Sat.Dec 31, 2022 - Fri.Jan 06, 2023

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10 PR measurement resolutions for 2023

Stuart Bruce

The ICCO World PR Report revealed that PR measurement and analytics is the top area of investment for 2023 with 24% of respondents intending to … Measurement and Evaluation public relations

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Why Your PR Strategy Needs Digital Marketing

Stern + Associates

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Over the holidays, I read an “ interview ” that Marty Weintraub of AimClear conducted with ChatGPT. It struck me as brilliant, and I decided to replicate his experiment with public relations.

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Showtime! How Working In PR Is Like Playing In A Band

ImPRessions - Crenshaw Communications

Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels.

Pitching 190
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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10 tips from journalists for better media relations in 2023

PR Daily

There doesn’t have to be such tension between the two sides. The tension between “hacks” and “flacks” is well documented: journalists and PR pros have a long history of criticizing each other. But this year seemed different.

More Trending

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Companies and Audiences

Ronn Torossian

When it comes to any type of promotional effort that a company decides to utilize, the most important thing is for the company to know its target audience.

Company 195
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What Are Some PR Predictions for 2023?

HMA Public Relations

HMA is back and we are here to share our PR predictions for what is to come in the year ahead. Find out what to expect in 2023 in this blog post from Scott Hanson. Public Relations 2023 PR predictions PRGN

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Purpose-Driven Organizations Show Greater Employee Trust, Among Other Benefits

Institute for Public Relations

Summary The COVID-19 pandemic drove many companies to reevaluate their approach to business. As a result, some focused their efforts on leading with purpose. Purpose is an organization’s fundamental goal that goes beyond profit maximization.

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Press Release Tips: The Necessary Steps to Take

PR Fuel

According to the prominent legal services website, LegalZoom press releases remain one of the best ways to promote your company. In today’s world where we’re constantly bombarded with media, your brand has to find a way to stand out. The ever.

Company 52
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Top Social Media Marketing Tools

Ronn Torossian

Promoting a company on social media platforms these days is essential as companies want to achieve success. However, to do that, companies will have to be using the right tools to be able to promote themselves to their target audience a lot more effectively.

Tools 195
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Tips on writing and editing from Jerry Seinfeld

PR Daily

The comedian’s coffee-table book about his streaming series is a surprising source of useful advice. In the introduction to “The Comedians in Cars Getting Coffee Book,” Jerry Seinfeld explains why he chose the format for the video series. “I’m I’m not much for podcasts,” he writes. “I

Writing 161
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Crenshaw Communications Honored As Top Tech PR Firm

ImPRessions - Crenshaw Communications

There’s nothing like starting off the year with a bang. Our team was delighted that we were named in the New York Observer’s annual PR Power List Honor Roll for 2023.

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PR Pros Share Top 2023 PR Trends (And What to Leave in 2022)

Prowly

The 2023 PR trends are here! With another exciting year behind us, we asked PR professionals to share their predictions for the top public relations trends and challenges for the year ahead. With survey feedback from 100 PR pros, the top 3 trends for both PR trends and PR challenges clearly emerged.

Trends 189
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How to use APIs to make your public relations business run more smoothly

Agility PR Solutions

In many businesses, but almost certainly in PR, it is impossible to do anything without using software or a device connected to the internet. These software packages and devices need to communicate with each other, which is made possible by using APIs.

Software 131
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How to make your thought leadership stand out, according to data from Edelman, LinkedIn

PR Daily

Especially in a time of economic turmoil, your words are more important than ever.

LinkedIn 157
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New Year’s Writing Resolutions: 6 of My Favorite Tips for 2023

PRSay

Want more proven-in-the-lab techniques for achieving your writing resolutions this year? Join PRSA and Ann Wylie at one of our 2023 Master Classes. You’ll learn to write messages that reach more readers and get the word out.

Writing 154
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What Does Success In Your 20’s Look Like?

Culpwrit

By Alexis Diller and Jason Grapethin In 2020, for a brief moment, the world stopped. With it, so too did the dreams and aspirations of so many young and talented people. Landon Campbell, a California native and soon-to-be DePaul University graduate was at a crossroads.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Net Zero target: Plant brands must think big in 2023 to engage stakeholders

Agility PR Solutions

Alternative protein sources have morphed—in just a few years—from a niche product to a mainstream phenomenon.

Trends 124
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7 new social media features you need to know this week

PR Daily

Including updates from LinkedIn, TikTok and Twitter. New year, new social media features to explore. Well, some of these come from the tail end of 2022. Since we were off enjoying the holidays with our families, we went back more than a week to ensure you don’t miss any social media news.

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Search Engine Optimization – Position Zero and Featured Snippets

The Proactive Report

By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly.

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Reputation and Social Responsibility

5W PR

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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7 reasons why grammar matters in marketing and business communication

Agility PR Solutions

Humans developed multiple complex writing systems to communicate with each other, and they’re often filled with grammar and spelling rules that affect the meaning of their sentences.

System 99
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How to create consistent executive communications

PR Daily

Former White House communicator shares his thoughts on executive communications. To all my communicators out there – please stop me if you have heard this one before – “ we would like our CEO to do more, but they just don’t value PR and communications.”.

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Retail Design Collaborative

The Hoyt Organization

Launching and promoting a new housing facility in Santa Ana that promotes the quality of life for women in transition Breathing New Life Into a Space To Help Women Get Back On Their Feet On behalf of Retail Design Collaborative (RDC), an award winning leader in retail design and a full service architectural and interior […].

Retail 86
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Resolved: To Write Better

Culpwrit

Top 5 Tips for the New Year By Judith Stern Friedman January is a fitting time to reflect on our work as communication professionals. Thanks to the Romans, the name of this month hails from Janus, the god of beginnings and transitions.

Writing 86
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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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7 steps to announce (and celebrate) the launch of a new website

Agility PR Solutions

Creating and launching a new website is an impressive milestone, and announcing it is a great PR opportunity. However, with so many potential angles and marketing strategies to use, it’s natural to feel intimidated. What are the best ways to announce and celebrate the launch of a new website?

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3 workplace trends we haven’t seen the last of

PR Daily

Here’s what we’re keeping an eye on as the calendar flips to the new year. It might be hard to believe, but 2022 is over and 2023 is finally here.

Trends 141
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How To Transform Your Manufacturing Website from a Digital Product Brochure to a Growth Engine Machine

PR 20/20

D id you know that 89% of B2B researchers use the internet during the B2B research process? That means—in today’s digital-centric world— your website is more important than ever , no matter the industry.