Tue.Nov 22, 2022

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PR Golden Turkey Awards, 2022

Flack's Revenge

It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving of this award than the following characters. Sam “It’s the PR Talking” Bankman Fried. NY Times reporter David Wallace-Wells wrote : How do you make a multibillion-dollar company disappear in a week?

Banking 177
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Tips and tactics for driving SaaS PR campaigns in 2023

Agility PR Solutions

Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales. SaaS firms operate in a B2B space, selling cloud solutions, product management software, and many other business solutions.

Software 165

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Why good writing is the best foundation of a successful social media career

Communications Conversations

David Olgilvy was right. The better you write, the higher you will go. That’s almost an exact quote from a famous memo he sent to employees years ago (see below). He also made another statement I wholeheartedly agree with: “People who think well, write well.” And we know the best people at the top of agencies and companies are good *thinkers.” That starts with writing.

Writing 88
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How vampire words suck the life out of your business writing

Agility PR Solutions

Imagine your boss issues the following email at the end of the day: “I’m bringing in bagels tomorrow morning.” Yay, bagels! You make a mental note to skip breakfast tomorrow to make room for schmear. Then your boss emails: “I’m going to prioritize bringing in bagels tomorrow morning.” OK, a little less definite, but still […]. The post How vampire words suck the life out of your business writing appeared first on Agility PR Solutions.

Writing 106
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” They started with 1,100 or so user accounts and whittled it down to the top 100 measurement pros.

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Navigating unpredictable events with real-time comms data — with Ford’s Michael Young


In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. From a global pandemic to the war in Ukraine, rising inflation, political instability, and an ongoing supply chain crisis, one -of-a-kind black swan events have dramatically increased the pressure o

Data 78
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Inbound vs. Outbound Marketing

HMA Public Relations

In today's world, marketing is dominated by two strategies known as inbound and outbound marketing. Learn more and discover the benefits and drawbacks of both strategies in this post from Justin Liggin.

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Fueling real-time comms with real-time data: a conversation with VW’s Cameron Batten


Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. In an interview with PR Week, Cameron Batten, SVP and CCO for Volkswagen Group of America, and NewsWhip CEO Paul Quigley, talk about how using real-time data can protect your brand, help manage crises, and mobilize comms teams to act quickly and respond in real-time.

Data 78
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3 reasons to utilize industry publications for earned media coverage

Axia PR

Your company should look closer at this hidden gem opportunity. Earning media coverage in outlets your target audience consumes is one goal you might be familiar with in your public relations efforts. One area of media coverage companies often overlook is their own industry publication and association outlets. Many companies don’t think these are worth their time because their clients aren’t consuming articles from those outlets.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Your People Are Connected. Here’s How to Leverage It

Stern + Associates

You may have heard the saying, “two heads are better than one.” But what if you could have two – or more – heads working as one? According to Nicholas A. Christakis, M.D., Ph.D. , it is possible to leverage social connections at work that sow positive ideas, encourage good deeds and influence groups to unleash innovation, cooperation and productivity.

How To 62
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The Manifest Recognizes Victorious PR as One of the Most-Reviewed PR Companies in the World

Victorious PR

Victorious PR is an award-winning full-service PR agency that helps Impactful leaders and businesses be seen and heard to have a more significant influence on the world. We aid companies to enhance their digital presence and be seen as the #1 authority in their niche. We work across fields to build brands that attract, offer a unique position, and effect real change in the world.

Company 52
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How to Get More out of Facebook Meta and Instagram Advertising – Growing Social Now


Truth: organic social media reach is declining on all major platforms. Is it time to try running ads on Facebook and Instagram? Matt Shields, co-founder of ChimeHouse Media, tells you how to make the most of your social ad spend on Growing Social Now with Barbara Rozgonyi. How to Get the Most Business out of […]. The post How to Get More out of Facebook Meta and Instagram Advertising – Growing Social Now appeared first on wiredPRworks.

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How To Evaluate a Client That Is New to PR

Solo PR Pro

Picture this: You’ve set up a meeting with a prospective client, only to learn… they have never worked with a PR professional before. What do you do? Is this the right client for you? Clients that are brand new to the world of public relations can present opportunities for wonderful new partnerships, as well as potential pitfalls you may want to avoid.

How To 52
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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A connect-the-dots moment brought me to the PR world

The Hoffman Agency

By Miho Sakai, Intern. I first encountered PR when I was in elementary school. A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. My first impression of the industry was that it was “very cool” without knowing exactly what PR work was.

Fashion 36
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A Stern Strategy Guide to Mastodon 

Stern + Associates

As the future of Twitter continues to be up in the air, many people have been looking for alternative social networking opportunities. One option we’ve noticed is Mastodon, so we took a closer look, so you do not have to. What is Mastodon? According to their website , Mastodon was initially a non-profit open-source project started by Eugen Rochko who created the platform after being dissatisfied with Twitter.

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How HubSpot Fixes Professional Services Firms’ Top 3 Struggles

PR 20/20

T he professional services industry, like many others, serves customers with high expectations. For example, innovation is high on their lists: 69% of customers expect new ways to get existing services in the wake of the pandemic, such as doing so remotely. They also want your website, video content, meeting booking tools, and every interaction with your brand to be simple and intuitive.

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Coffee with a Journalist: Erica Sloan, Well+Good


This week on Coffee with a Journalist we’re talking to Erica Sloan. Erica is the lifestyle editor for Well+Good. She writes and edits articles about sleep, sex, astrology, travel, careers, financial wellness, and other elements of daily life that intersect with one’s well-being. Click below to follow Erica Sloan on Instagram and LinkedIn. During the episode, Erica provides her top 3 recommendations for the perfect pitch, why funny subject lines don’t grab her attention, her thoughts on embargoes

Travel 73
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Talk to the TVs, please!

Maxim Behar

I have claimed for a long time that Bulgaria is the only country where people actively talk to their TVs. I have no idea why, maybe it's because comments from home were dominant and mandatory under the communism, even before social media. Where else, if not in the living room, where no one will hear you, and you have an image in front of you. Some politician appeared, who annoys you and you start: "You will tell me!