Tue.Nov 29, 2022

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23 Experts Share Top Marketing and PR Advice for 2023

Garrett Public Relations

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? I asked 22 influencers to share their thoughts on this question: What ONE piece of marketing or PR advice would you offer to brands as we head into … 23 Experts Share Top Marketing and PR Advice for 2023 Read More ». The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

Marketing 217
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8 proven business models for metaverse companies

Agility PR Solutions

Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting. One of the biggest trends in business today is the metaverse, and it is gaining popularity and support for many reasons. One of the reasons behind the metaverse’s seemingly linear trajectory toward growth is the opportunities […].

Company 150

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It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

Sword and the Script

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year. I drew the “distribution” category. Judging was quite a bit of work, but I relished it.

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We’re All Stressed. Here’s How to Make It Work For You

Stern + Associates

Stress – best defined as when the demands of a situation exceed the resources you have to cope – is a fact of life that can’t be avoided. But, according to Columbia University Professor Modupe Akinola ( Muh-DOO-peh Ack-in-OH-la ), when stress happens, it can be harnessed to produce positive outcomes. “One thing that’s critical is having the right mindset about stress,” explains Akinola, a groundbreaking researcher on how organizational environments trigger stress that can negatively impact perfo

How To 114
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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Improving your public speaking skills with Allison Shapira | On Top of PR

Axia PR

In this episode, Allison Shapira, author of “Speak with Impact” and CEO of Global Public Speaking, joins host Jason Mudd to discuss the performance of public speaking, the skills you need for public speaking today, how to craft talking points, and how to take your skills to the next level. Tune in to learn more!

Publicity 112

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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends.

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Data integrity disconnect: Why the perspectives of data teams and business stakeholders differ greatly

Agility PR Solutions

We already know comms pros are skeptical of the data they work with, and the data managers who provide it, and now new research from data integrity firm Precisely, in collaboration with Business Application Research Centre (BARC), finds a more systemic issue. The newly released Future of Data Architecture study reveals major discrepancies in how data architecture and […].

Data 78
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Enjoy the pride of proactive storytelling


The aviation industry has a major impact on the world we live in. It brings people, cultures and businesses together. It generates economic growth and facilitates trade and tourism. Alongside all the good, aviation has been going through some challenging times as well. Growing global warming concerns and workforce shortages have put aviation companies in the center of the attention of society - and not in a good way.

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Simple Marketing Tactics on a Budget

HMA Public Relations

Simple and affordable marketing tactics can help grow your business and push you ahead of your competitors. Find out how to boost your business on a budget with these tactics from Rayna Burgett. Read more!

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Coffee with a Journalist: Bailey Schulz, USA Today


Our guest today on Coffee with a Journalist is Bailey Schulz. Bailey is a consumer news and money reporter for USA Today. She covers stories about travel, tech, and money specifically for consumers. Click to the right to follow Bailey Schulz on Twitter and LinkedIn. During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more.

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Balenciaga Spanish brand faces fury

Mark My Words

The Sun PR consultant and author Mark Borkowski said the fashion industry was always trying to “push the envelope” but called the teddy campaign and “utter catastrophe.” He said: “Time does tend to heal but Balenciaga needs to deal with this quickly. “Nobody seems to have gone at senior level and the fact they are throwing people under a bus is extraordinary.

Brand 60
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I tried Mastodon for a week–here’s what I learned

Communications Conversations

What are you using instead of Twitter now? That’s the question du jour right now, isn’t it? Seems like almost everyone that’s been using Twitter for any length of time is hedging bets against the possibility that Mr. Musk may run the platform straight into the ground (for the record, I believe Twitter, in some form, will always exist, but that’s a different post).

Twitter 60
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What next for I’m a Celeb jungle stars?

Mark My Words

The Daily Mail Jill Scott will make millions from her I’m a Celebrity victory with Owen Warner also likely to be the other big winner financially, PR experts told MailOnline today. The Lioness hero, who is the first LGBT person to win the show, is expected to become mega rich from her jungle triumph because she is now loved by millions who see her as genuine, relatable and kind.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Retentions: the latest developments

Practical Law Construction

On 10 November, NEC and the Construction Leadership Council (CLC) published guidance on how to reduce the use of retentions in NEC contracts. It recognises what they refer to as the range of views across the sector about the practice of retentions and the government’s 2018 consultation. As the Guidance notes, NEC provides an optional clause, Option X16, to deal with retentions.

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business.

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Spotlight on a Solo PR Pro: Meet J.W. Arnold, APR, Fellow PRSA

Solo PR Pro

J.W. Arnold knows what makes for a good story. It’s an innate skill, but also comes from his background as a public affairs reporter for a regional chain of newspapers in western Missouri. Today, as principal of PR firm PRDC , J.W. can not only recognize a captivating story, but also knows how to get the attention of editors and producers. It’s part of what’s attracted so many high-profile organizations to his firm, including the White House Visitor Center and the National Academy of Education.

Meeting 52