October, 2022

4 unsung heroes of PR you should know

PR Daily

Let’s dig past Bernays and Lee. Every profession has its sung and unsung heroes, justly recognized innovators as well as those who don’t get the due they deserve, who work behind the scenes to set precedents and change the way we look at things.

A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending.

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How to be a Good PR Client: A Primer | Business Wire Blog

Business Wire

The relationship between a public relations counselor and their client is an important one. Whether a small freelance, boutique, or top 10 global PR consultancy, everything comes back to the relationship. The success or failure of the overall business arrangement depends on it.

Riding the News vs Writing the News

Laura Hindley

Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success

Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

5 Halloween-themed email examples to get inspired 

Agility PR Solutions

Halloween is around the corner, and most brands need inspiration for their upcoming email campaigns. During this spooky period, there are many tactics that you can follow to upgrade your email marketing efforts and increase your revenue.

More Trending

Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers.

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10 alternatives to paid Facebook Groups (and why you might want to start one)

Awario

Last year, Facebook introduced paid Facebook Groups. You probably haven't heard of them because there're plenty of other alternatives for small businesses. Here, we'll discuss what they are

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4 common syndromes that are killing social media marketing

Communications Conversations

Companies are struggling with social media marketing. Oh, you may not read headlines about this. You may not hear CMOs admitting this. But make no mistake about it, many are having a tough time. Many of the reasons are legit, too. Content shock is a real thing–so, so, so much content to compete with out there. Social teams are stretched thinner than ever before.

Plain Language Usually Wins 

Sword and the Script

Occam’s Razor is a law in problem-solving that means where there are a lot of competing explanations, the simplest explanation is usually the right one.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

How I Manage: ADHD In The Always-On World Of PR

ImPRessions - Crenshaw Communications

You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated.

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Reaching Latinx Audiences: 6 Reasons to Connect with this Influential Community | Business Wire Blog

Business Wire

During National Hispanic Heritage Month (HHM), from?September September 15 - October 15, the United States honors and recognizes the many cultural and societal contributions of Hispanics/Latinx. This year’s Month Observance Theme is: "Unidos: Inclusivity for a Stronger Nation.”

Easy Ways to Track Media Coverage for Your Brand

Tareza Chiasson

Staying on top of story placements is essential for PR pros. Here are a few of our favorite free & easy options for tracking media coverage

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Say less

PR Daily

…and be clear before clever. I started this column in August but had trouble wrapping it up. It seemed adrift. The hook I needed finally fell in my lap last week when French writer Annie Arnaux won the Nobel prize in literature, hailed for the economy of her prose.

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

4 smart tips for startups to leverage PR for success

Agility PR Solutions

Startups have a unique opportunity to use PR to their advantage. With limited resources, startups need to be strategic about how they allocate their time and energy. PR can help startups build credibility, create brand awareness, and generate leads.

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The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers

Sword and the Script

A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche.

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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending.

Amazon dominated the headlines in September’s brand coverage

NewsWhip

As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons.

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

2022 AP Stylebook Updates: What PR Pros Need to Know - Scooter Media

Krystan Krailler

The 2022 AP Stylebook updates include guidance on inclusive storytelling that all PR pros can benefit from. Here's what you need to know

4 new social media features you need to know about

PR Daily

Including new LinkedIn features and a big focus on text-to-video AI. There were several major developments this week in the world of social media.

Two-thirds of Latina influencers feel underrepresented in marketing campaigns

Agility PR Solutions

Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. However, despite their increasing influence and significant online engagement, Hispanic representation lags behind in the influencer marketing space, where 68.6

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

Crenshaw Team ‘Retreats’ To Washington D.C.

ImPRessions - Crenshaw Communications

One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. The downside, of course, is not being together in the same geography as often as we would like. .

Go from Established to Known

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known.

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7 Tips on Getting Earned Media

Aubrey Westgate

You've written a great story. Here's how to get it placed

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What Google’s “Helpful Content Update” means for your B2B content strategy

PR Daily

You’ve got to be people first. Recently, Google announced the rollout of the “ Helpful Content Update ,” which targets content that prioritizes ranking first over user value.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Why all start-ups should use a PR agency

Agility PR Solutions

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert.

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McKinsey declares community to be the big idea in marketing for this decade

Stuart Bruce

You might not be familiar with the term Community Based Marketing. I wasn’t when I first heard it.

How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

In public relations , our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed.

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