November, 2010

Is the Resume Dead?

PR Job Coach

I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Fact is companies want to know what you have accomplished not just what jobs you have held. Your past accomplishments are an indicator of how you will perform in the future.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Guest post by Erica Holt. Please stop yawning. Don't worry. This isn't another overview post about how to search engine optimize a news release. You can read all about that here, here, and here. The thing is, despite the ad nauseam

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Twitter and What's Your Thing?

Bad Pitch Blog

We personally loathe anyone that holds up social media, a web site, gadget or latest shiny new flavor of the month and becomes an "everything person." ** EVERYTHING : You know the type: they''re blinded by the shiny new and confuse that for evangelical fire in their eyes.

The Appropriate Ask -- The Top Ten Questions to Ask a New Network Connection

PR Job Coach

The majority of folks landing new jobs today are doing it through networking and their networks. Tools like job boards, classified ads, job fairs and blind mailings are useful but there is nothing like good old fashioned networking whether it’s in person or not.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

If you work in the PR/marketing world(s). are they one now? shouldn't they always have been? whatever, I never can tell). and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA, president & CEO of the Public Relations Society of America (PRSA). The second part is my take… with the exceedingly original sub-head, “My take

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. Here's how to customize your 404 error page in 5 easy steps. which is a wise thing to do for bloggers, grasshoppers or not. First, you… Image: Kate Sumbler via Flickr

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Last week, Joe Hackman hosted Danny Brown, Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun! I hadn't actually spoken (voice-to-voice) with Gini before, so it was great to finally do so

Judging A Blog Post By Its Cover

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. Judging a book by its cover. As I've been trying to pay more attention to writing more often, writing well more often, and sharing more good writing

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Guest post by Seth Duncan. As a researcher in the PR industry, I couldn't be more excited about some of the advances I've seen around automation in media measurement over the past several years. Image: Tinkerbots via Flickr

A Decade of Thanksgivings

Waxing UnLyrical

Love, Remarkable. Today is Thanksgiving Day in the US. It is often characterized – sometimes caricatured – as the only time of year Americans make their annual visit “home.” And, more often than not, eat too much, drink too much

Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. I have a blogroll (I suspect you do too). While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to

WOM: What's Really Behind The Buzz

Waxing UnLyrical

Guest post by Bryce Keane. What's the buzz? Image: betsyjean79 via Flickr, Creative Commons. Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds

Bringing Open Community To Public Relations

Waxing UnLyrical

Color me thrilled. When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Guest post by Herwin Icasiano. I'ma huge fan of Kpop (Korean pop); I've been playing It Hurts – a new track by YG Entertainment's girl group, 2NE1 – on repeat for some time now. Image: twchoi11 via Flickr, Creative Commons

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Guest post by Jackson Wightman. I take part in a few Twitter chats when time permits. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. A few weeks ago, they asked a question about paying for blog posts

Meandering Through Measurement

Waxing UnLyrical

Measurement takes a holiday. What happens when you get a roomful of communicators listening to a bunch of speakers on measurement? It's not what you think. In this joint post, Sean Williams and I sat atop the ivory tower after Day 1 of

The Democracy of Metallica

Waxing UnLyrical

Guest post by Narciso Tovar. Play that funky music. I've said it before, but I'm gonna say it again: I'ma bit of a music freak. Anytime I can take some time away (be it in business or pleasure) to jam out to a good tune or two

Being Thankful For What Is Not

Waxing UnLyrical

If you are in the US, you are on Day 2 of the Thanksgiving holiday (and hopefully you have the day off). You've eaten a lot, maybe planning to hit the sales today (even better, you're doing that online), and perhaps done your bit to

Simply The Best

Waxing UnLyrical

There's a big difference between being “the best” and “one of the best.” Image: sahmeepee via Flickr, Creative Commons. The Best. means that you are indubitably, unequivocally, indisputably the best in who you are, what you do

How to Start a University Blog

Waxing UnLyrical

Guest post by Shanan Sorochynski, and also part of the Blogging for Grasshoppers series. Since our university launched its first official blog, the question I keep hearing is: how did you do it? The answer: I didn't do it by myself

So Much To Do

Waxing UnLyrical

So much to do. So little time. For places to go, for reason or rhyme. So much to do. So much to see. To hear, to taste, to ask, to be. So much to do. So much to know. To live, to love, to hurt, to grow. So much to do. So much to gain

Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

Apparently a “palooza” is an “exaggerated event.” A palomino is “a coat color in horses, consisting of a gold coat and white mane and tail.” In other words, something very unusual. Image: Derrick Coetzee via Flickr, Creative Commons

Take a page from political campaigns -- and set it on fire

Bad Pitch Blog

In the past, I''ve noted how media relations folks can learn a thing or two from political campaigns. Seven years later there''s still truth to this post. The approach to messaging, and changing it via instant feedback, is smart. And it''s even easier to do in 2010 thanks to things like social media.

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Weekly Roundup: Measurement Matters

Waxing UnLyrical

Seeing as how this week was dominated (for me) by measurement – both in terms of conversation and conferences – today's weekly roundup features seven posts that I think are well worth your time. You know, as you get ready to stuff

Weekly Roundup: Across The Pond And More

Waxing UnLyrical

Seeing as how I spent this past week in London, England, I thought it only appropriate to showcase some of the most interesting blog posts from “across the pond” that I've come across recently. Image: anthony kelly via Flickr

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