Sat.Mar 09, 2024 - Fri.Mar 15, 2024

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The Intersection of AI, Fake News, & Racial Bias | Business Wire Blog

Business Wire

In our webinar hosted with Black PR Wire, AI in the Black Community , a panel of experts discussed the role of artificial intelligence within several industries. Among the topics that sparked considerable interest were the implications of AI on misinformation and disinformation in journalism and how to combat racial bias.

Blogging 250
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PR Perspectives on Effective Digital Marketing Strategies

Ronn Torossian

In today’s hyper-connected world, PR is no longer just about press releases and media events. People are swarmed with information left, right, and center, making it crucial for brands to foster authentic connections that are built on trust. This is where the power of digital marketing steps in, offering a dynamic range of tools to […] The post PR Perspectives on Effective Digital Marketing Strategies appeared first on.

Strategy 195
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How do Women Impact Brand Identity 

Onclusive

This Women's History Month, we look at the vital role women play in shaping brand identity and championing cultural improvements.

Brand 195
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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

In PR, as in most businesses, transparency is a good thing. We preach it to our clients and put it in our company handbooks. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. Last month I saw a report that the world’s largest PR firm Edelman Worldwide, after being criticized for representing fossil fuel interests, lied about working for the Koch Foundation.

Agency 182
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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7 ways to leverage geocoding for targeted public relations: A strategic approach

Agility PR Solutions

In 2022, the marketing segment dominated the global industry in location intelligence applications, accounting for over 20 percent of the overall revenue. This figure underscores the cutting-edge benefits of location intelligence in upscaling sales and marketing campaigns and predicting outcomes. Location intelligence involves visualizing and analyzing geospatial data.

Publicity 189

More Trending

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Boost Your Reach: 3 Ways to Reach More Readers

PRSay

Quick! Which would you rather read? Itron, Inc. (NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory.

Energy 153
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How Public Relations Can Build Trust in the Age of Cybersecurity

5W PR

In the world of ones and zeros, data is the true crown jewel, and cyber security is an ever-evolving field protecting it from threats. Understandably, most people tend to hang onto their precious personal information, and one slip-up can transform a devoted customer into an unseen phantom in the digital world. That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm.

Publicity 146
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7 top-notch ways to show appreciation for your remote employees

Agility PR Solutions

Hey there, captains of the digital workspace! If you’re steering a team across this wild internet ocean, it’s crucial to drop anchor occasionally and show some much-needed appreciation. A little love goes a long way, especially when your crew is remote. But how do you give virtual pats on the back that actually resonate? Fear […] The post 7 top-notch ways to show appreciation for your remote employees appeared first on Agility PR Solutions.

Employee 176
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How the ‘Watchful Waiting’ Framework can help your brand when faced with misinformation

NewsWhip

Dealing with fake news, misinformation, disinformation, and the dreaded “gray zone” of misunderstood facts has become part of the PR pro’s daily duties in recent years. To effectively prepare for this, communications professionals must understand the risks and develop an approach for detecting, evaluating and responding to issues when they do arise.

Brand 147
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

Just 2.6% of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? More specifically, the research found: “A board with one marketing-experienced director is associated with a 3-percentage point increase in total shareholder re

Marketing 134
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25 years of PRWeek Awards reflect massive change in PR industry

Steve Barrett on PR

Over 800 PR pros gathered at Cipriani Wall St. Thursday night to honor an industry that has evolved exponentially since the first ceremony in February 2000 and is truly demonstrating its value.

Industry 118
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5 considerations for hiring a social media manager for your business

Agility PR Solutions

Social media is a key marketing asset. It’s how you generate leads, connect with customers, and drive sales. Hiring a social media manager can help you maximize results by providing you with the expertise you need to develop and execute a stellar social media strategy. That said, hiring a social media manager isn’t a decision […] The post 5 considerations for hiring a social media manager for your business appeared first on Agility PR Solutions.

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The Ultimate Guide to Press Release Tools – Top List for 2024

Prowly

They’ve gone through decades of evolution, but even in 2024, press releases are an important medium for communicating news stories and making sure your client’s brand gets noticed. And the great information (and curse) is – now there are more tools than ever that allow PR pros to create and distribute press releases! Yes, great, […] The post The Ultimate Guide to Press Release Tools – Top List for 2024 appeared first on Prowly Blog.

Tools 104
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Press Release Distribution: 10 Tips for Success

PR Fuel

In the modern digital era, press releases are still an essential tool for businesses to communicate important news and updates to the media, customers, and stakeholders. As much as 1 out of 4 businesses publish more than 10 press releases each. Read More The post Press Release Distribution: 10 Tips for Success appeared first on eReleases.

Tools 102
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The 5 Forms of Journalism

OnePitch

You need a strategy before you hit ‘send’ on that powerful PR pitch. Have you researched the journalist’s latest stories? Do you understand the journalist’s beat or their role within the publication?

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An ecomm marketer’s 5 most important metrics for driving profitable growth

Agility PR Solutions

In the ever-evolving landscape of e-commerce marketing, the profitability of a brand often hinges on the data-driven decisions made by marketers. Consumer behaviors are constantly shifting and with Google being the latest browser to eliminate third-party cookies, marketing pros are feeling the pressure to adapt to an identity-based ecosystem. And the truth is, even the […] The post An ecomm marketer’s 5 most important metrics for driving profitable growth appeared first on Agility PR Solut

Google 106
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All You Need to Know About PR Packages: Examples, Ideas and Strategies

Prowly

It doesn’t matter whether you’re a big fan of influencers’ PR package unboxing videos. What matters is if your potential customers are (and the chance for this is beyond high). PR packages are a powerful tool for brands to build relationships and generate buzz. This article unveils everything you need to know about crafting impactful […] The post All You Need to Know About PR Packages: Examples, Ideas and Strategies appeared first on Prowly Blog.

Examples 104
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. Clearly, there is a successful strategy in place. And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more.

Data 78
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RepUs’s Casey Boggs To Present At The Annual Southern Police Institute Alumni Association Training

Reputation Us

The Southern Police Institute Alumni Association will celebrate its 72nd annual Training Conference on July 14-18, 2024 in Sheboygan, Wisconsin. This year’s SPIAA training theme, “Managing All Aspects Of the Critical Incident.” Casey Boggs, President and Chief Reputation Officer, of ReputationUs will be a featured speaker at the SPIAA Training to discuss the topic, “Reputation Management and Crisis Mitigation.” More information about SPIAA’s annual training is

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2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate

Agility PR Solutions

While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling. The firm’s 2024 State of Digital Trust report, based on a survey conducted by Eleven Market […] The post 2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the succe

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PR Episodes 2024: The Prowly Event You Don’t Want to Miss

Prowly

Camera, lights, action! Prowly’s PR 2024 Episodes are here. What’s ahead of us? PR episodes is an online event where you can listen to PR discussions with hot industry names. What is more, you can absorb their knowledge straight from the comfort of your own couch. About 97% of last year’s event participants claim that […] The post PR Episodes 2024: The Prowly Event You Don’t Want to Miss appeared first on Prowly Blog.

Blogging 104
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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You Can’t Photoshop A Reputation: Where Princess Kate Failed

Buchanan PR

I would be lying if I said I hadn’t speculated about the abdominal surgery that removed Princess Kate from the public eye two months ago. At the same time, I also respect a woman’s right to privacy over medical matters, even someone who is in the public eye. But as the weeks dragged on, with no news or sightings of Kate – save a blurry shot of her allegedly being driven in a car by her mother – I fell prey to public conjecture.

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#MediaMonday – Ellie Wolfe

HMA Public Relations

Meet Ellie Wolfe in the latest #MediaMonday feature! Ellie serves as the higher education reporter for the Arizona Daily Star in Tucson. Learn more about her experience working in media, the stories she is working on, what to pitch her and much more here.

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8 steps for building a digital transformation roadmap for your PR firm

Agility PR Solutions

Much like our daily lives, the business world has been undergoing a digital transformation. With its heavy reliance on communication, few areas of business activity rely more on digital innovation than PR. Today, we’re inundated with new tools aimed at improving everything from client relationships to project management. Plus, the evolution of AI poses new […] The post 8 steps for building a digital transformation roadmap for your PR firm appeared first on Agility PR Solutions.

Tools 106
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Consumers Want to Travel, Here are PR Strategies that Will Make Them Book The Trip

5W PR

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape. Knowing the travelers Before starting, it’s important to map the hearts and wallets of your ideal travelers.

Travel 78
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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“Nonprofit Power Hour.” Casey Boggs Presents on Reputation Management and Crisis Mitigation.

Reputation Us

The Center for Nonprofit Excellence: Louisville and Southern Indiana is conducting its inaugural “Nonprofit Power Hour” on March 27. Sponsored by Pinnacle Financial Partners. Casey Boggs, President and Chief Reputation Officer or ReputationUs, will present on the topic, “Reputation Management and Crisis Mitigation for Nonprofits.” The event is free.

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Meet the Media: Laura Harris, News Anchor & Automotive Reporter for NEWSnet

Bianchi Biz Blog

My name is Laura Harris. I am currently a news anchor and automotive reporter for NEWSnet. As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. It’s rewarding to be able to share the news of the day to a national audience. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

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C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions

Agility PR Solutions

The AI trend of 2023 was reckless productivity—businesses were so eager to boost output that many rushed to deployment with little knowledge of how they would put the tech to work for them. Despite cries for responsible use, many were willing to take some big risks in order to not fall behind the fast-moving trend. […] The post C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions appeared first on Agility