Sat.Feb 27, 2016 - Fri.Mar 04, 2016

6 Things You’ll Never Hear Today’s PR Pros Say

Onclusive

It’s like hearing a long-distance runner turn down a plate of pasta the night before a big race or witnessing Cookie Monster refuse a plate of his favorite cookies (chocolate chip). You just can’t imagine hearing certain things from certain mouths without your world imploding in on itself.

Facebook’s Doomed “Yay Button”

ReimaginePR

Blog meme Reimagine PR social media

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5 Ways to Get Reporters to Respond to Pitches

Cision

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter.

#CreativePR: Get Out of the Media-pitching Mindset

Marketwired

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

New Approaches to Public Relations

Ronn Torossian

The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. These ads feature content geared towards a millennial audience. Cision recently responded to these changes and the growing demand from PR specialists by overhauling its dashboard.

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5 Ways to Get Reporters to Respond to Pitches

Cision

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter.

Why Blab Should Be Your Channel of Choice for Thought-leadership

Marketwired

[By Jason Mollica]. The last ten years have seen a seismic shift in not only how business is done, but also how marketers get the word out to influencers and followers. Facebook and Twitter started the trend, with YouTube, Instagram and the like, following.

Netflix continues to produce winners

Ronn Torossian

After incredible success with all-new original content, Netflix is swinging for the fences with a nostalgia series set to resurrect one of the most popular saccharin sitcoms of the late 80s and early 90s. Remember the good ol’ days when everyone was complaining about Netflix pricing and debating the downfall of streaming video? Nope neither does anyone else. The streaming video pioneer has become a legitimate entertainment powerhouse, delivering win after win.

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A PR Quiz: Who Said It?

ImPRessions - Crenshaw Communications

How well do you think you know the field of public relations ? Or at least, PR’s reputation? The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.”

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Why personal branding should matter to PR pros

PR Daily

One of the more elusive—and essential—facets of a successful PR career is a defined personal brand. In an industry that was built almost entirely on relationships, it’s hard to imagine any PR pro struggling to communicate his or her brand’s importance, but it’s common.

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Best of #PRprochat Launched on SlideShare

Rock the Status Quo

Because they’re packed with so much valuable knowledge, we’re doing something new with our Twitter chats to give you a fast, easy read. We’re repurposing our favorite tweets –the smartest ones–into a short, simple “Best of #PRprochat” summary on SlideShare.

The Correlation Between Corporate Culture and Successful Crisis Management

Melissa Agnes

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Secrets to Successful Pitches: Q&A With Michael Smart

Cision

With more and more people pitching reporters every day, your pitches may be falling under the radar. So how can you make reporters pay attention and respond? You need to adjust your tactics and learn “ The New Rules of Media Pitching.”

Girl Scouts taste success at the Oscars

PR Daily

For some, PR victory is as sweet as a box of Samoas. A comedy bit from Oscars host Chris Rock gave the Girl Scouts of the USA an estimated $5.5M in free publicity.

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How to be a Media Expert

Shift Communications

I Feel the Need, the Need to Read. Clients expect us to be media experts. The only way to deliver on this is to actually ingest the news on a daily basis. When I’m interviewing a prospective candidate for a junior-PR position, my go-to question every time is “what do you read?”

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Arnold Schwarzenegger: Terminator, Governor, Social Media Guru?

The Stalwart Blog

I have to say, I’m not usually a fan of following celebrities on social media, as often times I feel the things they post seem overtly promotional or just flat out disingenuous. However, there is one notable exception to that rule — Arnold Schwarzenegger. .

How to Make Smart Marketing Decisions Based on the Right Analytics

Cision

I know, I know: with all the data available with the click of a mouse, it can be overwhelming to know what to pay attention to and what to do with it.

How data can help earned media coverage shine

PR Daily

For years, chief marketing officers have been responsible for presenting a slew of results to the boardroom each month—ad dollars spent, marketing leads generated and sales quotas met (or unmet).

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Be new to be newsworthy

Shift Communications

PR practitioners must constantly create at the leading edge. What is new tends to be newsworthy. As SHIFT CEO Todd Defren has emphasized to clients throughout the years, our public relations efforts must embody at least one of these three attributes: First.

Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

ReimaginePR

Blog Facebook Humour in storytelling infograph

Behind the Headlines With Greg Jawski

Cision

Crises can strike at any time. And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation.

Lands’ End apologizes for Gloria Steinem interview

PR Daily

Brand managers should be prepared to handle any response when selecting a brand ambassador. Lands’ End recently removed an interview with feminist and political activist Gloria Steinem after backlash from anti-abortion activists.

Six Media Consumption Secret Weapons for PR Professionals

Shift Communications

As PR professionals, we’re glued to the news. We’re hungry to stay updated on the latest trends and breaking stories, never knowing where that next campaign idea or pitch angle will come from.

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Company that Wrote the Book on Crisis Comms Adds New Chapter

Sword and the Script

by Frank Strong. Johnson & Johnson turned crisis comms heads recently with headlines like this one from CBS News: Johnson & Johnson ordered to pay $72M over cancer death.

Behind the Headlines With Kim Eberl

Cision

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president.

Arby’s offers vegetarians ‘meatless’ menu for Leap Year Day

PR Daily

Carnivores—and vegetarians with a sense of humor—might enjoy Arby’s marketing offering for Leap Year Day. The fast-food chain has been making its mark by playing to America’s meat obsession with its marketing slogan, “We have the meats.”

#DigitalPR Twitter Chat with Katie Paine

The Proactive Report

This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring?

Best of #PRprochat Launched on SlideShare

Rock the Status Quo

Because they’re packed with so much valuable knowledge, we’re doing something new with our Twitter chats to give you a fast, easy read. We’re repurposing our favorite tweets –the smartest ones–into a short, simple “Best of #PRprochat” summary on SlideShare. There are a few tweaks and improvements still happening, but I thought I’d share one with you. It has some wonderful tips and best practices related to influencer PR, so check it out below.

Behind the Headlines With Greg Mondshein

Cision

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. Without that knowledge, you won’t be able to reach customers.

In customer service, is social media the new email?

PR Daily

Organizations across the United Kingdom are increasing their customer service reach through social media. Recent data from Eptica show that in 2016, brand managers answered customer inquiries more efficiently on Facebook (44 percent) and Twitter (48 percent) than by using email (38 percent).