Sat.Apr 11, 2020 - Fri.Apr 17, 2020

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5 Tips for Partnering with a PR Agency | Business Wire Blog

Business Wire

In late February we held a webinar with three PR agency leaders: Mark Addison , Chairman & President, Rocket Science ; Barbara Bates , CEO, Hotwire ; and Kate Krane , EVP, Edelman PNW. The genesis of the webinar was a piece of content we wanted to write about a question we are often asked by our clients: “How do you know when to hire a PR firm?” That question inspired us to bring these experts together.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time.

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What is the role of public sector PR during COVID-19?

Stephen Waddington

The CIPR Local Public Sector group has produced a short video of camera clips from its members working in frontline COVID-19 roles. The video explains the role of public sector communicators in informing policy through research and analysis, and engaging with the public via multiple forms of content, media and channels. PR practitioners are communication and media officers; community managers; content creators and writers; creators and makers; marketeers; policy makers; researchers and analysts;

Publicity 130
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10 Zoom Meeting “Hacks” You May Not Know

ImPRessions - Crenshaw Communications

A month ago how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates, host new business meetings, conduct weekly calls with clients, and even arrange media interviews.

Meeting 308
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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From Germany to the United States, A Look at Today’s Media Landscape with Journalist Jan Wagner | Business Wire Blog

Business Wire

Jan Wagner is a freelance financial journalist from Chicago who is based in Frankfurt, Germany.

Financial 394

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COVID-19 Comms: The Power of PR in Times of Crisis

Cision

For week 4 of our series, our panel of industry experts discussed best practices communicators can take right now to not only communicate with customers, but employees, stakeholders and the media.

Crisis 266
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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

The fallout from COVID-19 has ranged from tragic to merely awful, but the pandemic has also highlighted heroes – mostly first responders and other essential workers. It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR.

Hotels 282
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Celebrities Shift Messages as Spotlight Wanes

Ronn Torossian

With the spotlight pointed in a much different direction during the COVID-19 pandemic, celebrities and entertainers are looking for new and different ways to connect with their fans and keep their names in the public conversation. One of the most popular ways has been through trying new things on social media. Whether it’s cooking, cleaning, […].

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Take 5 with John McCartney

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Industry 219
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Translating Ogilvy’s 10 Writing Tips for 2020

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers.

Writing 218
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NBC Greenlights Streaming Service Despite Unfinished Shows

Ronn Torossian

There’s no time better than the present to get into the streaming media game. At least, that may be part of the thinking behind NBC’s decision to launch its new video-streaming service, Peacock, even though many shows will not be ready at that time. The company recently announced plans to launch its streaming service nationally […]. The post NBC Greenlights Streaming Service Despite Unfinished Shows appeared first on.

Video 195
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Top Beauty & Fashion Journalists in the UK – the 2020 List

Prowly

We decided to take a look at popular UK fashion and beauty journalists to see how they’re contributing to the industry. The post Top Beauty & Fashion Journalists in the UK – the 2020 List appeared first on Prowly Magazine.

Fashion 197
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Four Easy Tips to Make Your Virtual Event Stand Out

Cision

How can you make your virtual event stand out, especially when there’s an unprecedented amount of them? Tips from our Field Marketing Manager.

Marketing 219
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Pitching Travel Media Amid the COVID-19 Shutdown

PRSay

Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Natalia Lopez , vice president of marketing firm FINN Partners and moderator of the webinar titled “Meet the Travel Media: Pivoting Media Strategies Amid COVID-19,” said PR p

Travel 208
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7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. And, those who decided to switch it up, adapt to the new circumstances and take some calculated risks. It’s been fascinating to watch.

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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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3 tips for leading during COVID-19—from an agency president who contracted it

Agility PR Solutions

Like so many others, the COVID-19 pandemic has turned my world upside down. As a business owner, communicator and mother, the past few weeks have been among the most challenging of my career. Even when the world isn’t in crisis, my first priority is always my 22-year-old son, Grant. But his health and safety became […]. The post 3 tips for leading during COVID-19—from an agency president who contracted it appeared first on Agility PR Solutions.

Agency 184
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How to Maintain a Team-Focused Culture While Working From Home

PRSay

On the first day back from maternity leave, one of our partners learned that our state’s stay-at-home order was extended a month and that her baby’s daycare would be closed indefinitely. Another colleague found out that her dad was showing symptoms of coronavirus and needed to be admitted to the hospital. (Thankfully, he is recovering — without the virus back at home).

How To 194
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UK Media Moves including Mirror Online, Metro.co.uk, HuffPost and more!

Cision

Katie Mansfield is now Deputy News Editor at Mirror Online, Metro.co.uk appoints Lucy Mapstone as Entertainment Editor and Ramzy Alwakeel is promoted to HuffPost UK's Head of News.

Media 137
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genetics experts claim that Cherokees are from your Middle East

ReimaginePR

genetics experts claim that Cherokees are from your Middle East. You should be certain that each and every word you write introduces an appropriate impact on the reader. Personally, for my firm, I Will simply hire individuals with amazing writing abilities. Your instructor has a rather justification behind lecturing to you personally Apply the principles of teaching to your own post creating practice.

Education 136
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How COVID PR is changing the way we communicate, together

Agility PR Solutions

Every communications professional knows that there are pros and cons to living in the world of instant information. The current, unprecedented situation is making that fact more obvious than ever. The media is simultaneously disseminating doctor-approved tips to stop the spread of COVID-19, while also spreading misinformation regarding false cures. And, while Americans may disagree […].

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Just Breathe: How to Counter the Fight-or-Flight Response

PRSay

Last fall, I was walking my dog Molly down a wooded trail near our home in Maine, where the woods, trails and wildlife are plentiful. As we rounded a corner, a bear appeared. I stopped. Molly cocked her head to the side and sniffed the air. The bear looked up at us, stared for what seemed like an hour, and then continued his journey into the woods. It wasn’t until after the bear walked back into the woods that I felt my racing heart, clenched muscles and panted breathing.

How To 164
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What's Your Story?

PR for Anyone

You can actually be your own public relations manager just by honing in on your story. Everyone has a story to tell. What’s yours? That’s what the media is looking for - what’s your story? It could be a rags to riches. It could be David vs. Goliath. It’s important for you to formulate your “why” and why you do what you do. Journalists have always loved the fact that I saw a need in the marketplace (dressing up ugly medical devices) and actually went forward with manufacturing them.

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How to Compose an Outline in MLA Format

ReimaginePR

Session ideas must certanly be fair for each and every learner. Again, this might necessitate extra work to generate distinctive files that have the particular session plans. The pupil may also consider this further and build a training program letting them have total control over what precisely is learned within the session. Don’t drive them all to write.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How COVID-19 has changed consumers’ entire view of the world—and their own country

Agility PR Solutions

The coronavirus has upended culture in every way, but the psychological impact of the pandemic may be the most impactful. Eye-opening new research from the TRUE Global Intelligence practice at comms giant FleishmanHillard reveals how COVID-19 is profoundly reshaping our perceptions, behaviors, values and societies. “This crisis has clarified what really matters to individuals,” said Natasha […].

Consumer 172
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Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Prior to Kivvit, Zach ran the business side of political media properties at the Observer.

Data 148
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In praise of the CIPR and PRCA leading PR industry in COVID-19 crisis response

Stephen Waddington

Our professional body and trade association have been at the forefront of supporting the PR industry during COVID-19. The CIPR and PRCA have done an exceptional job in leading the industry in its response to the COVID-19 crisis. Thanks to CIPR CEO Alastair McCapra and PRCA Director General Francis Ingham for their leadership. The CIPR and PRCA represent approximately 40,000 practitioners in the UK.

Crisis 148