Sat.Nov 16, 2019 - Fri.Nov 22, 2019

Earning Your Own Placement: How PR Professionals Can Champion Their Efforts to Earn a Seat at the Table

Business Wire

In 2019, public relations teams are more than just brand messengers and firefighters. We know our audiences better than most, we’ve been crafting brand narratives for decades and we can navigate a complex media landscape to get our message in the right hands at the right time.

Brand 195

4 reasons why even small businesses need PR

Agility PR Solutions

Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 ways math-phobic PR pros can deliver actionable data insights

Muck Rack

4 ways math-phobic PR pros can deliver actionable data insights

Data 135

Tips to Boost Newsletter Engagement and Reader Loyalty

Cision

With the right newsletter, a publication can build a loyal reader base, increase engagement, and boost traffic to its website. Media Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 tactics for courting international journalists

PR Daily

In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips. PR across most sectors has spilled over from domestic to international.

More Trending

How Content Marketing Can Boost Your Customer Success

Waxing UnLyrical

Guest Post by Aimee Laurence. Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services.

Words Matter: How Journalists in Different Verticals Think & Write

Buzzstream

Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020.

 Marketable Skills Job Applicants Should Focus On

Ronn Torossian

The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table.

A PR Guide To Surviving Thanksgiving

ImPRessions - Crenshaw Communications

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why podcasts might be crucial retention tools

PR Daily

You need to engage millennial workers, but your traditional communication channels might not be the best option. Here’s why many organizations are turning to podcasts. Young employees love video—but don’t sell audio short.

Tools 170

Faking an owned or social media account is wrong

Stephen Waddington

The Conservative Party changed its Twitter account to @FactCheckUK during the ITV Leaders Debate. It’s plainly wrong. I was out for dinner with the Metia management team last night when my phone lit up. The Conservative Party switched the name and logo on its Twitter account to @FactCheckUK.

Life In The Fast Lane

Ronn Torossian

When the Eagles recorded the song, “Life in the Fast Lane,” back in 1976, boomers (born between 1946 and 1964) had lived through a lot. They were witnesses to race riots, the Vietnam war protests, the man on the moon, the assassinations of JFK, MLK, and RFK, and the civil rights movement.

Agency 195

FedEx Response To Tax Story Is A PR Fail

ImPRessions - Crenshaw Communications

Image by jasonsisk licensed under CC BY-NC-SA 2.0. FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Here’s how to make your copy sparkle. Writing remains one of the basic skills of every successful PR officer.

2019 Global Comms Report: The Path to Progress

Cision

For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found. Best Practices

Report 207

Who were the top publishers on Facebook in October 2019?

NewsWhip

Who were the top publishers on Facebook in October 2019? What content drove the most engagement? We looked at the data to find out. We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for October 2019. .

When is crisis a four-letter word? Just ask Nike.

Agility PR Solutions

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two?

6 crucial actions to take before releasing content

PR Daily

With the barrier of entry at an all-time low, it can feel easy to publish at a relentless pace. Here are some essential steps to take before posting a word. Are you getting everything you can from your content?

SEO 140

#AIinPR panel calls for contributions to literature review ahead of report launch at Turing Institute  

Stephen Waddington

Professor Anne Gregory has led a CIPR AIinPR project over the last 12 months to review the impact of AI on professional occupations including PR. Kerry Sheehan is the panel’s new leader.

Report 109

Crisis Communications Guide for Young PR Pros

Culpwrit

By David Lasker The ability to poetically polish press releases is certainly valued by the public relations industry. In fact, making mundane information meaningful on a daily basis is the lifeblood of many a PR career.

3 engaging ways to use social listening

Agility PR Solutions

You may be monitoring social media channels by tracking key metrics, collecting data and following trends, but what about going beyond the data and putting that information to use? That’s where social listening comes in.

Data 135

‘The new, now’: How Accenture altered its mindset to overhaul its comms

PR Daily

Transformation often means expanding boundaries past what is comfortable. One global communications pro explains how change led to new and long-term success. . At Accenture, transformation is a constant. I joined the company in the mid-’90s, and I’ve grown as it has grown.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Share Tweet Share. Boost your Brand Awareness.

Viral 106

Hold the line on fake political content

Stephen Waddington

Another day another example of blatantly fake political campaign content. The election campaign is widening the gulf between political campaigning and the norms of organisational communication. The Labour Party published its manifesto yesterday.

Ethics 102

7 steps to a modern PR plan that works with marketing strategy

Agility PR Solutions

Unless you’ve been living under a rock for quite some time, you must’ve noticed that PR has gone well beyond simple press release writing. We live in the digital world where PR overlaps with other channels of communication, content marketing in particular.

How Life is Good built an anniversary campaign to highlight positivity

PR Daily

The apparel company, founded by Bert and John Jacobs, has optimism in its DNA. The brothers sought to engage their community by telling stories about people doing good for others. It’s easy enough to say you want to make the world a better place, but how do you take concrete action?

Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Share Tweet Share.

Media Moves at NBC News & Law360, The Wall Street Journal Hires Economics News Editor

Cision

Chris Wellisz joins The Journal, Sam Brock hired by NBC News, and more. Media Blog

5 inspiring cases of successful influencer marketing campaigns

Agility PR Solutions

The days when TV advertising used to be the most effective marketing tool are long gone. These days, we are facing a new era of marketing where influencers are taking over traditional marketing tools and strategies.

Tools 112

7 key insights for consistently publishing your blog

PR Daily

Passion is important, but so are inertia, a workable format and knowing when to stop tinkering. If you want to publish articles on a consistent basis, remember these key points: 1. Starting is the hardest part.

Fjord Product Announcement: Capturing More Content

Meltwater - PR

This blog post is part two of “Fjord Product Announcement” blog series. What is Fjord?The The Fjord release of MI is powered by a global content database across news and social media,… Read More >>>.