March, 2013

Five Tips Following Graduation -- A Guest Post from Nikki Yourison

PR Job Coach

The PR Job Coach is now featuring guest posts from time to time from notable people who have important things to say. This week we have a post from Nikki Yourison a soon-to-graduate public relations novice. Let us know if you have a point of view that could benefit our readers.

4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group.

How To Create (smarter) Editorial Calendars

Bad Pitch Blog

At the recent Solo PR Summit , I connected with Sarah Evans. You probably know her as PRSarahEvans , owner of Sevans Strategy and Tracky''s "Chief Evangelist. " She''s also the author of [RE]FRAME: Little Inspirations For A Larger Purpose. Sarah taught attendees a lot about Tracky during this event.

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Burnish Your Brand by Sculpting with Social

PR Job Coach

Never look a gift horse in the mouth. There has been no time in history where it has been easier or more efficient to sculpt your personal brand to highlight your passion, spotlight your skills and expose, to the world, your accomplishments.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

15 Quotes from Shakespeare for Public Relations Pros

Waxing UnLyrical

When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare.

More Trending

Should You Brand Your Business Email Address?

Waxing UnLyrical

Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other.

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Celebrating Women’s History Month

Waxing UnLyrical

For a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?). However, March is an important month for women all over the world for quite a different reason: it’s Women’s History Month.

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If You Pick My Brain, I’ll Have a Hole In My Head

Waxing UnLyrical

I know this makes me sound like a curmudgeon, but a fairy dies every time I get yet another request to “pick my brain.” ” Now, perhaps I should be flattered my brain is so in demand (because, after all, a time will come when it’s not).

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

If you didn’t know I was a Chobani brand ambassador … well, I am. So let me get that out of the way right at the start. I am occasionally am paid in yogurt. Seriously. What a deal, for both of us! Every business has such relationships. Some foster them better than others.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Arrogance Of Being Right

Waxing UnLyrical

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely.

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Gearing Up For Social Slam 2013

Waxing UnLyrical

Like many of my peers, speaking at industry events and conferences is a growing part of my business. That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Here or there?

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between.

Successful Social Media Disengagement for Teachers

Waxing UnLyrical

Guest post by Starr Sackstein. After years of allowing my work to intermingle with home, I had had enough. No more nights spent chatting into the wee hours with students about the details of their work, it was time to take my life back.

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Happy International Women’s Day! Quite frankly, I feel I could just end this post there … wouldn’t that be a first for me?! Now, I feel we should celebrate the women in our lives every day, not just on one particular day a year.

A Lesson in Reputation Management From Richard III

Waxing UnLyrical

One of the most fascinating stories to come out in the news recently—at least to me—was that of the discovery of Richard III’s remains. Even if you didn’t pay attention to the story, you probably remember hearing about it; that his remains were found under what is now a parking lot.

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

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How Social Media Blurs the Black and White in Education

Waxing UnLyrical

Guest post by Starr Sackstein. Defining appropriate relationships within education used to be simple. Teachers saw students in class and/or during the school day, but once the three o’clock bell rang, communication ceased until the following school day.

Paywalls Beginning To Lose Credibility

Waxing UnLyrical

I hate paywalls with a passion. I’m disclosing that upfront as I’m really unable to be unbiased about this particular topic. Paywalls can reduce the number of people visiting your website , potentially, even driving them to your competitors.

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Research Shows Work-Life Integration Key to Defining Success

Waxing UnLyrical

Guest post by Nellie Borrero. For International Women’s Day each year, two things happen. First, Accenture conducts global research on careers to gauge people’s feelings and expectations about work and life.

Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR.

Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

xPotomac was a hit. Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate.

Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I was watching an episode of ABC’s popular series, “Scandal,” recently, and it set off every alarm that ever existed in my head. (