October, 2018

Why Lebron James is a PR Superstar

Critical Mention

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands.

Sports 145

How To Make An Impact At A Business Conference

ImPRessions - Crenshaw Communications

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.

How should PR pros talk about earnings?

PR Daily

Earnings reports are often considered the realm of investor relations —but there’s plenty of room for PR moves, too. When earnings season rolls around each quarter, reporters are tied up for weeks analyzing and writing on results, especially business and financial outlets.

Report 240

#PR Expanded Guest Post: Lessons for PR Pros – Expanding Doesn’t Equate to Excluding

PR Expanded

A Guest Post By Elissa B. Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. How do companies lose valuable customers? By failing to represent them. Credit: DDS Magazine www.ddsmagazine.com.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. What are these tactics and why should you avoid them?

More Trending

The Importance of PR Skills in a Hyper-Globalized World

PRSay

In a world where stakeholders are globalized, dramatic change is happening at unprecedented speed. Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently.

Ethics 249

PR Buzzwords That Should Be Banned

ImPRessions - Crenshaw Communications

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms.

5 selfish pitching behaviors PR pros should banish

PR Daily

For media relations success, consider putting the reporter first. Often, PR pros scrambling to grab media coverage list reasons why a journalist should publish their stories. Sometimes, PR pros will ask nicely. Others will beg. Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers.

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

PR Expanded

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

Here’s Where Communicators are Hoping to Invest More Resources

PR News

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Ronn Torossian With Top Five PR Stories of 2018

Ronn Torossian

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up.

When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks.

Crisis 238

RyanAir faces backlash over handling of racial incident

PR Daily

On social media, every crisis poses a threat to your organization. RyanAir, the discount European airline, is facing calls for a boycott after video surfaced on Facebook of a flight crew failing to intervene in a racially charged incident before a flight from Barcelona, Spain.

Proving ROI: How PR Measurement Can Take You to the Next Level

Agility PR Solutions

As a PR professional, the saying “knowledge is power” likely rings very true, especially for anyone who’s seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged.

Tips for becoming a valuable podcast interview guest

PR Warrior

I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was ‘How to use podcast interview marketing to build your brand and your business’ – you can listen to it here. .

Repurposing Content: How to Revive Your Old Content

B2B PR Sense

Repurposing content is like restoring a classic car. It depends on your perspective. What to some people is junkyard worthy, others see as the next hottest car on the block. The same can be true with your B2B content marketing and B2B PR strategy.

eBook 197

What can we learn from Kleenex UK’s rebranding of its ‘Mansize’ tissue

Ronn Torossian

Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist. “Kleenex Mansize tissues have been on shelves for the past 60 years.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service.

Brand 215

Why communicators shouldn’t abandon long-form content

PR Daily

In the last decade, we’ve seen a surge in tweets, sound bites, video clips and other “snackable” content meant to satiate our ever-shrinking attention spans. For many companies, the communication credo has been, essentially, “Shorter is better.”

3 Essential Ways to Use Social Media for PR

Prowly

Public relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image. The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine. Magazine Public Relations PR social media

Is Amazon’s $15 Wage More Than Good PR?

PR News

On October 2, Amazon pledged to pay all U.S. workers $15 per hour beginning next month. All 250,000 Amazon employees and 100,000 seasonal staff will receive the higher wage, as will workers at Whole Foods. “We

Looking to 2019: Planning for PR Pros

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients.

Crisis 183

Take 5 with Ann Handley: The state of content marketing, PR and more

TrendKite

We're kicking off our TrendKite Take Five series with the one and only Ann Handley, talking the intersection of content marketing, PR and more

5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.

Brand 205

How to breathe fresh life into trite corporate copy

PR Daily

When’s the last time you tucked into “Nineteen Eighty-Four?”. If you’ve read George Orwell’s dystopian classic, you probably remember Newspeak : the state-mandated language in which, for example, nothing is “bad” but rather “ungood” (or “doubleplusungood” in extreme cases).

Should you pitch a journalist via social media? These 3 journalists say no

Muck Rack

Should you pitch a journalist via social media? These 3 journalists say no

4 Copy Editing Tips Every PR Professional Needs to Know

Shift Communications

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that.

Tools 167

A Simple Trick to Personalizing Your Pitches on a Tight Deadline

PRSay

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts with generic outreach.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation.

Tools 237

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse.

B2B 189

How to measure your ‘share of voice’

PR Daily

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Today, more complex data informs PR professionals of their success.