Cision
AUGUST 17, 2017
Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes. Google uses big data to show you as many useful ads as possible when you search for things online.
ImPRessions - Crenshaw Communications
AUGUST 17, 2017
There are many fabulous industry awards and “best of” lists that public relations teams help their clients go for every year. These include everything from the Stevie Awards and the EOY (Entrepreneur of the Year) to best workplace awards like those sponsored by Inc. and others. And that doesn’t even include vertical awards and “best of” lists for tech, healthcare, and other industries.
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Prowly
AUGUST 17, 2017
If you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop. Hopefully, with the applications mentioned in this post you will be able to boost up your work experience. The post 10 Best Mobile Apps For Content Creation appeared first on Prowly Magazine.
PR in High Definition
AUGUST 17, 2017
Like all marketers – and Tom Cruise in Mission: Impossible – we’re keenly aware of a ticking clock right now. Yes, the GDPR countdown clock is ticking increasingly loudly. One thing we’ve been struggling with until today was our Mailchimp list. Our monthly newsletter, Spark, goes out to about 2,000 friends, family and clients past and present, and whilst GDPR doesn’t materially change much of what is already in PECR or previous data protection regulations, it’s a good opportunity to have a sprin
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
AUGUST 17, 2017
A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. As a result of that post, I heard from a number of people with influencers to add to such a list. So, I thought I’d share a few of those folks with you today. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Barokas
AUGUST 17, 2017
Every day, something promising is announced in Detroit. Facebook and Grand Circus are partnering to develop the next superstars of coding, LinkedIn and Snap are opening offices downtown, Venture for America moved its accelerator to the City, new restaurants are popping up on every corner, and once abandoned buildings are opening their doors for the first time in decades.
PRSay
AUGUST 17, 2017
In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.
Barokas
AUGUST 17, 2017
Ad value equivalency, or AVE, is a slightly fictitious metric that has besieged PR pros for decades. AVE is based on the idea that PR and advertising accomplish the same thing and can be compared interchangeably – when as we know, the disciplines are incredibly different. Recently, the International Association for the Measurement and Evaluation of Communication announced its plan to fully eradicate the use of AVE and similar measurement tools as acceptable metrics in public relations work.
Axia PR
AUGUST 17, 2017
6 tips to help you look your best on your LinkedIn profile picture. Whether you’re looking for a new job or trying to position yourself or your company as a thought-leader in your industry, maintaining a top-notch LinkedIn profile is imperative. Along with carefully curating your experience and content, you also want to choose an appropriate photo for your profile.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Barokas
AUGUST 17, 2017
Every day, something promising is announced in Detroit. Facebook and Grand Circus are partnering to develop the next superstars of coding, LinkedIn and Snap are opening offices downtown, Venture for America moved its accelerator to the City, new restaurants are popping up on every corner, and once abandoned buildings are opening their doors for the first time in decades.
David PR Group
AUGUST 17, 2017
Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. However, there’s a difference between feedback and online attacks.
Barokas
AUGUST 17, 2017
Ad value equivalency, or AVE, is a slightly fictitious metric that has besieged PR pros for decades. AVE is based on the idea that PR and advertising accomplish the same thing and can be compared interchangeably – when as we know, the disciplines are incredibly different. Recently, the International Association for the Measurement and Evaluation of Communication announced its plan to fully eradicate the use of AVE and similar measurement tools as acceptable metrics in public relations work.
PR 20/20
AUGUST 17, 2017
Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Despite the effort, not enough people are finding and engaging with the content.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
HMA Public Relations
AUGUST 17, 2017
On Tuesday, members of PRSA Phoenix gathered at The Herb Box in Old Town Scottsdale to ring in the end of summer with some tasty drinks, scrumptious apps and lots of laughs! [Click below for more]. The post PRSA Phoenix – End of Summer Fling! appeared first on HMA Public Relations.
The Hoffman Agency
AUGUST 17, 2017
By Mark Pinsent, Managing Director, Europe, The Hoffman Agency. Over the past few months I’ve been doing a fair bit of recruitment here at Hoffman Europe. I’ve seen a lot of potential candidates. Some have impressed (two so much they now have jobs here), others less so. Over the past 20+ years working in PR and marketing agencies, I’ve interviewed hundreds of people.
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