Mark Zuckerberg himself has said that video is a “mega-trend.”

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5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

PR 20/20

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”.

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Burger King’s poignant anti-bullying campaign gets new social life

Agility PR Solutions

One of the most interesting social issue-connected public relations campaigns from a major brand in the past year is coming back around, gaining a new lifecycle on social media. In Burger King’s “Whopper Jr. Bullying” commercial, restaurant patrons are served a smashed Whopper Jr.

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Brand Positioning: Get to Aha!

Onclusive

Acclaimed Author Andy Cunningham Presents at Growth PR Conference. AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is hosting the 2018 Growth PR Conference on October 30th at San Francisco’s Bluxome Street Winery.

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