Agility PR Solutions

JULY 4, 2023

In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. The boundless landscapes of the digital world offer a vibrant playground for brands to express their voices, ideas, and narratives in unique ways. But to make a lasting impact, organizations need […] The post 7 ways your business or brand’s digital PR plays a role in earned media appeared first on Agility PR Solutions.

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Digital PR Media Community Strategy 154

Axia PR

JULY 5, 2023

In this episode, guest Ryan Spalding joins host Jason Mudd to discuss the franchise industry, home improvement, and home services. They dive into the uniqueness and nuances of doing business in Canada and the U.S. Tune in to learn more!

Industry 118

Industry 118

Culpwrit

JULY 5, 2023

Since leaving the agency world 12 years ago, I’ve enjoyed consulting on some great projects for several C-suite executives and associations. Many of those projects required extra arms and legs so I’ve enlisted freelancers who have done amazing work. Most freelancers tell me not to worry about paying them until the client pays me.… Continue reading Pay Freelancers Promptly The post Pay Freelancers Promptly appeared first on Culpwrit.

Agency 106

Agency Tools 106

PR Fuel

JULY 7, 2023

Over the past five years, demand for the services of public relations firms has been going up by about 2.7% each year. In the United States alone, the public relations firm market now generates more than $20 billion in revenue every year. More than. Read More The post Web PR: What Is Digital PR and How Does It Work? appeared first on eReleases.

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Web Digital PR Publicity Marketing 105

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

JULY 5, 2023

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” Standing about 900 miles away from Centennial Airport, the second-busiest general aviation airport in the United States and my place of employment, I had several thoughts: Who is our Airport Incident Manager (AIM) t

Exercises 87

Exercises Public Affairs Conference Education 87

Wadds Inc.

JULY 4, 2023

The public relations boom of the past three years is over. London has been the main beneficiary despite strong regional growth. Public relations was elevated in management during the COVID-19 pandemic. It experienced rapid growth as it helped organisations tackle the public health emergency. Health communicators within the NHS were at the frontline of the crisis.

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Publicity LinkedIn Crisis Data 98

5W PR

JULY 7, 2023

The concept of beauty tech has been evolving over the years. It’s been driven by advancements in technology and the changing needs of consumers. While early iterations of beauty technology can be traced back to various painting and Photoshop apps on computers, the real breakthrough came with the introduction of AR and AI technologies. In recent times, major brands have begun heavily investing in the beauty tech space.

Trends 78

Trends Technology Consumer Video 78

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. However, there are dedicated organizations such as Valent Projects actively working to detect and counter disinformation by malicious actors on a global scale. At NewsWhip’s June Linkedin Live event, Amil Khan, CEO and founder of Valent Projects, joined NewsWhip’s CEO, Paul Quigley, to address effective strategies

Social Media 78

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Agility PR Solutions

JULY 5, 2023

Brand differentiation is essential in today’s competitive markets. Businesses must stand out and create a lasting impression to succeed. It sets a brand apart from its competitors and captures customer attention, leading to long-term success. Building brand loyalty is crucial, and differentiation is the key to achieving it. Competitive advantage Businesses can gain a competitive […] The post 9 insights on creating brand differentiation: Strategies to stand out appeared first on Agili

Strategy 85

Strategy Brand Branding Marketing 85

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

JULY 1, 2023

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.

Corporate 83

Corporate Communications Technology Strategy 83

5W PR

JULY 6, 2023

Snack brands achieve iconic status by standing out in a crowded market. Nike’s strong brand image and innovative products attract customers. Apple’s brand image has attracted millions worldwide. Snack brands can do the same with a differentiation strategy. For those struggling to differentiate, there are crucial elements to develop a standout snack brand.

Consumer 78

Consumer Brand Branding Marketing 78

Buchanan PR

JULY 6, 2023

This week, Meta introduced its latest offering, Threads. A direct competitor to Twitter, this new social media platform provides users with a seamless and engaging experience while leveraging the benefits of an existing built-in audience. But, is Threads here to stay? Or, is this just another doomed attempt to take down Twitter? What is Threads? Threads is a mobile-only social media platform developed by Meta.

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Twitter Instagram Mobile Privacy 86

Agility PR Solutions

JULY 5, 2023

It’s the unfortunate reality that during economic downturns, as businesses look for ways to cut costs, their eyes often land on the advertising, marketing, and the PR and communications departments. In a timely webinar, Lucie Szalma, Senior Account Director, and Victoria Tidmarsh, Operations Director at Hatch, joined Agility and Bulldog Reporter from the UK to […] The post How to prove the ROI of PR in an uncertain economy: highlights from June’s webinar appeared first on Agility PR Solut

How To 85

How To Advertising Advertising Report 85

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

HMA Public Relations

JULY 6, 2023

Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.

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Twitter Blogging Social Media Media 80

5W PR

JULY 5, 2023

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets.

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Big Data Analytics Data Analysis 78

Axia PR

JULY 5, 2023

See how these three top-tier commercial newswire services differ for paid press release syndication. In today's digital age, news releases are a powerful tool for companies and organizations to communicate their news and updates to the world. However, with so many commercial press release wire services available, it can be challenging to determine which one is best for your needs.

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Tools Company Communications Media 71

Agility PR Solutions

JULY 4, 2023

Not too long ago, it was said that every brand is a media company. Now every individual is. In a world that feeds on streams, tweets, posts, stories, and TikToks, building a personal brand should be easier than ever. But having free reign to influence can be an opportunity for some and incredibly overwhelming for […] The post Creating a personal brand for the room where it happens—key tips and insights appeared first on Agility PR Solutions.

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Brand Branding Company Media 85

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

HMA Public Relations

JULY 5, 2023

As HMA returns from the 4th of July holiday, Abbie Fink is discussing the First Amendment right to freedom of speech and freedom of the press. Find out more on the responsibility of being a consumer of news in this post.

Consumer 74

Consumer 74

5W PR

JULY 5, 2023

Men and women have different health needs and concerns. To address this, the market offers specialized products for men’s health. But marketing these products requires a unique approach. It’s not the same as promoting general health products. Target Audience Marketing general health products and men’s health products differ in their target audience.

Marketing 78

Marketing Sports Advertising Advertising 78

Prohibition

JULY 7, 2023

We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. There have also been some other updates this month – check out the latest here. Instagram threads The biggest update for July is of course Instagram Threads! This is a new text-based app set to rival Twitter.

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Instagram Social Media Media LinkedIn 62

Agility PR Solutions

JULY 2, 2023

Promoting diversity, equity, and inclusion (DEI, or DE&I) has become a key goal for global and national organizations that are committed to fair representation and equality for all. But having a goal and taking action toward it are two very different things. That’s why it’s absolutely crucial that PR practitioners and communication specialists begin strategizing […] The post 8 ways to incorporate DEI into your PR strategy that highlight your brand’s commitment appeared first on Agilit

Strategy 85

Strategy Communications Publicity 85

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

JULY 7, 2023

Just as public relations professionals must understand the needs of their clients, they must also be responsible for understanding the needs of the media. Find out more on the importance of relationships with the media in this blog post from Rayna Burgett.

Media 72

Media Blogging Publicity Media Relations 72

5W PR

JULY 4, 2023

Developing a strong client base and attracting more patients is a significant challenge faced by mental health centers when it comes to healthcare marketing. To effectively market a mental health center, it’s important to create a well-structured marketing plan. However, a lot of centers find this task overwhelming. That’s due to the lack of training in social media marketing and marketing management before starting their centers.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market.

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Agency Case Study How To Crisis 62

Agility PR Solutions

JULY 2, 2023

Navigating the world of financial PR can be challenging, but fear not—we’ve got you covered! In this article, we’ll explore an array of tips, tricks, and best practices that will help you expertly manage your organization’s public relations and effectively engage with stakeholders. From understanding your audience and building strong relationships to crafting compelling content […] The post Understanding financial PR: 8 valuable tips, tricks and best practices appeared f

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Financial Publicity 85

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Stern + Associates

JULY 5, 2023

How do you build an organization that’s as daring, resilient and innovative as the times demand? How do you banish bureaucracy and master the art of entrepreneurship at scale? How do you unleash the initiative and ingenuity of every team member? How do you triple the pace of organizational transformation at a third of the cost? London Business School Professor Gary Hamel , Ph.D., has been working to answer these critical questions since the 1980s, when he watched the auto industry in his native

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Creativity Groups Strategy System 62

Axia PR

JULY 2, 2023

The purple milkshake, and now infamous social media trend, could help boost McDonald’s brand presence. McDonald’s has an army of social media professionals at the social media agency of record at its corporate headquarters — a team constantly monitoring the trend. This team has noticed the mountain of social media videos stacking up with users trying the fast food chain’s new Grimace shake, wishing the character the shake’s named after a happy birthday, then shortly after pretending to die from

Trends 62

Trends Social Media Video Corporate 62

Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Going live on platforms like Facebook, Instagram, and more recently TikTok can offer immense opportunities to connect with your followers on a deeper level and create more genuine, engaging relationships with consumers.

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