Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience.

Interviews 310

Interviews Media Banking Media Training 310

Cision

AUGUST 3, 2021

Tara Evans promoted to Head of Consumer at The Sun; Jon Yeomans to join The Sunday Times as Deputy Business Editor; role updates for Emma Franklin and Meike Beck at Hearst UK.

Media 178

Media Consumer Blogging 178

Flack's Revenge

AUGUST 3, 2021

We are proud to introduce PR: Done and Doner , a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. It is not just about mastering the changing world of earned media, although that is key part (and not getting any easier, most agree). We take a more expansive view, and understand that modern PR goes well beyond scoring press hits.

Interviews 177

Interviews SEO B2B Reputation 177

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

Agility PR Solutions

AUGUST 3, 2021

Social media is one of the most important tools for marketers. Some might even argue that it’s the most important of all. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for any marketing campaign, and there’s no better way […]. The post 5 social media tactics to improve brand loyalty appeared first on Agility PR Solutions.

Social Media 176

Social Media Brand Branding Media 176

Culpwrit

AUGUST 3, 2021

By David Grossman At the start of 2020, my “to do” list included further exploration of the concept of leading through change with a goal of creating a new book. I wanted to share what I’ve learned in more than three decades working with leaders across industries. I thought my experiences would provide good examples […]. The post Heart First: How Self-Care Enables Effective Leadership appeared first on culpwrit.

Leadership 119

Leadership Examples Industry 119

Agility PR Solutions

AUGUST 3, 2021

Social signals are the collective shares, likes, and social media engagement on your website. Google’s official word is that social signals are not a part of their algorithm, but there’s no denying that most top-ranking websites have strong social signals. This guide will take a quick look at the link between social signals and search […].

Engineering 164

Engineering Marketing Social Media Media 164

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

AUGUST 3, 2021

Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins. Guest: John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.

Television 112

Television Marketing Creativity Video 112

Agility PR Solutions

AUGUST 3, 2021

Despite the mountain of data companies can access about their customers these days, brands are still trying to figure out consumers’ expectations of how they should use that data to improve the customer experience. New research from insights-led customer engagement platform MoEngage underscores the increasing role that personalization and omnichannel marketing will have in the […].

Data 157

Data Consumer Brand Branding 157

5W PR

AUGUST 3, 2021

Compared to other sales promotion techniques, product sampling has a lasting impact. Giving away freebies to customers is an effective way of promoting a product. Reactions of customers to free samples can also become components of ads. Although the campaign ran into the controversy of cultural imperialism, Burger King’s “Whopper Virgins’ had its own degree of success.

Strategy 88

Strategy Consumer Survey Creativity 88

Practical Law Construction

AUGUST 3, 2021

Or should that be, when is a collateral warranty not a construction contract? July was a busy month for TCC judgments, which makes the job of writing these blogs considerably easier. In addition to the fascinating judicial review cases being brought by the Good Law Project, one case that caught my eye was Timberbrook Ltd v Grant Leisure Group Ltd because it concerned the construction of a new orangutan enclosure at Blackpool Zoo.

Construction 98

Construction Healthcare Analysis Blogging 98

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Muck Rack

AUGUST 3, 2021

Get to know Hunter Harris, founder and writer at Hung Up

138

138

HMA Public Relations

AUGUST 3, 2021

Today, law firms utilize public relations for many of their external communications. Find out more about the relationship between PR and law with Scott Hanson.

Publicity 86

Publicity Communications 86

Prohibition

AUGUST 3, 2021

We’re always kept on our toes here at Prohibition and June was no exception! Our team grew, we launched some exciting campaigns and enjoyed some in person client fun. Here’s a little round up of what we’ve been up to: We’re only getting bigger… and better: June saw us continue to extend our team even more by welcoming the lovely Cathy to our troop.

Case Study 62

Case Study Film Video Study 62

Solo PR Pro

AUGUST 3, 2021

Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in Atlanta. In 2014 he launched his solo PR business, MDA Corporate Marketing, to get back to what he loves best — working directly with his C-suite and higher education clients and doing a lot of writing.

Meeting 58

Meeting Agency Corporate Education 58

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

RH Strategic

AUGUST 3, 2021

Considering putting out an RFP? Stop and read this blog first. It could save you a lot of hassle. Over the years, countless dollars and hours have been spent conducting searches for PR firms with an RFP. We think there’s a better way: the Request for Information (RFI). The Difference Between an RFP and an. Read More. The post The RFI: A Cost-effective Alternative to the RFP appeared first on RH Strategic.

Blogging 52

Blogging 52

Reputation Specialist Michael Toebe

AUGUST 3, 2021

(Actress Scarlett Johansson in a legal fight with Walt Disney Co.). Playing dirty, disregarding ethics and the long-term value of relationships is, well, foolish and reckless. Yet, apparently, not everyone has received that memo. In this case, Disney in its heavyweight fight with a star actress. Scarlett Johansson and her talent representation are angry with Walt Disney Co., alleging in a lawsuit, breach of contract because the company put the movie “Black Widow” on its streaming service while s

Publicity 52

Publicity Media Ethics Television 52

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. There are a whole lot of gates going up around publications that used to provide online access for free. I’ve heard some PR people question the value of landing a placement that winds up behind a gate, but I’d challenge you to rethink that view.

Software 85

Software Case Study Pitching Technology 85