Tue.May 23, 2023

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Discovering Your Next Chapter: A Guide to Reinvention with Lesley Jane Seymour

PR for Anyone

Get ready to dive into the world of reinvention and next chapters. You can have an incredibly successful career and then… start all over and do it again! Lesley Jane Seymour is a seasoned magazine editor going from senior editor at Vogue to editor-in-chief of Marie Claire, More, YM, and Redbook. If you’ve ever read a woman’s magazine, Lesley was probably involved in it.

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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward.

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Discovering Your Next Chapter: A Guide to Reinvention with Lesley Jane Seymour

PR for Anyone

Get ready to dive into the world of reinvention and next chapters. You can have an incredibly successful career and then… start all over and do it again! Lesley Jane Seymour is a seasoned magazine editor going from senior editor at Vogue to editor-in-chief of Marie Claire, More, YM, and Redbook. If you’ve ever read a woman’s magazine, Lesley was probably involved in it.

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Deconstructing: Artificial Intelligence Regulation

Institute for Public Relations

Download Full Article (PDF): Deconstructing: Artificial Intelligence Regulation This research brief is provided by the IPR Digital Media Research Center Introduction Artificial Intelligence (AI) has been a disruptive force within the communication industry. Regulations of this new technology have yet to keep pace with the technological development of generative AI.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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That Solo Life Podcast Celebrates 200th Episode

Solo PR Pro

This week we published our 200th episode of That Solo Life podcast ! As we celebrate this milestone, we thought it would be fun to take a look back at our Top 10 podcast episodes of all time. 10. A Conversation with OnePitch Co-Founder Jered Martin Jered Martin, the co-founder and chief operations officer of OnePitch joined us on the show to talk about how his “Match.com for PR pros” can help our earned media activities.

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“We Evolve” – Women in Communication

Culpwrit

By Siona Chibber Five established women leaders of the communication field recently shared their candid views on careers and tips for successful leadership with DePaul University communication students from PR and advertising courses of Nina Abnee and Ron Culp as well as several DePaul PRSSA leaders. Now in its sixth year, this year’s panel… Continue reading “We Evolve” – Women in Communication The post “We Evolve” – Women in Communication appeared first on Culpwrit.

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Tips and insights for overcoming language barriers in marketing and PR

Agility PR Solutions

Language is an essential factor that shapes the world of business and communication, and it is crucial to the success of any marketing and public relations campaign. However, language barriers can pose significant obstacles to achieving these goals, leading to missed opportunities and a lack of understanding by individuals and cultures. In this article, we […] The post Tips and insights for overcoming language barriers in marketing and PR appeared first on Agility PR Solutions.

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Coffee with a Journalist: Kate Irwin, Decrypt

OnePitch

Kate Irwin is a gaming lead reporter for Decrypt where she writes about the latest news and features in technology and big tech, cryptocurrency news, entertainment, and culture. Kate also creates video content for the Decrypt website and social media pages.

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4 ways you can use content marketing to build brand loyalty

Agility PR Solutions

Content has become the holy grail, with over 82 percent of marketing managers actively investing in content marketing strategies. No matter the niche or size of your business, your target audience is much more likely to trust in your brand if you churn out meaningful qualitative content. Here’s a graph of some of the content […] The post 4 ways you can use content marketing to build brand loyalty appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Does Social Media Differ from Earned Media?

HMA Public Relations

Earned media and social media are significant elements of today’s media landscape with each serving a different role. Rayna Burgett examines the similarities and distinctions between the two in this blog post.

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Brands in Motion: Engaging employees is key to overcoming ‘green fatigue’—companies must make sustainability commitments real to ignite change

Agility PR Solutions

It’s not only consumers who don’t truly trust brands’ and business’s sustainability claims and commitments; there’s also much skepticism among employees about their own company’s eco-pledges and overall impact, new research from WE Communications reveals. The comms giant’s latest Brands in Motion global research report provides new insights into this issue and offers tactical approaches […] The post Brands in Motion: Engaging employees is key to overcoming ‘green fatigue’—companies m

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The best media pitch is a story that's already done

Axia PR

Positive media attention can make or break a company. It can increase brand recognition, attract new customers, and generate revenue. But earning that media coverage can be difficult. So, what’s the key to success? Knowing when to pitch the right story to the appropriate contacts at the appropriate outlet at the right time. Let’s dive into what a "done for you" story pitch is and how it can help your company garner positive media attention.

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How to Avoid Brainstorming Your Team Into a Corner

Stern + Associates

When organizations are looking for new, innovative ideas, the conventional wisdom is to convene a brainstorming team. But, according to Columbia Business School Professor Sheena Iyengar , the path to true paradigm-shifting innovation is to think bigger than a brainstorming session by narrowing down the choices. Blind since a young age, Iyengar is a child of parents from a strict cultural background in which individual decision-making was limited.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Can Phillip Schofield’s reputation recover?

Mark My Words

The Times The PR expert Mark Borkowski adds: “Many felt let down by his failure to be more authentic about who he really was, in his private life. So yes, there were questions about who the real Schofield [is]. That’s a task for clever PR, which never was applied.” … Can he reinvent himself? Borkowski thinks it is possible, though he should have done it sooner.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

This summer appears to mark the return of travel as we used to know it. After several tough years, mostly due to the pandemic, more of the traditional hotspots around the US and the world are expected to make significant returns in popularity. Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer.

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6 key traits of a RevOps professional [guest post]

Sword and the Script

In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer success and finance Revenue operations (RevOps) is one of the hottest new career fields in B2B technology. The reason is simple: Businesses have access to data and tech but struggle to make sense of it.

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Did Qatar Get Its $300 Million Worth in World Cup PR?

Katie Paine's Measurement Blog

2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., number of placements or impressions) but also: Measures of quality (as in key messages or likelihood to purchase), and, Measures of efficiency , (as in, “Was the effort a good investment of resources?”).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission