PR for Anyone

MAY 23, 2023

Get ready to dive into the world of reinvention and next chapters. You can have an incredibly successful career and then… start all over and do it again! Lesley Jane Seymour is a seasoned magazine editor going from senior editor at Vogue to editor-in-chief of Marie Claire, More, YM, and Redbook. If you’ve ever read a woman’s magazine, Lesley was probably involved in it.

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PRSay

MAY 23, 2023

Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward.

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Nonprofit Social Media Media Relations Communications 148

Sword and the Script

MAY 23, 2023

In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer success and finance Revenue operations (RevOps) is one of the hottest new career fields in B2B technology. The reason is simple: Businesses have access to data and tech but struggle to make sense of it.

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Data B2B System Report 85

Solo PR Pro

MAY 23, 2023

This week we published our 200th episode of That Solo Life podcast ! As we celebrate this milestone, we thought it would be fun to take a look back at our Top 10 podcast episodes of all time. 10. A Conversation with OnePitch Co-Founder Jered Martin Jered Martin, the co-founder and chief operations officer of OnePitch joined us on the show to talk about how his “Match.com for PR pros” can help our earned media activities.

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Institute for Public Relations

MAY 23, 2023

Download Full Article (PDF): Deconstructing: Artificial Intelligence Regulation This research brief is provided by the IPR Digital Media Research Center Introduction Artificial Intelligence (AI) has been a disruptive force within the communication industry. Regulations of this new technology have yet to keep pace with the technological development of generative AI.

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Communications Technology Industry Media 98

Culpwrit

MAY 23, 2023

By Siona Chibber Five established women leaders of the communication field recently shared their candid views on careers and tips for successful leadership with DePaul University communication students from PR and advertising courses of Nina Abnee and Ron Culp as well as several DePaul PRSSA leaders. Now in its sixth year, this year’s panel… Continue reading “We Evolve” – Women in Communication The post “We Evolve” – Women in Communication appeared first on Culpwrit.

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Agility PR Solutions

MAY 23, 2023

Language is an essential factor that shapes the world of business and communication, and it is crucial to the success of any marketing and public relations campaign. However, language barriers can pose significant obstacles to achieving these goals, leading to missed opportunities and a lack of understanding by individuals and cultures. In this article, we […] The post Tips and insights for overcoming language barriers in marketing and PR appeared first on Agility PR Solutions.

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HMA Public Relations

MAY 23, 2023

Earned media and social media are significant elements of today’s media landscape with each serving a different role. Rayna Burgett examines the similarities and distinctions between the two in this blog post.

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Agility PR Solutions

MAY 23, 2023

Content has become the holy grail, with over 82 percent of marketing managers actively investing in content marketing strategies. No matter the niche or size of your business, your target audience is much more likely to trust in your brand if you churn out meaningful qualitative content. Here’s a graph of some of the content […] The post 4 ways you can use content marketing to build brand loyalty appeared first on Agility PR Solutions.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Axia PR

MAY 23, 2023

Positive media attention can make or break a company. It can increase brand recognition, attract new customers, and generate revenue. But earning that media coverage can be difficult. So, what’s the key to success? Knowing when to pitch the right story to the appropriate contacts at the appropriate outlet at the right time. Let’s dive into what a "done for you" story pitch is and how it can help your company garner positive media attention.

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Agility PR Solutions

MAY 23, 2023

It’s not only consumers who don’t truly trust brands’ and business’s sustainability claims and commitments; there’s also much skepticism among employees about their own company’s eco-pledges and overall impact, new research from WE Communications reveals. The comms giant’s latest Brands in Motion global research report provides new insights into this issue and offers tactical approaches […] The post Brands in Motion: Engaging employees is key to overcoming ‘green fatigue’—companies m

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Stern + Associates

MAY 23, 2023

When organizations are looking for new, innovative ideas, the conventional wisdom is to convene a brainstorming team. But, according to Columbia Business School Professor Sheena Iyengar , the path to true paradigm-shifting innovation is to think bigger than a brainstorming session by narrowing down the choices. Blind since a young age, Iyengar is a child of parents from a strict cultural background in which individual decision-making was limited.

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OnePitch

MAY 23, 2023

Kate Irwin is a gaming lead reporter for Decrypt where she writes about the latest news and features in technology and big tech, cryptocurrency news, entertainment, and culture. Kate also creates video content for the Decrypt website and social media pages.

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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