Garrett Public Relations

NOVEMBER 29, 2022

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? I asked 22 influencers to share their thoughts on this question: What ONE piece of marketing or PR advice would you offer to brands as we head into … 23 Experts Share Top Marketing and PR Advice for 2023 Read More ». The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

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Agility PR Solutions

NOVEMBER 29, 2022

Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting. One of the biggest trends in business today is the metaverse, and it is gaining popularity and support for many reasons. One of the reasons behind the metaverse’s seemingly linear trajectory toward growth is the opportunities […].

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Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year. I drew the “distribution” category. Judging was quite a bit of work, but I relished it.

Content Marketing 125

Content Marketing B2B Marketing eBook 125

Stern + Associates

NOVEMBER 29, 2022

Stress – best defined as when the demands of a situation exceed the resources you have to cope – is a fact of life that can’t be avoided. But, according to Columbia University Professor Modupe Akinola ( Muh-DOO-peh Ack-in-OH-la ), when stress happens, it can be harnessed to produce positive outcomes. “One thing that’s critical is having the right mindset about stress,” explains Akinola, a groundbreaking researcher on how organizational environments trigger stress that can negatively impact perfo

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Corporate

Axia PR

NOVEMBER 29, 2022

In this episode, Allison Shapira, author of “Speak with Impact” and CEO of Global Public Speaking, joins host Jason Mudd to discuss the performance of public speaking, the skills you need for public speaking today, how to craft talking points, and how to take your skills to the next level. Tune in to learn more!

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Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends.

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Consumer Trends Marketing SMB 78

Agility PR Solutions

NOVEMBER 29, 2022

We already know comms pros are skeptical of the data they work with, and the data managers who provide it, and now new research from data integrity firm Precisely, in collaboration with Business Application Research Centre (BARC), finds a more systemic issue. The newly released Future of Data Architecture study reveals major discrepancies in how data architecture and […].

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Data Study System Publicity 78

Presspage

NOVEMBER 29, 2022

The aviation industry has a major impact on the world we live in. It brings people, cultures and businesses together. It generates economic growth and facilitates trade and tourism. Alongside all the good, aviation has been going through some challenging times as well. Growing global warming concerns and workforce shortages have put aviation companies in the center of the attention of society - and not in a good way.

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Storytelling Crisis Tourism Communications 78

HMA Public Relations

NOVEMBER 29, 2022

Simple and affordable marketing tactics can help grow your business and push you ahead of your competitors. Find out how to boost your business on a budget with these tactics from Rayna Burgett. Read more!

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Marketing How To 86

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

OnePitch

NOVEMBER 29, 2022

Our guest today on Coffee with a Journalist is Bailey Schulz. Bailey is a consumer news and money reporter for USA Today. She covers stories about travel, tech, and money specifically for consumers. Click to the right to follow Bailey Schulz on Twitter and LinkedIn. During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more.

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Mark My Words

NOVEMBER 29, 2022

The Sun PR consultant and author Mark Borkowski said the fashion industry was always trying to “push the envelope” but called the teddy campaign and “utter catastrophe.” He said: “Time does tend to heal but Balenciaga needs to deal with this quickly. “Nobody seems to have gone at senior level and the fact they are throwing people under a bus is extraordinary.

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Communications Conversations

NOVEMBER 29, 2022

What are you using instead of Twitter now? That’s the question du jour right now, isn’t it? Seems like almost everyone that’s been using Twitter for any length of time is hedging bets against the possibility that Mr. Musk may run the platform straight into the ground (for the record, I believe Twitter, in some form, will always exist, but that’s a different post).

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Mark My Words

NOVEMBER 29, 2022

The Daily Mail Jill Scott will make millions from her I’m a Celebrity victory with Owen Warner also likely to be the other big winner financially, PR experts told MailOnline today. The Lioness hero, who is the first LGBT person to win the show, is expected to become mega rich from her jungle triumph because she is now loved by millions who see her as genuine, relatable and kind.

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Television Publicity Brand Branding 60

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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

Guidelines

Practical Law Construction

NOVEMBER 29, 2022

On 10 November, NEC and the Construction Leadership Council (CLC) published guidance on how to reduce the use of retentions in NEC contracts. It recognises what they refer to as the range of views across the sector about the practice of retentions and the government’s 2018 consultation. As the Guidance notes, NEC provides an optional clause, Option X16, to deal with retentions.

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PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business.

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Solo PR Pro

NOVEMBER 29, 2022

J.W. Arnold knows what makes for a good story. It’s an innate skill, but also comes from his background as a public affairs reporter for a regional chain of newspapers in western Missouri. Today, as principal of PR firm PRDC , J.W. can not only recognize a captivating story, but also knows how to get the attention of editors and producers. It’s part of what’s attracted so many high-profile organizations to his firm, including the White House Visitor Center and the National Academy of Education.

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