Sat.Nov 16, 2019 - Fri.Nov 22, 2019

Earning Your Own Placement: How PR Professionals Can Champion Their Efforts to Earn a Seat at the Table

Business Wire

In 2019, public relations teams are more than just brand messengers and firefighters. We know our audiences better than most, we’ve been crafting brand narratives for decades and we can navigate a complex media landscape to get our message in the right hands at the right time.

Brand 195

4 reasons why even small businesses need PR

Agility PR Solutions

Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for.

4 ways math-phobic PR pros can deliver actionable data insights

Muck Rack

4 ways math-phobic PR pros can deliver actionable data insights

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Tips to Boost Newsletter Engagement and Reader Loyalty

Cision

With the right newsletter, a publication can build a loyal reader base, increase engagement, and boost traffic to its website. Media Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 tactics for courting international journalists

PR Daily

In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips. PR across most sectors has spilled over from domestic to international.

More Trending

How Content Marketing Can Boost Your Customer Success

Waxing UnLyrical

Guest Post by Aimee Laurence. Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services.

Words Matter: How Journalists in Different Verticals Think & Write

Buzzstream

Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020.

A PR Guide To Surviving Thanksgiving

ImPRessions - Crenshaw Communications

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list.

 Marketable Skills Job Applicants Should Focus On

Ronn Torossian

The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

2019 Global Comms Report: The Path to Progress

Cision

For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found. Best Practices

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Why podcasts might be crucial retention tools

PR Daily

You need to engage millennial workers, but your traditional communication channels might not be the best option. Here’s why many organizations are turning to podcasts. Young employees love video—but don’t sell audio short.

Tools 124

FedEx Response To Tax Story Is A PR Fail

ImPRessions - Crenshaw Communications

Image by jasonsisk licensed under CC BY-NC-SA 2.0. FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch.

Life In The Fast Lane

Ronn Torossian

When the Eagles recorded the song, “Life in the Fast Lane,” back in 1976, boomers (born between 1946 and 1964) had lived through a lot. They were witnesses to race riots, the Vietnam war protests, the man on the moon, the assassinations of JFK, MLK, and RFK, and the civil rights movement.

Agency 195

When is crisis a four-letter word? Just ask Nike.

Agility PR Solutions

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two?

Infographic: How to use emoji in your marketing messages

PR Daily

The emoticons can add visual flair to your words, but inappropriate deployment will turn readers off—or even damage your reputation. Here’s how to use them correctly. When is an emoji acceptable in marketing writing?

Who were the top publishers on Facebook in October 2019?

NewsWhip

Who were the top publishers on Facebook in October 2019? What content drove the most engagement? We looked at the data to find out. We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for October 2019. .

6 Christmas Comms Ideas

Prakkypedia

Only 35 days until Christmas, one of my favourite days of the year! In corporate communications land, are you ready?

7 steps to a modern PR plan that works with marketing strategy

Agility PR Solutions

Unless you’ve been living under a rock for quite some time, you must’ve noticed that PR has gone well beyond simple press release writing. We live in the digital world where PR overlaps with other channels of communication, content marketing in particular.

94 helpful, handy content marketing resources

PR Daily

If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration. Content creation is one of the biggest challenges marketers face today.

Media Moves at NBC News & Law360, The Wall Street Journal Hires Economics News Editor

Cision

Chris Wellisz joins The Journal, Sam Brock hired by NBC News, and more. Media Blog

Faking an owned or social media account is wrong

Stephen Waddington

The Conservative Party changed its Twitter account to @FactCheckUK during the ITV Leaders Debate. It’s plainly wrong. I was out for dinner with the Metia management team last night when my phone lit up. The Conservative Party switched the name and logo on its Twitter account to @FactCheckUK.

3 engaging ways to use social listening

Agility PR Solutions

You may be monitoring social media channels by tracking key metrics, collecting data and following trends, but what about going beyond the data and putting that information to use? That’s where social listening comes in.

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9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Here’s how to make your copy sparkle. Writing remains one of the basic skills of every successful PR officer.

UK Media Moves including the FT, The Sun, the Evening Standard and more

Cision

FT journalist Harriet Agnew has returned to London, Suzannah Ramsdale is promoted at the Evening Standard, and Katy Docherty is now Features Writer at The Sun. Media Blog

Media 120

Fjord Product Announcement: Capturing More Content

Meltwater - PR

This blog post is part two of “Fjord Product Announcement” blog series. What is Fjord?The The Fjord release of MI is powered by a global content database across news and social media,… Read More >>>.

Amid nonstop political coverage in 2020, here’s how brands can still get media attention

Agility PR Solutions

With the promise of an uber-nasty election season taking shape, PR pros may feel like it’s going to be harder than ever to earn media and break through the political clutter to get their brand or spokesperson featured in a positive news story.

Brand 101

7 key insights for consistently publishing your blog

PR Daily

Passion is important, but so are inertia, a workable format and knowing when to stop tinkering. If you want to publish articles on a consistent basis, remember these key points: 1. Starting is the hardest part.

Media Moves at Bloomberg News & The Columbus Dispatch, Glamour Names Executive Editor

Cision

Natasha Pearlman joins Glamour, Supriya Batra joins Bloomberg News in Hong Kong, and more. Media Blog

Media 120

Crisis Communications Guide for Young PR Pros

Culpwrit

By David Lasker The ability to poetically polish press releases is certainly valued by the public relations industry. In fact, making mundane information meaningful on a daily basis is the lifeblood of many a PR career.

5 inspiring cases of successful influencer marketing campaigns

Agility PR Solutions

The days when TV advertising used to be the most effective marketing tool are long gone. These days, we are facing a new era of marketing where influencers are taking over traditional marketing tools and strategies.

Tools 95

Infographic: 8 fresh graphic design trends for 2020

PR Daily

Brace for muted palettes, gradients, abstract illustrations and minimalist landing pages. Sorry, magenta, you can take the year off. Sleek, stylish, eye-catching design can turn a milquetoast content factory into a bustling, moneymaking avocado toast operation.

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Media Moves at Variety & Houston Chronicle, NBC News Adds a Reporter in Washington

Cision

Adam B. Vary to join Variety, Maria Douglas Reeve, Mark Lorando join Houston Chronicle, and more. Media Blog

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