October, 2018

Why Lebron James is a PR Superstar

Critical Mention

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands.

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How To Make An Impact At A Business Conference

ImPRessions - Crenshaw Communications

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.

How should PR pros talk about earnings?

PR Daily

Earnings reports are often considered the realm of investor relations —but there’s plenty of room for PR moves, too. When earnings season rolls around each quarter, reporters are tied up for weeks analyzing and writing on results, especially business and financial outlets.

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Tips for becoming a valuable podcast interview guest

PR Warrior

I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was ‘How to use podcast interview marketing to build your brand and your business’ – you can listen to it here. .

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

PR Expanded

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators.

More Trending

The 3 most cringeworthy PR fails of 2018

Axia PR

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

4 Copy Editing Tips Every PR Professional Needs to Know

Shift Communications

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that.

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5 selfish pitching behaviors PR pros should banish

PR Daily

For media relations success, consider putting the reporter first. Often, PR pros scrambling to grab media coverage list reasons why a journalist should publish their stories. Sometimes, PR pros will ask nicely. Others will beg. Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers.

What is PR?

PR Warrior

What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes something like this: “PR is about getting your name in the press.”.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#PR Expanded Guest Post: Lessons for PR Pros – Expanding Doesn’t Equate to Excluding

PR Expanded

A Guest Post By Elissa B. Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. How do companies lose valuable customers? By failing to represent them. Credit: DDS Magazine www.ddsmagazine.com.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation.

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3 Essential Ways to Use Social Media for PR

Prowly

Public relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image. The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine. Magazine Public Relations PR social media

RyanAir faces backlash over handling of racial incident

PR Daily

On social media, every crisis poses a threat to your organization. RyanAir, the discount European airline, is facing calls for a boycott after video surfaced on Facebook of a flight crew failing to intervene in a racially charged incident before a flight from Barcelona, Spain.

Andy Green explains the ‘Dublin Conversation’ and why we need to redefine and rejuvenate PR

PR Warrior

Andy Green from Story Starts Here is the driving force behind the ‘Dublin Conversation’, a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century.

PR Buzzwords That Should Be Banned

ImPRessions - Crenshaw Communications

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Repurposing Content: How to Revive Your Old Content

B2B PR Sense

Repurposing content is like restoring a classic car. It depends on your perspective. What to some people is junkyard worthy, others see as the next hottest car on the block. The same can be true with your B2B content marketing and B2B PR strategy.

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Ronn Torossian With Top Five PR Stories of 2018

Ronn Torossian

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up.

Why communicators shouldn’t abandon long-form content

PR Daily

In the last decade, we’ve seen a surge in tweets, sound bites, video clips and other “snackable” content meant to satiate our ever-shrinking attention spans. For many companies, the communication credo has been, essentially, “Shorter is better.”

126 How to use podcast interview marketing to build your brand and your business, with Tom Schwab

PR Warrior

Tom Schwab is the author of the book Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy.

When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks.

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Should you pitch a journalist via social media? These 3 journalists say no

Muck Rack

Should you pitch a journalist via social media? These 3 journalists say no

Proving ROI: How PR Measurement Can Take You to the Next Level

Agility PR Solutions

As a PR professional, the saying “knowledge is power” likely rings very true, especially for anyone who’s seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged.

Is Amazon’s $15 Wage More Than Good PR?

PR News

On October 2, Amazon pledged to pay all U.S. workers $15 per hour beginning next month. All 250,000 Amazon employees and 100,000 seasonal staff will receive the higher wage, as will workers at Whole Foods. “We

How to breathe fresh life into trite corporate copy

PR Daily

When’s the last time you tucked into “Nineteen Eighty-Four?”. If you’ve read George Orwell’s dystopian classic, you probably remember Newspeak : the state-mandated language in which, for example, nothing is “bad” but rather “ungood” (or “doubleplusungood” in extreme cases).

It’s terrific to see that social media is still SOCIAL!

PR Warrior

I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service.

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4 ways the role of a journalist has evolved (And how that impacts PR)

Muck Rack

4 ways the role of a journalist has evolved (And how that impacts PR

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What can we learn from Kleenex UK’s rebranding of its ‘Mansize’ tissue

Ronn Torossian

Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist. “Kleenex Mansize tissues have been on shelves for the past 60 years.

Get a Job in PR: Visit an Art Gallery, Network & Create Content

Prowly

There is no one path to securing your dream job in PR. Everyone has their own way. I’ve had my first break in the industry two months before I officially worn a graduation gown. Here are some pointers that helped me get a job in PR. The post Get a Job in PR: Visit an Art Gallery, Network & Create Content appeared first on Prowly Magazine. Public Relations public relations

10 common mistakes that will ruin your rebranding

PR Daily

Rebranding can be tricky. Do it well, and you set your brand up for success. Do it poorly, and you become a punchline. Remember the infamous Gap logo that lasted exactly a week?). A rebranding costs time, money and energy. When it doesn’t work, it’s everyone’s loss.