March, 2013

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Five Tips Following Graduation -- A Guest Post from Nikki Yourison

PR Job Coach

'The PR Job Coach is now featuring guest posts from time to time from notable people who have important things to say. This week we have a post from Nikki Yourison a soon-to-graduate public relations novice. Let us know if you have a point of view that could benefit our readers. I am Nikki Yourison, an aspiring PR professional with a passion for entertainment PR.

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4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. I assumed that Apricot Lane was another boutique with clothes for women older than myself.

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How To Create (smarter) Editorial Calendars

Bad Pitch Blog

'At the recent Solo PR Summit , I connected with Sarah Evans. You probably know her as PRSarahEvans , owner of Sevans Strategy and Tracky''s "Chief Evangelist. " She''s also the author of [RE]FRAME: Little Inspirations For A Larger Purpose. Sarah taught attendees a lot about Tracky during this event. She uses the platform for everything -- including to manage Tracky''s social media editorial calendar.

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Skills Entry-Level PR Hires Should Have

Journalistics

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. First, let me give you a piece of advice – you have the rest of your life to work, take the summer, and explore the world if you have that luxury. That’s something I wish I had done (I started my first job the day after graduation).

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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15 Quotes from Shakespeare for Public Relations Pros

Waxing UnLyrical

When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare. Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E.

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Should You Brand Your Business Email Address?

Waxing UnLyrical

Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other. And as I continue on my own entrepreneurial path, I am starting to see and meet so very many people who are either doing the same, or yearning to do so.

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Gearing Up For Social Slam 2013

Waxing UnLyrical

Like many of my peers, speaking at industry events and conferences is a growing part of my business. That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Here or there? This is not me being mean; you’ll find that most of my colleagues do the same. Because we all have businesses to run, and if we’re constantly bouncing about here and there, not only are we losing time from client work, we’re a

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If You Pick My Brain, I’ll Have a Hole In My Head

Waxing UnLyrical

I know this makes me sound like a curmudgeon, but a fairy dies every time I get yet another request to “pick my brain.” Now, perhaps I should be flattered my brain is so in demand (because, after all, a time will come when it’s not). Perhaps I should feel smug that my opinion is apparently worth so much to so very many people, that they all want a piece of my grey matter.

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Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

If you didn’t know I was a Chobani brand ambassador … well, I am. So let me get that out of the way right at the start. I am occasionally am paid in yogurt. Seriously. What a deal, for both of us! Every business has such relationships. Some foster them better than others. What Chobani does isn’t rocket science. They do something I always say is more important than marketing.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Arrogance Of Being Right

Waxing UnLyrical

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely. The second talks about what the author describes as a choice between “freedom and security.” I have issues with the premises of both articles, but that’s not what really irks me about them.

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Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? How does the way they do business affect the people because of whom they can do business?

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice.

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Successful Social Media Disengagement for Teachers

Waxing UnLyrical

Guest post by Starr Sackstein. After years of allowing my work to intermingle with home, I had had enough. No more nights spent chatting into the wee hours with students about the details of their work, it was time to take my life back. Setting clear boundaries was essential for my students and me… … letting the resentment of the lack of free time disappear.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A Lesson in Reputation Management From Richard III

Waxing UnLyrical

One of the most fascinating stories to come out in the news recently—at least to me—was that of the discovery of Richard III’s remains. Even if you didn’t pay attention to the story, you probably remember hearing about it; that his remains were found under what is now a parking lot. It caused quite a stir , not just among Ricardians, who are apparently represented by a few major societies (the Richard III Society is one), but among the populace at large.

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How Social Media Blurs the Black and White in Education

Waxing UnLyrical

Guest post by Starr Sackstein. Defining appropriate relationships within education used to be simple. Teachers saw students in class and/or during the school day, but once the three o’clock bell rang, communication ceased until the following school day. Image courtesy Starr Sackstein, used with permission. My students might have a coronary if I fail to answer an email at 10pm on a weekend.

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Paywalls Beginning To Lose Credibility

Waxing UnLyrical

I hate paywalls with a passion. I’m disclosing that upfront as I’m really unable to be unbiased about this particular topic. Paywalls can reduce the number of people visiting your website , potentially, even driving them to your competitors. I won’t argue that everyone should scrap paywalls; after all, you’ve always had to pay to pick up the Sunday paper.

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Research Shows Work-Life Integration Key to Defining Success

Waxing UnLyrical

Guest post by Nellie Borrero. For International Women’s Day each year, two things happen. First, Accenture conducts global research on careers to gauge people’s feelings and expectations about work and life. Second, I tend to travel somewhere in the world to meet with our people and celebrate International Women’s Day with them. I love poring over the research as it gives us a glimpse into how people are feeling.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR. We had quite a few new folk attending the chat, which I always love to see. This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by

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Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

xPotomac was a hit. Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. It was xPotomac ; the brainchild of Geoff Livingston , who previously gave the DC area another great conference series, Blog Potomac, and Patrick Ashamalla.

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Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I was watching an episode of ABC’s popular series, “Scandal,” recently, and it set off every alarm that ever existed in my head. ( For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). Everything from computer hacking to false representation – and probably accessory to murder – was covered in this particular program by what appears t

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Burnish Your Brand by Sculpting with Social

PR Job Coach

'Never look a gift horse in the mouth. There has been no time in history where it has been easier or more efficient to sculpt your personal brand to highlight your passion, spotlight your skills and expose, to the world, your accomplishments. The proliferation of platforms has made it possible to deftly create or surface a specific identity that conveys who you are, your particular interests and your ultimate objective in life.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Happy International Women’s Day! Quite frankly, I feel I could just end this post there … wouldn’t that be a first for me?! Now, I feel we should celebrate the women in our lives every day, not just on one particular day a year. But at least the day helps to call attention to notable issues surrounding women – half the world’s population.

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Celebrating Women’s History Month

Waxing UnLyrical

For a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?). However, March is an important month for women all over the world for quite a different reason: it’s Women’s History Month. Women’s History Month aims to celebrate empowered women around the world and recognize their contributions to society.

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