Tue.Mar 21, 2023

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OP-ED How can SAAS Brands Grow Their Online Presence?

Ronn Torossian

The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands must grow their digital presence to remain competitive. SaaS companies must build and expand their digital presence. Digital Marketing Strategy For a successful SaaS business, building a robust digital marketing strategy […] The post OP-ED How can SAAS Brands Grow Their Online Presence?

Brand 195
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How to Engage and Empower Your ZEOs


In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023. For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations.

How To 131

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6 steps for writing an event press release that generates traction

Agility PR Solutions

Events are a great way to connect with your target audience, increase brand visibility, and bring more sales. However, organizing a successful event requires good planning and execution. You also need to promote your event to ensure maximum participation. Today, media coverage is as just important as ever. It gives you the greater exposure you […] The post 6 steps for writing an event press release that generates traction appeared first on Agility PR Solutions.

Writing 113
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Combining SEO and PR: 5 ways to optimize your website

Axia PR

When it comes to optimizing your website and getting higher rankings, combining SEO and PR tactics is a great approach. Let’s take a look at five ways you can combine both disciplines to achieve the best possible results.

SEO 112
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Marketers struggling to determine value of influencers—and 4 in 10 think they’re overpaying

Agility PR Solutions

How much is an influencer really worth? Brands and businesses are having a hard time figuring that out, according to new research from software and services marketplace Capterra, which finds that many marketers struggle to determine how to pay for these partnerships because of widely varying influencer rates depending on the individual, their engagement, their […] The post Marketers struggling to determine value of influencers—and 4 in 10 think they’re overpaying appeared first on Agility

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Embrace — Don’t Fear — That AI is Here

Solo PR Pro

Ready or not, AI is here. In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane encourage PR pros to lean into AI tools like ChatGPT instead of fearing them. Focus on how AI can help ease your workload It appears that the underlying fear of AI is that it’s going to take our jobs. Karen and Michelle say that’s just not true.

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8 ways to protect your customers’ data privacy in your CX practices

Agility PR Solutions

Data privacy is a significant concern for businesses of all sizes. Companies must ensure that customer data is stored, accessed, and used securely to protect their customers’ personal information and comply with industry regulations. Customer experience professionals manage and protect customer data while providing an exceptional customer experience.

Privacy 78
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The most successful brands on Instagram in 2023


First things first — Instagram is not dead. The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. The data, however, proves otherwise. Over 2 billion people use Instagram at least once a month, and it’s the one app that all your favorite celebrities, brands, and influencers are likely already using.

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Procurement in PR with Leah Power | On Top of PR videocast

Axia PR

In this episode, Leah Power joins host Jason Mudd to discuss best practices for using procurement with a PR, marketing, or communications agency. Together, they discuss the difficulties with in-house agencies, why brands hire outside agencies, and when to use procurement when using an outside agency. Tune in to learn more!

Agency 77
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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2023 Philosopher Madness: Vote Now!

Ethical Voices

Are you sad because your bracket is busted and there are no more College BB games until Thursday? Well do not despair, for Philosopher Madness 2023 is kicking off Round 3 early. And wow is this round bringing us some heavyweight battles! Socrates v. Machiavelli Aurelius v Nietzsche Aristotle v. Laotze Hobbes v. Locke Who will move on? Vote now!

Ethics 78
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Coffee with a Journalist: Lucia Moses, Insider


Lucia Moses is a senior correspondent at Insider. She writes and reports on media for the publication and held a previous role as deputy editor overseeing media and advertising coverage.

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How Are News Organizations Innovating?

HMA Public Relations

With many news outlets struggling to stay afloat, organizations have been busy coming up with innovative ways to distribute news and appeal to the younger generations. Find out more on their efforts in this blog post from Scott Hanson.

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Which Minnesota-based companies are active on TikTok (and which aren’t)?

Communications Conversations

With the recent momentum around TikTok being banned in the U.S. (I still don’t think it’ll happen, but you never know!), I got curious: How many Minnesota-based companies are really ON TikTok? In other words: How many companies would this potential ban really affect if TikTok went dark in the U.S.? For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.