Sat.Mar 18, 2023 - Fri.Mar 24, 2023

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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

Trust is a currency that can’t be bought or sold but it can be earned, loaned and squandered Why does money have value? It’s not because there’s gold “backing it up.” That ended long ago. And sure, it makes bartering more efficient. It’s easier than schlepping eggs to the town commons to train for wool. But it’s just paper. Or even more likely, today, simply digits.

Banking 81
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Mastering The Art Of Persuasion For PR

The Hoyt Organization

PR is about persuasion. Mastering the art of persuasion is essential for successful public relations professionals. For successful PR campaigns, you need to have the ability to genuinely connect with people in a way that expresses your purpose and how that will help them and their organizations. Maya Angelou famasouly once said, ‘People may forget […] The post Mastering The Art Of Persuasion For PR appeared first on The Hoyt Organization.

Publicity 104
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AI & PR: Beware the Artificial Content Explosion

Doctor Spin

We’re facing a content explosion of epic proportions. In the last decade, I’ve written a lot about AI and communications. Now that AI is on everyone’s radar, I’m not writing much about it. Why? With so many articles being pumped out each day, I haven’t felt the need to add much hype unless I’ve got a perspective worth adding.

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Communicating Your Brand Amongst Spring Cleaning

Ronn Torossian

Winter is nearing its end, signaling that it’s spring cleaning season. Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products. Social media platforms Companies looking to promote products during the spring season should consider using social media platforms like Facebook, Twitter, and Instagram. […] The post Communicating Your Brand Amongst Spring Cleaning appeared first on.

Brand 195
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The most successful brands on Instagram in 2023

NewsWhip

First things first — Instagram is not dead. The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. The data, however, proves otherwise. Over 2 billion people use Instagram at least once a month, and it’s the one app that all your favorite celebrities, brands, and influencers are likely already using.

More Trending

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The opportunity for public relations to build on management status earned during COVID-19

Wadds Inc.

Deloitte study identifies organisational listening, stakeholder mapping and relationship management as critical advisory roles The rise of the public relations function within organisations during COVID-19 is well reported. It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required

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6 steps for writing an event press release that generates traction

Agility PR Solutions

Events are a great way to connect with your target audience, increase brand visibility, and bring more sales. However, organizing a successful event requires good planning and execution. You also need to promote your event to ensure maximum participation. Today, media coverage is as just important as ever. It gives you the greater exposure you […] The post 6 steps for writing an event press release that generates traction appeared first on Agility PR Solutions.

Writing 106
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PR – a Great Value in a Recession?

Flack's Revenge

Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. He hosts CMO Huddles , a forum for B2B CMOs. The title of their recent newsletter – The Need to be Newsworthy -caught my attention. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list.

B2B 240
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OP-ED How can SAAS Brands Grow Their Online Presence?

Ronn Torossian

The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands must grow their digital presence to remain competitive. SaaS companies must build and expand their digital presence. Digital Marketing Strategy For a successful SaaS business, building a robust digital marketing strategy […] The post OP-ED How can SAAS Brands Grow Their Online Presence?

Brand 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Five Ways AI Is Transforming Ad Tech

ImPRessions - Crenshaw Communications

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Artificial Intelligence (AI) has been transforming industries and businesses, and ad tech , a specialist sector where we do a lot of work, is no exception.

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Growing pains: A better way forward for fast-rising performance PR

Agility PR Solutions

Amidst the New York Times’ positive quarterly earnings call in early February was the sustained success of one of the best news media acquisitions ever. Wirecutter, the product recommendation brand it acquired in 2016, showed 20 percent growth in the quarter, its affiliate revenue a major component of the $72 million in “other” revenue the […] The post Growing pains: A better way forward for fast-rising performance PR appeared first on Agility PR Solutions.

Brand 153
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How to Engage and Empower Your ZEOs

PRSay

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023. For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations.

How To 132
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Combining SEO and PR: 5 ways to optimize your website

Axia PR

When it comes to optimizing your website and getting higher rankings, combining SEO and PR tactics is a great approach. Let’s take a look at five ways you can combine both disciplines to achieve the best possible results.

SEO 112
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Creative Brand Events for Spring

5W PR

As spring approaches, brands look for ways to engage with their audiences and stand out from the competition. Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression. Outdoor Fitness Classes Spring is an ideal season for outdoor activities.

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6 ways to measure brand reputation online

Agility PR Solutions

In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This means businesses must proactively monitor and manage their brand reputation online. If you are […] The post 6 ways to measure brand reputation online appeared first on Agility PR Solutions.

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How to Engage and Empower Your ZEOs

PRSay

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023. For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations.

How To 103
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How to Build a Brand for Your Small Business

PR Fuel

Statistics reveal that branding consistency can raise a small business’s revenue by 20%. In fact, 85% of organizations have their brand guidelines readily available. If you want to grow your business, you need to build a brand. Building a brand is much s. Read More The post How to Build a Brand for Your Small Business appeared first on eReleases.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How To Market A Cannabis Business

The Hoyt Organization

The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Marketing or improving your cannabis business can be challenging due to the complex legal environment and stigma surrounding the industry. However, you can effectively promote your […] The post How To Market A Cannabis Business appeared first on The Hoyt Organization.

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Political Advertising Campaigns on Social Media Have Little Impact

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center. Researchers examined how a $9 million voting campaign by a left-leaning organization in 2020 impacted voter turnout. A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election. Key findings include:1.

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5 ways to use PR to build awareness of your eCommerce brand

Agility PR Solutions

As the eCommerce industry continues to grow, competition is only getting hotter. One of the most effective ways to stand out from the competition in your industry and increase brand awareness is through public relations. PR can help you with getting your brand in front of more people, generating buzz, and ultimately driving more sales. […] The post 5 ways to use PR to build awareness of your eCommerce brand appeared first on Agility PR Solutions.

Brand 91
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Fitness Marketing For Springtime

5W PR

As the weather warms up, people take to the outdoors, providing gyms and trainers with an opportunity to attract new clients and drive fitness. Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The brands that are winning the artificial inteIligence race in 2023

NewsWhip

Artificial intelligence, commonly known as AI, has taken massive strides over the past few years, and lately, its use has skyrocketed. Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments.

Brand 78
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Corporate Communication Trends for 2023

Institute for Public Relations

The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future. A literature review of numerous publications and contributions from science and practice was conducted throughout 2022. The most relevant trends found for corporate communication in 2023 were:1.

Corporate 105
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5 trends to know for 2023 about the state of remote work

Agility PR Solutions

The shift to remote and hybrid work brought on by the pandemic spurred significant change for employers, employees and job seekers. But after several years of adjusting, where do they stand when it comes to working in the office versus anywhere? New research from talent solutions and business consulting firm Robert Half reveals five remote […] The post 5 trends to know for 2023 about the state of remote work appeared first on Agility PR Solutions.

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Competing with Big Healthcare Brands like Amazon Pharmacy

5W PR

The competition in healthcare is intense, especially for small healthcare brands. These brands face a challenge competing with Amazon Pharmacy and other big companies. However, there are a few strategies companies can use to be of greater value to consumers. Personalized care Smaller brands can emphasize personalized care to show their value and stand out against larger competitors – like Amazon Pharmacy.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Instagram Influencer Hacks, A complete guide-2023

PReview: A Blog by NewsVoir

Do you also feel the urge to become an Instagram Influencer? Every time you see a successful influencer in your Insta feed, you must have thought about how to become that one. Read the article till the end, to know the hacks of becoming a social media influencer. One of the prominent photo and […] The post Instagram Influencer Hacks, A complete guide-2023 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

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AI for the Real World: Using New Tools to Automate, Accelerate, Innovate and Succeed in the 21st Century

Stern + Associates

Global investments in artificial intelligence (AI) have significantly increased yet organizations still struggle to use the technology to its fullest potential. As Smart Eye Deputy CEO Rana el Kaliouby ( el kall-YOU-bee ) knows firsthand, to make the tremendous leaps demanded by 21st-century business, leaders and their teams must become AI-minded – but this change can’t happen all at once.

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7 ways to use social media monitoring to get inside your prospect’s head

Agility PR Solutions

By now you should know that social media is absolutely vital for a modern business. While that might be common knowledge, few people actually know what it really means. Obviously, social media is important, but how does one use it effectively? The answer to that is simple. The business provides relevant content that fits in […] The post 7 ways to use social media monitoring to get inside your prospect’s head appeared first on Agility PR Solutions.