Tue.Feb 06, 2024

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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day.

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Unleash Your Narrative Potential: 3 Ways to Find Great Stories to Tell


Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster. Save $100 with coupon code PRSA24. There has never been a better time to tell stories.

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HR and PR: 7 ways to make them work together for your business

Agility PR Solutions

A year ago, the top news stories about Google were filled with overjoyed employees discussing the perks of remote work, hefty compensation, free unlimited food at a buffet, and even free laundry services. However, after Google’s parent company, Alphabet, announced laying off 12,000 roles, Google employees shared different stories: perks cut, people leaving, and young […] The post HR and PR: 7 ways to make them work together for your business appeared first on Agility PR Solutions.

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Unleashing Your Potential: The Entrepreneurial Journey with Colleen Biggs

PR for Anyone

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She has been widely recognized as a business leader helping women move from surviving to thriving in the workplace and is the Founder/CEO of the Leap Community – where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Empowering teams with smart solutions: The new age of workplace efficiency

Agility PR Solutions

The contemporary workplace is characterized by its rapid adaptation and response to technological advances. As teams become increasingly diverse and dispersed, the demand for tools and strategies to streamline communication and collaboration has never been higher. This article explores the transformative role of smart solutions in enhancing workplace efficiency.

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Top video trends for businesses in 2024: How they use video, where they are seeing success, and how video will evolve in the year ahead

Agility PR Solutions

As communicators are aware, video is the best way to get your audience’s attention. Even more to the point is that video is the marketing “language” that younger people speak—they are much more likely to watch one about your brand, products, or virtually any message you’re trying to relay than read about it, and older […] The post Top video trends for businesses in 2024: How they use video, where they are seeing success, and how video will evolve in the year ahead appeared first on Agility

Video 101
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A short, simple and specific case for more content, not less

Sword and the Script

Revving up the content engine takes some work. You are going to strike out. You are going to walk. But you’ll also wind up with a few home runs. That’s what people will remember. There’s a good case to be made that B2B marketing organizations should produce less content and place greater emphasis on distribution. Typically, this is couched under a mantra of “less is more.

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Everything you need to know about AI and communications

Steve Barrett on PR

PRWeek has put together a package of content that profiles all the latest wisdom, creativity, influencers and technology to help PR pros inform their future practice.

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Wadds report snapshot: A decision-making framework for taking a stand on public issues


Our latest report is being released in partnership with Wadds, inc., and comprises a set of interviews done by founder and managing partner Stephen Waddington. Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal, Stephen has uncovered some fresh insights, especially regarding companies taking a stand on societal issues.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Dynamic Intersection of Sports, Fashion & Technology: Shaping the Future of Athletic Style

Burrelles Fresh Ideas

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. This dynamic intersection not only defines how we perceive sportswear but also charts the course for future developments in both industries. As we move forward into an era of unprecedented possibilities, it has become increasingly evident that the fusion of sports and fashion is not merely a trend but a transformative force shaping the very essence of at

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Coffee with a Journalist: Melissa Daniels, Modern Retail


Melissa Daniels is a senior reporter who covers the retail industry, with a particular emphasis on e-commerce, ESG, FinTech, and home design.

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Why no one can tune out Taylor Swift

Mark My Words

Tortois Like her or not, she transcends pop. The PR guru Mark Borkowski says there hasn’t been a star like her since John Lennon or Princess Diana; someone who occupies “a position of obsession”, now “hugely amplified by the splinternet, which means almost everybody is seeing something about her almost every day”. To wit: there are eleven months left in her “Eras” tour, already the highest-grossing musical bonanza of all time having banked her $1 billion last year.

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Data-Driven Strategies for Public Relations Professionals

Solo PR Pro

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. Understanding Audience Behavior PR professionals can use advanced analytics tools to gain deep insights into their target audience's preferences and behaviors.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Marketing & PR: What’s The Difference?

Konnect Agency

Marketing & PR: What’s The Difference? Have you ever tried to explain the difference between marketing and PR only to be met with blank expressions? Even within our own industry experts, it can be difficult to pinpoint what benefits and roles PR and marketing play in the overall business communications landscape. While these two disciplines are often used interchangeably, they serve distinct purposes in the strategic toolkit of any organization.

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What We’re Seeing: 2024 Influencer Trends You Can’t Ignore

Konnect Agency

Trust has always been the cornerstone of successful marketing, and in the dynamic world of influencer partnerships, the reliance on trust is growing at an outstanding rate. Brands tapping into the credibility invested in celebrities or influencers is nothing new, but the landscape is rapidly growing and evolving. According to Insider Intelligence and Influencer Marketing Hub in 2024, marketers are projected to spend over $7.14 billion on influencers, with expectations of this figure skyrocketing

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