February, 2013

Shedding Light on Black PR

Waxing UnLyrical

Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.”

Ad Age Editor, Ken Wheaton, Shows PR How to Pitch

Bad Pitch Blog

Ken Wheaton is Advertising Age ''s managing editor. He''s also an author. Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch.

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Just Write

Waxing UnLyrical

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. As I commented on the post, I recalled how I felt every one of the emotions he described (I’m too scared!, how much time will it take?, who will read it?,

What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Client Covenant

Waxing UnLyrical

How highly do you rate the ability to take direction as part of the client covenant? After all, as communication strategists, often we’re not the ones following but giving direction.


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Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

I’ve discovered that talking to people who have lived through and fought in a war can be a very awkward experience. I simply have no idea how to react to people I work with every day while I’m in Libya as they tell me about the things they’ve seen and done.

Starbucks – It’s Time to Brew Some Tweets

Waxing UnLyrical

Caffeine. There is no way I can start my day without a cup of coffee. (I’m I’m sure most of you reading this post have an addiction to either coffee or tea.). For all the coffee lovers in Delhi, Starbucks comes to India ! I’m glad that at last I’ll get to drink the “Starbucks” coffee.

My First Six Weeks as a Successful Entrepreneur, Part II: Five Balancing Acts

Waxing UnLyrical

If you decide to jump ship and start your own business (as I detailed in Part I of this post ), here are some balancing acts you will have to consider. Niche vs. breadth. I had some entrepreneurs tell me that starting a business is like starting a band: Take EVERY gig. Play EVERY show.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

I always feel a great paradox at the beginning of the year. On one hand, the year is ending. We get the distinct feeling of being out of town. Things lull into a sleepy haze with the onset of the holidays.

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Five Business Lessons Learned From Hiring a Virtual Assistant

Waxing UnLyrical

When I decided to hire a virtual assistant, I had no idea how much I’d learn from the process. Here’s the story: As you know, I’ve relaunched my business (new website coming soon, I’m so excited to share it with you!) and have very specific areas I want to grow it in.

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Taking Your Blog Post Series on the Road

Waxing UnLyrical

Guest post by Nick Kellet . Innovation often comes from combining or subtracting or inverting existing ideas or processes. This process is well articulated in Thinkertoys by Michael Michalko. Image Credit: Nicholas_T via Flickr, CC 2.0.

Sheer Joy

Waxing UnLyrical

My usual MO when I go to bed is to read for a while before the Zs actually kick in. Either I read, or I play a game (or several) on my iPad, or I surf Facebook to see what I missed during the day. On Wednesday night, I saw a video a friend had shared from a Page she had liked.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

On Falling in Love…and Public Relations

Waxing UnLyrical

It’s February, and besides fixating on when I’ll be able to venture out in the morning for work without being swathed in multi-layered warmth, I allow myself a moment to get all romantic, buy my wife roses, and celebrate that wonderfully-contrived concept called “ Valentine’s Day.”.

Three Tips on Hiring a PR Firm

Waxing UnLyrical

Last week Ryan Derousseau was kind enough to publish a Q&A with me on what businesses should take into consideration when hiring a PR firm. He asked some very thoughtful questions, and I did my best to answer as thoughtfully. Image: janetmck via Flickr, C C 2.0.

Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

We had a terrific #measurePR chat last week. Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest. I’ve known Richard for – oh, seven years now, I think – wow, seven!

Context and Community: the 2 Cs That Can Make Social Scoring Work

Waxing UnLyrical

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. 25 in DC) rather eagerly. With some trepidation as well, but definitely anticipation too.

When Chinese New Year Made for Smart Customer Service and PR

Waxing UnLyrical

This year, Chinese New Year celebrations started yesterday. In some parts of the world, today is an official holiday as well. So Gong Xi Fa Cai to you and yours in this Year of the Snake.

Map to Business Strategy: Geoff Livingston on #measurePR

Waxing UnLyrical

Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. And, as usual, he kept the conversation going with some very interesting views on the future of PR (you know I’m helping him and Patrick Ashamalla put on xPotomac , right?),

Last-Minute, Non-Profit Pitch Rakes In Coverage

Bad Pitch Blog

At the #solopr conference , I encouraged attendees to send us good pitches. It''s a standing order for our readers as well. Send us your successful pitch and a link to the ink for our consideration. Rachel Sutherland sent me this one during the conference. And I''m glad it''s for a non-profit.

A Cheat Sheet on President’s Day

Waxing UnLyrical

Many Americans have the day off today (not me, didn’t you know, entrepreneurs never get holidays), because it’s President’s Day. I didn’t know about President’s Day before I moved to the U.S.