May, 2022

PR Tips to Help You Land Media Coverage

Garrett Public Relations

As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH.

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value.

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Mergers and Acquisitions: Effective Communication Goes Beyond Just the Financials | Business Wire Blog

Business Wire

2021 delivered a record year for mergers and acquisitions (M&A) globally, with a total value of $4.7 trillion in deals — 32% above the prior single-year high in 2015. This was propelled by $2.8 trillion worth of deals in the U.S., which exceeded the previous high by 44%.

The Good Place & The Choices You Make

Deirdre Breakenridge

Have you been watching ‘ The Good Place ‘ with Kristen Bell and Ted Danson? If you haven’t seen this Netflix series, then it’s worth a watch. The show is a comedy that gets you thinking about Heaven and Hell.

Ethics 346

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Utilizing SEO and Social Media to Convert

Ronn Torossian

The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. These types of strategies can help companies increase their organic website traffic and search engine visibility, as well as their social media reach.

SEO 195

More Trending

These SEO trends can help your content rank higher in search

PR Daily

Read on for SEO trends from Semrush’s “State of Search 2022” study. The best practices of search engine optimization are always changing, requiring marketers to change their strategy with each new update that Google makes to its algorithms.

SEO 159

How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

3 key areas companies are missing when it comes to social listening

Communications Conversations

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. At least, that’s been my perception (and experience with clients) over the last 13 years as an independent.

New study reveals new consumer attitudes about personalization, data collection practices

Agility PR Solutions

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Increasing Personalization in Content

Ronn Torossian

Many companies have been trying to personalize the content they create for the target audience as much as possible, since that’s common advice they get and is supposed to be one of the best ways to really engage with customers.

Imposter Syndrome – An Adtech PR Love Story (Ending With A Breakup)

ImPRessions - Crenshaw Communications

Let’s be honest – those that say they’ve never known “Imposter Syndrome” are lying. Whether you experience these feelings regularly or not, we’ve all been there. Yet for me, “Imposter Syndrome” has contributed to my professional success in tech PR.

3 timeless tips to score more press

PR Daily

There’s a reason journalists think PR pros spam them. Here’s how to change their minds, build better relationships with the reporters you pitch—and a better collection of clips. Turning heads and earning headlines is no easy task.

Summer Entertaining Must Haves

PR for Anyone

Summer is here. Covid is slowing down so we’re starting to entertain again and doing outside makes everyone feel more comfortable. I’m poolside today on Good Morning Washington with my summer entertaining favorites. I love entertaining by the pool and these are must-haves.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

DataComms conference shows how PR and comms must get better at data

Stuart Bruce

Last week I was one of the speakers at Communicate magazine’s DataComms conference.

Tips for delivering engaging pitches & presentations

Agility PR Solutions

Whether you are currently preparing for an incredibly important and influential presentation and are looking for helpful hints and tips to improve your presenting style, or else you are someone whose professional role requires you to regularly stand up in front of others to pitch your ideas, then you have certainly come to the right […].

The Role of Public Relations in Lifestyle Branding

Ronn Torossian

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings.

How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations.

B2B 169

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What you can learn from Netflix’s brand journalism layoffs

PR Daily

The streaming giant laid off at least 10 people from its Tudum site. Netflix’s week was a series of unfortunate events.

PR Myth #4 – Size Doesn’t Matter

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I work with so many people who only care about the size of the audience.

Community management lessons from the Guild Community Summit

Stuart Bruce

The global pandemic and work from home has seen an explosion in interest in community management and professional communities.

3 ways to capitalize on media coverage

Agility PR Solutions

Companies that have managed to score the coveted media coverage that many other businesses have tried to achieve for a long time aren’t at the end of their journey.

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Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Getting Exposure for Israeli Companies

Ronn Torossian

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies.

5 Qualities Of Top PR People

ImPRessions - Crenshaw Communications

Many seasoned PR veterans will tell you that success comes with experience. But experience isn’t the only factor in professional excellence among PR people. In my experience the best PR specialists tend to have certain qualities in common. Here are five of them. A positive outlook.

Ethics 169

5 considerations to nail your rebrand

PR Daily

Here’s a look at lessons from one communicators recent experience shepherding her organization through the process. Every brand has a story that’s built over time. Brands must create a distinct strategy based on that story to stay competitive in the market and connect with customers.

SEO 152

PR Myth #3 – PR Generates Sales

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Why are our social media marketing priorities so messed up in 2022?

Communications Conversations

When it comes to social media marketing, our priorities seem to be messed up. And, truth be told, they have been for a while. What am I talking about? Where do we focus the bulk of our time and energy in social media marketing? If you’re like most brands, it’s probably spend in content creation and ads. Think about how much work it takes for a company or agency to produce one Instagram post. Sometimes 5-7 hours.

Tips for sparking higher engagement among digitally fatigued audiences

Agility PR Solutions

Despite increasingly powerful and ubiquitous digital marketing tools, many businesses find themselves struggling to gain traction among customers and prospects as the competition for impressions, clicks, and mindshare is increasingly fierce, reveals 2022 survey research from hybrid experience firm PFL.

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What Exactly Is Conversational Marketing?

Ronn Torossian

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present.