Sat.Apr 04, 2020 - Fri.Apr 10, 2020

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Crisis Management — A Few Basic Strategies from Sitrick And Company | Business Wire Blog

Business Wire

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company.

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Cision's Biggest Ever State of the Media Report is Coming Soon

Cision

The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too).

Report 409
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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. To get the credit you deserve and the resources you need as a PR professional, you have to make one key shift.

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COVID-19’s Impact On PR, Now And In The Future

ImPRessions - Crenshaw Communications

In public relations , as in other businesses, working from home is the new normal. We have substituted in-person meetings for daily Zoom calls and happy hours are now virtual. This period of working outside the office has been an adjustment, but most PR pros have learned how to make the best out of a terrible situation. Those of us in PR and communications have also seen a shift in the way we interact with journalists.

Policies 296
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Five Reasons Why You Should Use Photos and Videos in a News Release | Business Wire Blog

Business Wire

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.

Video 339

More Trending

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Effective PR and Marketing When Working from Home

PR for Anyone

“I'm an expert when it comes to creating stories and getting a message out there.” Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week's episode, I talk about effective public relations and marketing while working from home. Part One of ‘Effective PR & Marketing’ It's extremely shocking how the whole world changed in days ever since the outbreak of COVID-19.

Marketing 279
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Helping, Lifting, and Working Remotely in Challenging Times

Deirdre Breakenridge

Here’s the 2nd video in my “555” series to help 5 professionals incorporate FEEL into their communication, lift up 5 professionals who share excellent resources and to offer my 5 tips for working remotely in challenging times. As the video mentions, the first 5 people who reach out to me via email (deirdre@pureperformancecomm.com) will receive a complimentary consulting session to discuss how to add the FEEL approach to your communications.

Resources 222
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Keeping it Personal with Customers

Ronn Torossian

Famed American poet Walt Whitman said it best, “Nothing endures but personal qualities.” Whitman wrote that over 200 years ago. Performance marketing agency Merkle teamed with research firm Marketing Dive which conducted a survey just a month before the U.S President Donald Trump declared a national emergency because of COVID-19. What Do the Two Have […].

Survey 195
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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. There has never been a better opportunity to claim your seat at the table by serving your company as a communications leader during this time of crisis, and providing unique insights that

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Corporate Social Responsibility in the Age of COVID-19

Prowly

CSR began 2020 with enormous potential to combine business and social goals into a symbiotic relationship. and then COVID-19 happened. The post Corporate Social Responsibility in the Age of COVID-19 appeared first on Prowly Magazine.

Corporate 203
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5 Special Forces resiliency skills to guide leaders through the “unknown

Agility PR Solutions

Night parachute jumps are a great test because they are a jump into the unknown. At the beginning, a night parachute jump looks like a subway car stuffed with people wearing 200 lbs. of parachutes, overstuffed rucksacks, weapons inside 4-foot padded duffel bags and, always, lots of sweat. As the drop zone approaches, the few white lights […]. The post 5 Special Forces resiliency skills to guide leaders through the “unknown appeared first on Agility PR Solutions.

Analysis 205
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Create Brand Awareness With Niche Marketing

Ronn Torossian

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market. Taking charge of a niche market is not that […]. The post Create Brand Awareness With Niche Marketing appeared first on.

Brand 195
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How to Be a Strong Leader During This Global Pandemic

PRSay

Executives around the globe are facing a daunting task: leading their teams and organizations during the COVID-19 crisis. From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. Meanwhile, the need for continuity in these unnerving times falls on the shoulders of an organization’s leaders, who are now navigating operational upheaval and changing financial outlooks.

How To 190
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Why You Should Increase Your Social Media Content Now

The Proactive Report

With most of America staying safer at home, the demand for online content has sky-rocketed. There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content. And as this demand for news and information grows, a new class of trusted influencers is emerging.

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Seeking relevance: PR and media during the COVID-19 pandemic

Agility PR Solutions

Whenever there is a global, national or regional news story of significance, you can be sure every company, brand and PR practitioner worth their salt will work to wedge themselves into the story. Let’s say a fire destroys an Ohio shoe manufacturing plant killing hundreds, capturing the nation’s attention, and every publicist on the planet […].

Media 200
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5 social media trends we’ll see during the rest of the COVID-19 outbreak

Communications Conversations

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front.

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Steve Barrett on PR: Leaders that don’t cut will emerge stronger

Steve Barrett on PR

Past recessions have provoked knee-jerk cuts in marketing services companies, but the smart move may be to hold nerve and treat the coronavirus crisis as an opportunity to double down and rebound stronger.

Crisis 157
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Ein Rückblick auf unser Webinar “Orientierung in der Nachrichtenflut”

Cision

Warum ist es für Unternehmen wichtig, sich in der Coronakrise einen Überblick über die Berichterstattung zu verschaffen.

Blogging 156
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Common pitfalls to avoid when looking for new clients

Agility PR Solutions

Finding new business isn’t easy—it takes time, patience and a strategic approach. While nobody sets out to turn off a new business prospect, below are some common pitfalls when it comes to prospecting and scoping a job. Those inadvertent missteps are followed by tips for making a good first impression and winning the business. Make […]. The post Common pitfalls to avoid when looking for new clients appeared first on Agility PR Solutions.

Analysis 156
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What makes a media story relevant?

PR for Anyone

The media wants to cover stories that are relevant to the current climate. That could be related to seasonality, holidays, and trending stories. Right now what is relevant is COVID-19. The majority of mainstream news stories are related to that right now. That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover.

Media 130
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Welcome To Onclusive

Onclusive

The post Welcome To Onclusive appeared first on Onclusive.

Video 195
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to make the most of video content on social media to help your business

Prohibition

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. There are several different ways to utilise video across each of the channels, with some features that are unique to each platform.

Video 149
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Having an SEO strategy is even more critical during COVID—here are 5 affordable ones

Agility PR Solutions

SEO is critical to ensuring a business can be found online, which is more important than ever given recent social distancing guidelines closing physical stores. But according to new research from business news and how-to website The Manifest, just 30 percent of small businesses use search engine optimization. SEO takes time to show results, though, […].

SEO 148
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How to Take Care Of Despair After a

ReimaginePR

How to Take Care Of Despair After a. Comprise the type name and amount that’s about the composition. Whether you’d believe it is possible to write precisely the same article, to the exact same standards, without some suitable article support, isn’t exactly the same problem. A extended composition like a dissertation can definitely get from presentational composition help.

How To 120
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UK Media Moves including Ignites Europe, Cogora, Sheerluxe and more!

Cision

Robert Van Egghen is now Senior Reporter at the FT's Ignites Europe; Carolyn Scott joins Cogora as Editor of publications including The Pharmacist; Sheerluxe names Kate Freud as Parenting Editor.

Media 120
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What You Need to Know About Economic Assistance for Small Businesses Hit by the Coronavirus Shutdown

PRSay

Small businesses hurt financially by the coronavirus shutdown can find relief through a bill that President Trump signed into law March 27. Called the Coronavirus Aid, Relief, and Economic Security (CARES) Act, the unprecedented $2.2 trillion stimulus package allocates $377 billion to support small businesses through forgivable grants and loans, and through loan deferrals.

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The crisis gets personal

Stephen Waddington

Domestic disputes, worklife chaos, hyper connectivity fatigue and planning for Q4 2020 and 2021. Week three of lockdown. We all know someone that has lost a family member or friend from the COVID-19 virus. 8,000 people have died in the UK. We all know doctors, nurses and keyworkers on the frontline and are aware of the challenges that they face. These are the heroes of the crisis.

Crisis 136
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Utilize Personal Installment Loans to Put Your Finances in Order

ReimaginePR

Utilize Personal Installment Loans to Put Your Finances in Order. Installment loans have been considered a great option for people who have insufficient money and need cash. These loans are awarded to folks who have liabilities or are unable to qualify for secured loans. There is An unsecured loan not just a traditional loan. It’s a loan that’s given without collateral and also low interest rates.

Banking 120