June, 2021

PR Campaign Planning: Why Analytics is Key to Success


An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

PR tactics to stop doing

Ronn Torossian

The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do.

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts.

Five Tips to Successfully Communicate SPAC News | Business Wire Blog

Business Wire

2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. However, SPAC issuances often come with communications challenges.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Osaka Episode puts Media, Sports and Celebrity on Trial

Flack's Revenge

By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event.

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More Trending

MSL and Onclusive Announce Global PR Attribution™ Partnership


I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

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Using Pinterest to Increase Website Traffic

Ronn Torossian

Pinterest has alluring images of what people like and hence would love to buy. Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% in just three quarters. Users are predominantly female.

PR Advice For Building Better Media Relationships

ImPRessions - Crenshaw Communications

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands.

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9 Enhancements to Improve Your Business Wire Press Release Reader Experience | Business Wire Blog

Business Wire

One of my favorite parts of my job is collaborating with internal teams on our continual goal to enhance the effectiveness of our clients’ press releases.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 tips for writing an effective press release in 2021

Agility PR Solutions

All PR professionals should understand how to write effective press releases. Because press releases: Garner media coverage. Are a cost-effective promotion tool. Help launch new products, break news, and manage crises. Boost brand awareness and reputation.

3 brand and communication mistakes PR professionals make

PR Daily

PR veterans identify the gaffes that are most likely to harm your reputation as evidenced by the big stories of the last five years. Four years ago, several United Airlines crew members had a paying passenger violently removed from an overbooked flight.

How to Optimize Messaging & Soundbytes To Drive Success


Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

How To 195

Event Awareness and Outreach

Ronn Torossian

After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

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Keeping it Real: Using PR to Combat Misinformation and Disinformation | Business Wire Blog

Business Wire

News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths. public relations

6 marketing strategies to boost your brand on YouTube

Agility PR Solutions

YouTube is an incredibly powerful network. Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on.

Pitch Ideas

PR for Anyone

PITCH IDEAS. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Data-Driven PR Campaign Planning: Part 2


Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success.

Creative PR Messaging Essentials

Ronn Torossian

Through public relations companies can build and maintain a positive public reputation and image. At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage.

5 Traits Of A Top B2B PR Specialist

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications account coordinator, Jordan Farbowitz . There are many skills that are valuable at a B2B (business-to-business) PR agency.

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What to Know When Following Up on a Pitch


To follow up, or not to follow up? That is the question. US Blog

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How to humanize and personalize financial brands in a post-pandemic world

Agility PR Solutions

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals.

Seniors and Coronavirus

PR for Anyone

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Do you have industry insight on what is happening? Are you an expert in an industry that relates to what is happening?

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Data-Driven PR Campaign Planning: Part 1


An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

What are the 3 types of Digital Media?

Ronn Torossian

A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for different audiences helps disseminate information about a brand and its services.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Work Across Multiple Time Zones

ImPRessions - Crenshaw Communications

In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. A new location can bring a new time zone with it.

How To 156

Equine Outreach Successfully Completes the 2021 NAO and ReputationUs Nonprofit Reputation Program

Reputation Us

Each year the Nonprofit Association of Oregon (NAO) and ReputationUs , an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program.

Agility in motion: How COVID affected comms pros and the industry, and how we adapted

Agility PR Solutions

No matter your industry, there’s nothing like having a global pandemic rattle all of your chains at once and force you to face situations and make decisions with no precedent on which to guide you.