Ronn Torossian

MARCH 21, 2023

The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands must grow their digital presence to remain competitive. SaaS companies must build and expand their digital presence. Digital Marketing Strategy For a successful SaaS business, building a robust digital marketing strategy […] The post OP-ED How can SAAS Brands Grow Their Online Presence?

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Brand Branding Strategy Company 195

Agility PR Solutions

MARCH 21, 2023

Events are a great way to connect with your target audience, increase brand visibility, and bring more sales. However, organizing a successful event requires good planning and execution. You also need to promote your event to ensure maximum participation. Today, media coverage is as just important as ever. It gives you the greater exposure you […] The post 6 steps for writing an event press release that generates traction appeared first on Agility PR Solutions.

Writing 110

Writing Brand Branding Media 110

Axia PR

MARCH 21, 2023

When it comes to optimizing your website and getting higher rankings, combining SEO and PR tactics is a great approach. Let’s take a look at five ways you can combine both disciplines to achieve the best possible results.

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SEO Web Publicity 112

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023. For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations.

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How To Employee Leadership Nonprofit 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 21, 2023

How much is an influencer really worth? Brands and businesses are having a hard time figuring that out, according to new research from software and services marketplace Capterra, which finds that many marketers struggle to determine how to pay for these partnerships because of widely varying influencer rates depending on the individual, their engagement, their […] The post Marketers struggling to determine value of influencers—and 4 in 10 think they’re overpaying appeared first on Agility

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Marketing Software Brand Branding 86

Agility PR Solutions

MARCH 21, 2023

Data privacy is a significant concern for businesses of all sizes. Companies must ensure that customer data is stored, accessed, and used securely to protect their customers’ personal information and comply with industry regulations. Customer experience professionals manage and protect customer data while providing an exceptional customer experience.

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Privacy Data Industry Company 78

NewsWhip

MARCH 21, 2023

First things first — Instagram is not dead. The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. The data, however, proves otherwise. Over 2 billion people use Instagram at least once a month, and it’s the one app that all your favorite celebrities, brands, and influencers are likely already using.

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Instagram Brand Branding Automotive 78

Axia PR

MARCH 21, 2023

In this episode, Leah Power joins host Jason Mudd to discuss best practices for using procurement with a PR, marketing, or communications agency. Together, they discuss the difficulties with in-house agencies, why brands hire outside agencies, and when to use procurement when using an outside agency. Tune in to learn more!

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Agency Communications Brand Branding 77

Solo PR Pro

MARCH 21, 2023

Ready or not, AI is here. In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane encourage PR pros to lean into AI tools like ChatGPT instead of fearing them. Focus on how AI can help ease your workload It appears that the underlying fear of AI is that it’s going to take our jobs. Karen and Michelle say that’s just not true.

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Technology Tools Storytelling Writing 80

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ethical Voices

MARCH 21, 2023

Are you sad because your bracket is busted and there are no more College BB games until Thursday? Well do not despair, for Philosopher Madness 2023 is kicking off Round 3 early. And wow is this round bringing us some heavyweight battles! Socrates v. Machiavelli Aurelius v Nietzsche Aristotle v. Laotze Hobbes v. Locke Who will move on? Vote now!

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Ethics 75

OnePitch

MARCH 21, 2023

Lucia Moses is a senior correspondent at Insider. She writes and reports on media for the publication and held a previous role as deputy editor overseeing media and advertising coverage.

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Advertising Advertising Writing Report 72

HMA Public Relations

MARCH 21, 2023

With many news outlets struggling to stay afloat, organizations have been busy coming up with innovative ways to distribute news and appeal to the younger generations. Find out more on their efforts in this blog post from Scott Hanson.

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Blogging 64

Communications Conversations

MARCH 21, 2023

With the recent momentum around TikTok being banned in the U.S. (I still don’t think it’ll happen, but you never know!), I got curious: How many Minnesota-based companies are really ON TikTok? In other words: How many companies would this potential ban really affect if TikTok went dark in the U.S.? For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok.

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Company Wikipedia Video Insurance 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Newsfile

MARCH 21, 2023

By Melissa Strle SEDAR+ is coming. With this, companies’ top goals are ensuring that they are easily able to transition to the new system and are ready to file when the new platform goes live on July 25, 2023. However, many companies have not completed the early onboarding process to be able to file on Day 1 of when the new system goes live. As a result, important company filings could be delayed this July and onward.

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How To System Print Groups 52