Tue.Jun 04, 2019

Millennial Research Shapes the FEEL First Model

PR Expanded

In October 2018, I set out on a research journey to learn more about Millennial communication. I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media.

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Why social media should be treated as a conversation

PR Daily

How do you know if your social media messages offer sufficient value to your audience? Here’s why you should always try to start a conversation with your online followers. Social media is an integral part of any digital marketer’s toolbox.

How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings.

Test your knowledge of famous literary phrases

PR Daily

Writers often rely on common language constructions to excite and enthrall readers. However, do they always know where these phrases come from? Many PR pros have a love-hate relationship with language.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PESO for PR: What the PESO model is and how PR fits

Muck Rack

PESO for PR: What the PESO model is and how PR fits

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More Trending

Tips on pitching the media, part two

HMA Public Relations

After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media. The post Tips on pitching the media, part two appeared first on HMA Public Relations.

5 ways social media has revolutionized PR

PR Daily

Online platforms have upended the media landscape and changed how PR pros perform their jobs. Have the changes made things easier or more difficult? With over 3.4 billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions.

B2B marketers keeping pace with B2C in customer data deployment

Agility PR Solutions

New research from the Customer Data Platform Institute finds that business marketers are catching up with consumer marketers in Customer Data Platform deployments.

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The 2019 Corporate Social Responsibility Awards deadline has been extended

PR Daily

Share the work that was instrumental in making the world a better place. Don’t miss the late submission deadline on June 12. The post The 2019 Corporate Social Responsibility Awards deadline has been extended appeared first on PR Daily. PR Daily Awards

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Social media promotions—how to maximize results for strong ROI

Agility PR Solutions

Back in our college days, many of us went through the rush process of joining a sorority or a fraternity. Most of these panhellenic organizations on campuses across the country involve the payment of dues each semester.

IHOP reminds consumers of its burgers by calling them ‘pancakes’

PR Daily

The restaurant chain introduced new and limited-time menu items, one featuring a flapjack in between meat patties. Its marketing messages are even wackier. International House of Pancakes served up its latest marketing campaign with a side of sass.

TikTok: The Next Big Thing in Video Marketing?

Critical Mention

Video marketing has become the frontrunner of online content. YouTube is the second largest search behind Google, and Statista found that 95% of viewers are more likely to remember a CTA after watching a video, compared to 10% when reading it in text format.

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5 easy ways to pump up your wellness marketing

PR Daily

Engage your audience with a fresh perspective of what your organization has to offer in terms of nutrition, fitness and overall well-being. Wellness marketing” for hospitals tends to bring us the same kinds of images and copy.

The Integral Role of Ethics in Investor Relations

PRSay

A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics.

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PR biometrics—how purpose messages evoke greater attention, arousal & emotion

Agility PR Solutions

American consumers will go the extra mile to support responsible brands, but a compelling new study from Porter Novelli and recently acquired partner Cone reveals how they truly feel—and physically react—when exposed to Purpose-driven messaging. According to the first-of-its-kind2019 Purpose Biometrics Study, we are more likely to have a positive image of (89 percent), trust […].

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Experience still matters in digital marketing (no matter what the ‘pundits’ say)

Communications Conversations

Last week, a post by long-time blogger and consultant, Mark Schaefer , ruffled a few feathers–and for good reason. Generally, the post was about how MORE experience could actually HURT you in the marketing profession.

How to Combine Social Strategy and Brand Journalism to Help You Earn Your Own Media

Presspage

If the old saying, “any press is good press,” is true, getting a business’s name in the news, no matter how it’s done, is key to its success.

The Introverted Solo PR Pro: Not an Oxymoron

Solo PR Pro

You’re starting your new public relations business. You have the required talent and initiative. There’s just one thing: you’re also an introvert. This hasn’t stopped you from excelling in your field, or even developing new business. Building a business that’s all yours, where you are the face of the brand? This brings a whole new meaning to “get comfortable with being uncomfortable.”.

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy! Guest Post by Danielle Heiny. The sky’s the limit when it comes to creativity in the travel and tourism industry!

It’s Time to Get into the Content Driver’s Seat: How the Media Landscape is Changing

The Hoffman Agency

By Alex Diaz, Hoffman San Jose. Can every company be a media company? Every Media Company, a content and editorial communications consultancy, hosted a panel of former journalists who have now shifted into editorial communications positions in San Francisco to answer this very question.