October, 2022

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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.

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How to be a Good PR Client: A Primer | Business Wire Blog

Business Wire

The relationship between a public relations counselor and their client is an important one. Whether a small freelance, boutique, or top 10 global PR consultancy, everything comes back to the relationship. The success or failure of the overall business arrangement depends on it.

Blogging 303
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Riding the News vs Writing the News

PRT Submitted Articles

Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success.

Writing 246
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5 Halloween-themed email examples to get inspired 

Agility PR Solutions

Halloween is around the corner, and most brands need inspiration for their upcoming email campaigns. During this spooky period, there are many tactics that you can follow to upgrade your email marketing efforts and increase your revenue. The following chart portrays this increase in expenditure in the United States from 2005 to 2022, which is […].

Examples 153
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Boo! Now will you cover my PR?

Flack's Revenge

Tapping emotions is a time-honored tactic in PR and marketing. This can involve fear-mongering. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to psychology and business. We are wired to respond to emotions vs. logic , blame our reptilian brains.

Sports 218

More Trending

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10 alternatives to paid Facebook Groups (and why you might want to start one)

Awario

Last year, Facebook introduced paid Facebook Groups. You probably haven't heard of them because there're plenty of other alternatives for small businesses. Here, we'll discuss what they are.

Groups 124
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4 common syndromes that are killing social media marketing

Communications Conversations

Companies are struggling with social media marketing. Oh, you may not read headlines about this. You may not hear CMOs admitting this. But make no mistake about it, many are having a tough time. Many of the reasons are legit, too. Content shock is a real thing–so, so, so much content to compete with out there. Social teams are stretched thinner than ever before.

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Plain Language Usually Wins 

Sword and the Script

Occam’s Razor is a law in problem-solving that means where there are a lot of competing explanations, the simplest explanation is usually the right one. I tend to think this notion is applicable to marketing and PR – it’s the idea that simple explanations are usually better than elaborate messages. I was reminded of this recently when Scott Brinker posted this little rant to LinkedIn : “I’ve been studying martech for 20+ years.

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How I Manage: ADHD In The Always-On World Of PR

ImPRessions - Crenshaw Communications

You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated. Through the transition into remote work I have become more aware of how my own ADHD impacts my day-to-day life (thank you, TikTok!).

Agency 329
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Reaching Latinx Audiences: 6 Reasons to Connect with this Influential Community | Business Wire Blog

Business Wire

During National Hispanic Heritage Month (HHM), from?September 15 - October 15, the United States honors and recognizes the many cultural and societal contributions of Hispanics/Latinx. This year’s Month Observance Theme is: "Unidos: Inclusivity for a Stronger Nation.” The theme encourages everyone to ensure that all voices are represented and welcomed.

Community 222
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Easy Ways to Track Media Coverage for Your Brand

PRT Submitted Articles

Staying on top of story placements is essential for PR pros. Here are a few of our favorite free & easy options for tracking media coverage.

Media 246
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Prowly #PRChat with Tonya McKenzie, Founder at Sand&Shores Firm

Prowly

Have you ever wondered what it’s like to host a podcast? How much effort does it really take and how to find the time for it? If so, you’ll find answers to these (and many other) questions in this #PRChat with the PR and podcast pro – Tonya McKenzie. Limiting what she does to just […]. The post Prowly #PRChat with Tonya McKenzie, Founder at Sand&Shores Firm appeared first on Prowly Magazine.

How To 197
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How This PR Pro Is Helping Communicate Accurate Election Information

PRSay

With the Nov. 8 midterm elections fast approaching, officials say they’re busy combating misinformation about electoral processes and voting results, and not that such falsehoods sow distrust of the election process. In Collier County, Fla., in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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4 smart tips for startups to leverage PR for success

Agility PR Solutions

Startups have a unique opportunity to use PR to their advantage. With limited resources, startups need to be strategic about how they allocate their time and energy. PR can help startups build credibility, create brand awareness, and generate leads. In this blog post, we will discuss five tips for startups to leverage PR for success. […]. The post 4 smart tips for startups to leverage PR for success appeared first on Agility PR Solutions.

Energy 162
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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.

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Amazon dominated the headlines in September’s brand coverage

NewsWhip

As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines, accumulating an impressive breadth of coverage that earned massive engagement. In September there were more obvious narratives driving engagement for Amazon, whereas in previous months we saw lots of individual stories receive high interes

Brand 158
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2022 AP Stylebook Updates: What PR Pros Need to Know - Scooter Media

PRT Submitted Articles

The 2022 AP Stylebook updates include guidance on inclusive storytelling that all PR pros can benefit from. Here's what you need to know.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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McKinsey declares community to be the big idea in marketing for this decade

Stuart Bruce

You might not be familiar with the term Community Based Marketing. I wasn’t when I first heard it. Community is important for the future of … © Stuart Bruce - McKinsey declares community to be the big idea in marketing for this decade was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Community 158
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How We Made Our Chapter Event More Inclusive

PRSay

In September, PRSA’s Minnesota Chapter hosted 150 attendees from throughout the Midwest District for three days of networking and learning. Our conference theme was “The Shake Up: Changing Times, Changing Comms.”. Shaking up communications to reflect our changing times also applied when planning the event. Led by co-chairs Candee Wolf, MA, APR, and Laura Hennen, MBA , the planning committee aimed to keep diversity and inclusion central to all conference elements.

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Two-thirds of Latina influencers feel underrepresented in marketing campaigns

Agility PR Solutions

Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. However, despite their increasing influence and significant online engagement, Hispanic representation lags behind in the influencer marketing space, where 68.6 percent of Latinas feel they are not fairly represented, according to newly released […].

Marketing 161
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Crenshaw Team ‘Retreats’ To Washington D.C.

ImPRessions - Crenshaw Communications

One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. The downside, of course, is not being together in the same geography as often as we would like. . That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. for three days for the return of our annual company staff retreat.

Travel 318
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Go from Established to Known

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. But what I also did was create a new playlist on my YouTube Channel called Established to Known™.

YouTube 130
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How to Constructively Approach a Reputational Crisis in PR

PRT Submitted Articles

In this post, Sophia Halkidou shares how to discern when a problem is a reputational crisis, and advises on how to remedy it from a PR perspective.

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Why You Should Incorporate Social Media Into Your PR Plan

Remote PR Jobs

The age of the internet has permanently changed the landscape of public relations. Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry.

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Brand Marketing Fun-damentals That Consumers Crave

PRSay

While Americans are trying to put the pandemic in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge. And on a daily basis, we are bombarded with — let’s just say it — bad news all around, from new health threats to economic instability and grim news from abroad. Yet U.S. brands have been gearing up full throttle on PR and marketing communications campaigns.

Consumer 163
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Why all start-ups should use a PR agency

Agility PR Solutions

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a public relations agency to be able to generate the best possible results and start […].

Agency 155
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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

In public relations , our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. So we may ask, “What’s different about Typical Software Co.?

How To 310
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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Lloyd is the President and Narrative Lead of Curious Public. Hockey isn’t just important to Canada — hockey IS Canada. We Canadians play the game in our driveways in the summer and on frozen ponds in the winter. And while the game divides us into fierce, team-loving tribes, a love of the game also unites Canadians like nothing else. .

Brand 148