Deirdre Breakenridge

JUNE 4, 2019

In October 2018, I set out on a research journey to learn more about Millennial communication. I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I also started to uncover the types of interactions Millennials expected from their “Leaders.” For the purposes of my one-on-one interviews, “Leaders” were defined as their own company leaders, business executives from familiar brands, or from the brands and the ca

Ethics 218

Ethics Social Media Energy Interviews 218

Agility PR Solutions

JUNE 4, 2019

American consumers will go the extra mile to support responsible brands, but a compelling new study from Porter Novelli and recently acquired partner Cone reveals how they truly feel—and physically react—when exposed to Purpose-driven messaging. According to the first-of-its-kind2019 Purpose Biometrics Study, we are more likely to have a positive image of (89 percent), trust […].

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Study Consumer Brand Branding 87

Communications Conversations

JUNE 4, 2019

Last week, a post by long-time blogger and consultant, Mark Schaefer , ruffled a few feathers–and for good reason. Generally, the post was about how MORE experience could actually HURT you in the marketing profession. It started with a quote from Olga Adrienko, head of global marketing for SEMRush: “In our field of marketing, experience is a burden.

Marketing 68

Marketing Leadership Groups LinkedIn 68

Inbound PR

JUNE 4, 2019

Since the Inbound PR book came out, there have been a number of agencies adopting the practice and creating new Inbound PR services to deliver better value to clients.

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Agency 71

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

JUNE 4, 2019

PESO for PR: What the PESO model is and how PR fits

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Solo PR Pro

JUNE 4, 2019

You’re starting your new public relations business. You have the required talent and initiative. There’s just one thing: you’re also an introvert. This hasn’t stopped you from excelling in your field, or even developing new business. Building a business that’s all yours, where you are the face of the brand? This brings a whole new meaning to “get comfortable with being uncomfortable.”.

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Exercises Meeting Groups Community 61

Agility PR Solutions

JUNE 4, 2019

Back in our college days, many of us went through the rush process of joining a sorority or a fraternity. Most of these panhellenic organizations on campuses across the country involve the payment of dues each semester. Because of this concept, some who do not favor the process mock those who do, saying that they […]. The post Social media promotions—how to maximize results for strong ROI appeared first on Agility PR Solutions.

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Social Media How To Media Analysis 60

HMA Public Relations

JUNE 4, 2019

After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media. The post Tips on pitching the media, part two appeared first on HMA Public Relations.

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Pitching Media How To Publicity 59

Waxing UnLyrical

JUNE 4, 2019

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy! Guest Post by Danielle Heiny. The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing.

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Tourism Travel Mobile Nonprofit 45

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Communications

The Hoffman Agency

JUNE 4, 2019

By Alex Diaz, Hoffman San Jose. Can every company be a media company? Every Media Company, a content and editorial communications consultancy, hosted a panel of former journalists who have now shifted into editorial communications positions in San Francisco to answer this very question. The media landscape has changed significantly from what it was during the dot-com days, which has caused a chain reaction for businesses and public relations agencies alike.

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Media Content Marketing Company Agency 34

Presspage

JUNE 4, 2019

If the old saying, “any press is good press,” is true, getting a business’s name in the news, no matter how it’s done, is key to its success. Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Scandal and controversy increase click-throughs, boost ratings and sell papers, so a feel-good story may not get the attention it deserves.

Journalism 68

Journalism Strategy Brand Branding 68

Critical Mention

JUNE 4, 2019

Video marketing has become the frontrunner of online content. YouTube is the second largest search behind Google, and Statista found that 95% of viewers are more likely to remember a CTA after watching a video, compared to 10% when reading it in text format. Despite these facts, video marketing is frequently an afterthought, but we believe its value should be at the forefront of your content marketing plan.

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Video Marketing YouTube Infographics 60

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs.

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Software Reddit Marketing Survey 100

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PRSay

JUNE 4, 2019

A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics. More to the point, it occurred to me that the confusion could simply be due to some communicators who rarely get involved in IR matters assuming that investor relations presents a higher number of ethical challenges than other communications disciplines.

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Ethics Financial Guidelines Corporate 103