Tue.Nov 29, 2022

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23 Experts Share Top Marketing and PR Advice for 2023

Garrett Public Relations

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning?

Marketing 169
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It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

Sword and the Script

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

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8 proven business models for metaverse companies

Agility PR Solutions

Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting. One of the biggest trends in business today is the metaverse, and it is gaining popularity and support for many reasons.

Company 129
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5 tips for writing faster

PR Daily

No time to write, you say? Here are five ways to put the pedal to the metal. Writing is a solitary endeavor. You sit at your desk, staring at a blank computer screen, hoping the words will come, and they will be the right ones. OK, let’s stop right there. That’s Mistake No.

Writing 134
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Improving your public speaking skills with Allison Shapira | On Top of PR

Axia PR

In this episode, Allison Shapira, author of “Speak with Impact” and CEO of Global Public Speaking, joins host Jason Mudd to discuss the performance of public speaking, the skills you need for public speaking today, how to craft talking points, and how to take your skills to the next level.

More Trending

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Measure your results to get the attention of corporate leadership

PR Daily

Analytics are key in sharing your story. It can be challenging to understand what measurement tools you need to help guide and show results for your overall communications plan.

Corporate 124
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Simple Marketing Tactics on a Budget

HMA Public Relations

Simple and affordable marketing tactics can help grow your business and push you ahead of your competitors. Find out how to boost your business on a budget with these tactics from Rayna Burgett. Read more! Odds and Ends collaborations contest digital marketing gveaways Marketing tactics

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Data integrity disconnect: Why the perspectives of data teams and business stakeholders differ greatly

Agility PR Solutions

We already know comms pros are skeptical of the data they work with, and the data managers who provide it, and now new research from data integrity firm Precisely, in collaboration with Business Application Research Centre (BARC), finds a more systemic issue.

Data 78
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WHO renames monkeypox, Tampax apologizes for tweet and more

PR Daily

Plus: Whatever is happening with Twitter today. Monkeypox is now known as mpox. The World Health Organization, a branch of the U.N.,

Web 109
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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We’re All Stressed. Here’s How to Make It Work For You

Stern + Associates

Stress – best defined as when the demands of a situation exceed the resources you have to cope – is a fact of life that can’t be avoided. But, according to Columbia University Professor Modupe Akinola ( Muh-DOO-peh Ack-in-OH-la ), when stress happens, it can be harnessed to produce positive outcomes.

Ethics 99
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Coffee with a Journalist: Bailey Schulz, USA Today

The TypeBar

Our guest today on Coffee with a Journalist is Bailey Schulz. Bailey is a consumer news and money reporter for USA Today. She covers stories about travel, tech, and money specifically for consumers. Click to the right to follow Bailey Schulz on Twitter and LinkedIn.

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Balenciaga Spanish brand faces fury

Mark My Words

The Sun PR consultant and author Mark Borkowski said the fashion industry was always trying to “push the envelope” but called the teddy campaign and “utter catastrophe.” He said: “Time does tend to heal but Balenciaga needs to deal with this quickly. Nobody seems to have gone at senior level and the fact they are throwing people under a bus is extraordinary. The longer this goes on the more damaging it is likely to become.”

Fashion 60
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I tried Mastodon for a week–here’s what I learned

Communications Conversations

What are you using instead of Twitter now? That’s the question du jour right now, isn’t it? Seems like almost everyone that’s been using Twitter for any length of time is hedging bets against the possibility that Mr. Musk may run the platform straight into the ground (for the record, I believe Twitter, in some form, will always exist, but that’s a different post). That’s meant a lot of people are trying out a lot of different, new social media platforms.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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What next for I’m a Celeb jungle stars?

Mark My Words

The Daily Mail Jill Scott will make millions from her I’m a Celebrity victory with Owen Warner also likely to be the other big winner financially, PR experts told MailOnline today. The Lioness hero, who is the first LGBT person to win the show, is expected to become mega rich from her jungle triumph because she is now loved by millions who see her as genuine, relatable and kind.

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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year.

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Enjoy the pride of proactive storytelling

Presspage

The aviation industry has a major impact on the world we live in. It brings people, cultures and businesses together. It generates economic growth and facilitates trade and tourism. Alongside all the good, aviation has been going through some challenging times as well.

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Retentions: the latest developments

Practical Law Construction

On 10 November, NEC and the Construction Leadership Council (CLC) published guidance on how to reduce the use of retentions in NEC contracts. It recognises what they refer to as the range of views across the sector about the practice of retentions and the government’s 2018 consultation.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive.

eBook 52
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Spotlight on a Solo PR Pro: Meet J.W. Arnold, APR, Fellow PRSA

Solo PR Pro

Arnold knows what makes for a good story. It’s an innate skill, but also comes from his background as a public affairs reporter for a regional chain of newspapers in western Missouri. Today, as principal of PR firm PRDC , J.W.

Meeting 52