Sat.Jul 12, 2014 - Fri.Jul 18, 2014

PRStudChat Summertime Learning Opportunity for PR Students

PR Expanded

While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16 th at 8:30 p.m.

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Buzzwords are those over-used words or terms that are used so often that they begin to lose all meaning. I recently did a guest lecture for Professor Eric Chandler ‘s NYU class and, prior to the guest lecture, Eric and I got to talking about the different buzzwords that get under our skin.

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Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched.

The Secret to Online Copywriting? Make it Look Like a Kid’s Book


This September marks the 3rd anniversary of my blog. While I’m typically pretty hard on myself, even I have to admit it’s improved dramatically over the years. And I’m still learning. One of my most recent revelations is I’m writing my posts all wrong. Well, maybe not all wrong.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 Elements of a Good Blog Post

The Proactive Report

Courtesy of: Quick Sprout. Content Marketing blog post cntent Online PR writing

More Trending

PR and social media set for continued growth

Stuart Bruce

Lots of new research around at the moment that point to a positive future for the public relations business.

Social Media Measurement for Pragmatists

Waxing UnLyrical

Guest Post by Robert Rosenthal. I like studying results-based information from social media experts. Much of it is fascinating and useful.

The Importance of Spec Writing in Communications

The Stalwart Blog

Many ask the question, should I write on spec? First, what does it mean to write on spec? Writing on spec is when you write an article for a publication without the promise of the publication purchasing the article.

Internet Defamation: When To Take Legal Action vs. When To Let It Be

Melissa Agnes

I was recently asked an important question by a reader.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why You Should Use Call-To-Actions In Digital PR

Doctor Spin

By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next. Let’s just contemplate this for a while … what to do next?

15 Blog Headlines That Don’t Suck

Waxing UnLyrical

I confess. If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” ” “Draw your audience in!”

Fame and the media game: What is fame now? And can you enjoy it without press intrusion

Mark My Words

As you may have seen on The Drum here are my thoughts on Cheryl. Cheers have greeted the news that our 21st century Vera Lynn has wed! Well, what’s unusual about Cheryl Cole’s holy union announcement is the manner of its outing. The impressive tactics deployed to stay below the radar before breaking official news proves a high-net-worth celebrity brand can have their cake and eat it. Is it a post-Leveson new celebrity indicator or a steadfast willingness to prove a point?

TCIP #006 – The Art of the Apology with Patrice Cloutier

Melissa Agnes

Welcome to episode #006 of The Crisis Intelligence Podcast, with Melissa Agnes and Patrice Cloutier. A true apology is a very powerful thing. Especially in a crisis. It can literally mean the difference between surviving the crisis with your reputation and bottom line intact, and millions of dollars in loss of annual revenue (or your equivalent). Paula Deen and MMA are two excellent examples of the risks of not properly apologizing.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

King James’ Return to Cleveland – A “Rebound on Reputation”?

Return on Reputation

Last Friday afternoon, NBA superstar LeBron James announced his return to the Cleveland Cavaliers, his original team, after a four-year stint with the Miami Heat through an exclusive essay conducted by Sports Illustrated.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

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PRoust Questionnaire: Helen Slater

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.

Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis


By: The Queen’s Decree: You Will Use Measurement Standards To Save Time and Money | PR Central

Katie Paine's Measurement Blog

[…] Katie Paine’s Measurement Blog or her newsletter The Measurement […

Enjoy the beauty of Maine’s summer

Maine PR Maven

I confess: I was born into a moderately obsessive family. Some people would say I am driven. I have a hard time truly relaxing and shutting down my mind. As I write today, I am looking out my window at a beautiful mountain range, and there’s a cool breeze blowing. I know I have work […]. Maine travel

Creepy Tales From Comcast and Verizon Support

Flatiron Communications

Earlier today, Buzzfeed’s Charlie Warzel tweeted a link to his story that exposed Verizon for giving preferential help to customers with large social followings. The revelation went public via an accidental tweet to the 78,000 followers of Verizon Support’s main Twitter account.

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Career Destination 2020

Tough Sledding

Most PR guys don’t have the luxury of recalibrating their careers at age 60. Most have been put out to pasture — victims of our youth-driven culture. I’m fortunate to have some control over my career exit, thanks to academic tenure and a union contract.

By: The Queen’s Decree: You Will Use Measurement Standards To Save Time and Money | PR Central

Katie Paine's Measurement Blog

[…] Katie Paine’s Measurement Blog or her newsletter The Measurement […

If you are missing le tour in Yorkshire you must try this (Video)

Norton's Notes

A couple of weeks ago the world’s biggest cycling race The Tour De France hit my home town of Harrogate. It was nothing short of the best event I have ever attended in Yorkshire, as my town was taken over by the world’s media and cycling enthusiasts from across the world.

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Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.