Sat.Dec 31, 2022 - Fri.Jan 06, 2023

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10 PR measurement resolutions for 2023

Stuart Bruce

The ICCO World PR Report revealed that PR measurement and analytics is the top area of investment for 2023 with 24% of respondents intending to …

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Why Your PR Strategy Needs Digital Marketing

Stern + Associates

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. But how does your company leverage these opportunities to stand out in a growing digital ecosystem full of competition?

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Trending Sources

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Over the holidays, I read an “ interview ” that Marty Weintraub of AimClear conducted with ChatGPT.

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Showtime! How Working In PR Is Like Playing In A Band

ImPRessions - Crenshaw Communications

Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels. In fact, my day job can sometimes feel like playing in the band.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Customer service for success: Tips for fostering loyalty

Agility PR Solutions

No matter how great of a product a business might develop, if the company’s customer service isn’t reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers. That’s why it’s so important for companies to start investing in […].

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What Are Some PR Predictions for 2023?

HMA Public Relations

HMA is back and we are here to share our PR predictions for what is to come in the year ahead. Find out what to expect in 2023 in this blog post from Scott Hanson.

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Purpose-Driven Organizations Show Greater Employee Trust, Among Other Benefits

Institute for Public Relations

Summary The COVID-19 pandemic drove many companies to reevaluate their approach to business. As a result, some focused their efforts on leading with purpose. Purpose is an organization’s fundamental goal that goes beyond profit maximization. It is an all-encompassing principle that guides everything the organization does and determines its strategies.

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Press Release Tips: The Necessary Steps to Take

PR Fuel

According to the prominent legal services website, LegalZoom press releases remain one of the best ways to promote your company. In today’s world where we’re constantly bombarded with media, your brand has to find a way to stand out. The ever. Read More The post Press Release Tips: The Necessary Steps to Take appeared first on eReleases.

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Top Social Media Marketing Tools

Ronn Torossian

Promoting a company on social media platforms these days is essential as companies want to achieve success. However, to do that, companies will have to be using the right tools to be able to promote themselves to their target audience a lot more effectively. There are many different tools that companies can use to achieve […]. The post Top Social Media Marketing Tools appeared first on.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PR Pros Share Top 2023 PR Trends (And What to Leave in 2022)

Prowly

The 2023 PR trends are here! With another exciting year behind us, we asked PR professionals to share their predictions for the top public relations trends and challenges for the year ahead. With survey feedback from 100 PR pros, the top 3 trends for both PR trends and PR challenges clearly emerged. Read on to […]. The post PR Pros Share Top 2023 PR Trends (And What to Leave in 2022) appeared first on Prowly Magazine.

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Crenshaw Communications Honored As Top Tech PR Firm

ImPRessions - Crenshaw Communications

There’s nothing like starting off the year with a bang. Our team was delighted that we were named in the New York Observer’s annual PR Power List Honor Roll for 2023. The listing calls us “longtime tech PR pros whose brainy clients power the back-end of the internet, cloud, streaming, and advertising.” Well said. The post Crenshaw Communications Honored As Top Tech PR Firm appeared first on Crenshaw Communications.

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New Year’s Writing Resolutions: 6 of My Favorite Tips for 2023

PRSay

Want more proven-in-the-lab techniques for achieving your writing resolutions this year? Join PRSA and Ann Wylie at one of our 2023 Master Classes. You’ll learn to write messages that reach more readers and get the word out. Plus: You’ll get feedback from Ann and your colleagues in live coaching and editing sessions. I’m a poor resolver. For many years, my New Year’s Resolution was “I resolve not to resolve,” which made me a bit of a Grinch at New Year’s Day parties.

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Search Engine Optimization – Position Zero and Featured Snippets

The Proactive Report

By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and seen by as many of your target audience as possible.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Reputation and Social Responsibility

5W PR

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis. Mistakes in corporate social responsibility strategies can end up damaging or completely destroying the reputation of a business, which is why it’s important for co

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How to use APIs to make your public relations business run more smoothly

Agility PR Solutions

In many businesses, but almost certainly in PR, it is impossible to do anything without using software or a device connected to the internet. These software packages and devices need to communicate with each other, which is made possible by using APIs. You may not be familiar with exactly how they work, but you do […]. The post How to use APIs to make your public relations business run more smoothly appeared first on Agility PR Solutions.

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What Does Success In Your 20’s Look Like?

Culpwrit

By Alexis Diller and Jason Grapethin In 2020, for a brief moment, the world stopped. With it, so too did the dreams and aspirations of so many young and talented people. Landon Campbell, a California native and soon-to-be DePaul University graduate was at a crossroads. Looking around, he thought, “Am I just going to… Continue reading What Does Success In Your 20’s Look Like?

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What Was Hot on Iliyana's Blog in 2022

Inbound PR

Even though I didn't write much here last year (although I had great intentions but ended up writing a book ), the blog kept being popular with lots of views and readers so today I'm doing a review of what you liked the most in 2022 here. I will use this info to create new content that aligns with what you're reading the most. What I'm finding very interesting from this analysis is how just within a few years, the most popular posts are starting to move from those on the PR topic over to those o

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Clutch Names 5WPR As a Leading Global B2B Company for 2022

5W PR

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. We are known for needle-moving public relations programs, a novel approach, and innovative people who deliver measurable, game-changing results.

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Net Zero target: Plant brands must think big in 2023 to engage stakeholders

Agility PR Solutions

Alternative protein sources have morphed—in just a few years—from a niche product to a mainstream phenomenon. Big players in the meat industry have come aboard this movement, and they must now work to communicate the sizeable impact of this trend for the industry, and how they reflect their commitments to sustainable production and food security. […].

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Retail Design Collaborative

The Hoyt Organization

Launching and promoting a new housing facility in Santa Ana that promotes the quality of life for women in transition Breathing New Life Into a Space To Help Women Get Back On Their Feet On behalf of Retail Design Collaborative (RDC), an award winning leader in retail design and a full service architectural and interior […]. The post Retail Design Collaborative appeared first on The Hoyt Organization.

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Resolved: To Write Better

Culpwrit

Top 5 Tips for the New Year By Judith Stern Friedman January is a fitting time to reflect on our work as communication professionals. Thanks to the Romans, the name of this month hails from Janus, the god of beginnings and transitions. How ironic that in a writing framework, starting and transitioning are among our… Continue reading Resolved: To Write Better.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Attracting the Attention of the Target Audience

5W PR

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. Between creating contests that will grab the attention of the target audience and carefully crafting each piece of content the company shares on its social media accounts, there are plenty of strategies that are beneficial for businesses.

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7 reasons why grammar matters in marketing and business communication

Agility PR Solutions

Humans developed multiple complex writing systems to communicate with each other, and they’re often filled with grammar and spelling rules that affect the meaning of their sentences. A simple misplaced comma or an incorrectly used semi-colon can convey a different message, which affects the quality of your communication. Grammar is so essential in our personal […].

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Ethical Technology: Everyone’s Responsibility

Institute for Public Relations

This summary is provided by the IPR ESG & Purpose Research Library. Deloitte examined how ethical principles are currently being applied to emerging technology. A survey of 1,794 business and technical professionals actively involved in either developing, managing, or consuming emerging technologies was conducted. Key findings include: 1.) 87% of respondents said that, with the … Continue reading Ethical Technology: Everyone’s Responsibility → The post Ethical Technology: Everyon

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Writing a Press Release: The Importance of SEO

PR Fuel

Are you interested in getting immediate exposure, building trust and authority, and increasing your sales potential? If so, you should consider writing a press release. This is a great way to share news about your business. But if you want to ensure that. Read More The post Writing a Press Release: The Importance of SEO appeared first on eReleases.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Generating Sales on Instagram

5W PR

One of the great things about using Instagram as a business is the ability for companies to generate sales directly on the platform. Here, we look at various ways that companies can use Instagram for sales. Discounts. Providing potential customers with a discount is a great way for companies to incentivize potential customers that are still on the fence and haven’t decided whether or not they should make a purchase.

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7 steps to announce (and celebrate) the launch of a new website

Agility PR Solutions

Creating and launching a new website is an impressive milestone, and announcing it is a great PR opportunity. However, with so many potential angles and marketing strategies to use, it’s natural to feel intimidated. What are the best ways to announce and celebrate the launch of a new website? And how can you maximize initial […]. The post 7 steps to announce (and celebrate) the launch of a new website appeared first on Agility PR Solutions.

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Pitches That Placed: How to Pitch Destinations to Farm Flavor

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Farm Flavor that positions Coastal Mississippi as a destination with trend-setting expert Chefs and quality dining experiences. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: Mushroom Foraging Expert Tips/Coastal Miss. .