Tue.Nov 29, 2022

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23 Experts Share Top Marketing and PR Advice for 2023

Garrett Public Relations

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? I asked 22 influencers to share their thoughts on this question: What ONE piece of marketing or PR advice would you offer to brands as we head into … 23 Experts Share Top Marketing and PR Advice for 2023 Read More ». The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

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8 proven business models for metaverse companies

Agility PR Solutions

Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting. One of the biggest trends in business today is the metaverse, and it is gaining popularity and support for many reasons. One of the reasons behind the metaverse’s seemingly linear trajectory toward growth is the opportunities […].

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Improving your public speaking skills with Allison Shapira | On Top of PR

Axia PR

In this episode, Allison Shapira, author of “Speak with Impact” and CEO of Global Public Speaking, joins host Jason Mudd to discuss the performance of public speaking, the skills you need for public speaking today, how to craft talking points, and how to take your skills to the next level. Tune in to learn more!

Publicity 112
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Strategies for generating media coverage with PR campaigns

Agility PR Solutions

Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns. Between developing relationships with the right journalists, distributing content wisely, and sharing content on social media platforms, there are a few different strategies […].

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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We’re All Stressed. Here’s How to Make It Work For You

Stern + Associates

Stress – best defined as when the demands of a situation exceed the resources you have to cope – is a fact of life that can’t be avoided. But, according to Columbia University Professor Modupe Akinola ( Muh-DOO-peh Ack-in-OH-la ), when stress happens, it can be harnessed to produce positive outcomes. “One thing that’s critical is having the right mindset about stress,” explains Akinola, a groundbreaking researcher on how organizational environments trigger stress that can negatively impact perfo

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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends.

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Enjoy the pride of proactive storytelling

Presspage

The aviation industry has a major impact on the world we live in. It brings people, cultures and businesses together. It generates economic growth and facilitates trade and tourism. Alongside all the good, aviation has been going through some challenging times as well. Growing global warming concerns and workforce shortages have put aviation companies in the center of the attention of society - and not in a good way.

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Simple Marketing Tactics on a Budget

HMA Public Relations

Simple and affordable marketing tactics can help grow your business and push you ahead of your competitors. Find out how to boost your business on a budget with these tactics from Rayna Burgett. Read more!

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Coffee with a Journalist: Bailey Schulz, USA Today

OnePitch

Our guest today on Coffee with a Journalist is Bailey Schulz. Bailey is a consumer news and money reporter for USA Today. She covers stories about travel, tech, and money specifically for consumers. Click to the right to follow Bailey Schulz on Twitter and LinkedIn. During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Balenciaga Spanish brand faces fury

Mark My Words

The Sun PR consultant and author Mark Borkowski said the fashion industry was always trying to “push the envelope” but called the teddy campaign and “utter catastrophe.” He said: “Time does tend to heal but Balenciaga needs to deal with this quickly. “Nobody seems to have gone at senior level and the fact they are throwing people under a bus is extraordinary.

Fashion 60
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I tried Mastodon for a week–here’s what I learned

Communications Conversations

What are you using instead of Twitter now? That’s the question du jour right now, isn’t it? Seems like almost everyone that’s been using Twitter for any length of time is hedging bets against the possibility that Mr. Musk may run the platform straight into the ground (for the record, I believe Twitter, in some form, will always exist, but that’s a different post).

Sports 60
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What next for I’m a Celeb jungle stars?

Mark My Words

The Daily Mail Jill Scott will make millions from her I’m a Celebrity victory with Owen Warner also likely to be the other big winner financially, PR experts told MailOnline today. The Lioness hero, who is the first LGBT person to win the show, is expected to become mega rich from her jungle triumph because she is now loved by millions who see her as genuine, relatable and kind.

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Retentions: the latest developments

Practical Law Construction

On 10 November, NEC and the Construction Leadership Council (CLC) published guidance on how to reduce the use of retentions in NEC contracts. It recognises what they refer to as the range of views across the sector about the practice of retentions and the government’s 2018 consultation. As the Guidance notes, NEC provides an optional clause, Option X16, to deal with retentions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

Sword and the Script

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year. I drew the “distribution” category. Judging was quite a bit of work, but I relished it.

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business.

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Spotlight on a Solo PR Pro: Meet J.W. Arnold, APR, Fellow PRSA

Solo PR Pro

J.W. Arnold knows what makes for a good story. It’s an innate skill, but also comes from his background as a public affairs reporter for a regional chain of newspapers in western Missouri. Today, as principal of PR firm PRDC , J.W. can not only recognize a captivating story, but also knows how to get the attention of editors and producers. It’s part of what’s attracted so many high-profile organizations to his firm, including the White House Visitor Center and the National Academy of Education.

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